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CommanderChryslerGroup Spending Big to Move Commanders
Posted by mike on 2006/3/29 8:15:00 (1053) reads

AutoNews.com is running a story about the thousands of dollars that ChryslerGroup is spending in incentives in order to move Commanders off the dealer lots.


Seven months after the launch of the Commander SUV, Jeep is spending heavily to subsidize sales.

In February, Jeep shelled out an average $5,461 per unit in Commander incentives, according to the Power Information Network.

Jeep's spending on the Commander outpaced by $1,803 per unit the average for the mid-sized SUV category, PIN says. In February, the midsized-SUV segment averaged $3,658, the data say.

"It is definitely a warning signal," says Tom Libby, PIN analyst.

"They are trying to keep inventory turning by lowering the price through incentives," Libby says. "But obviously the vehicle is under pressure already."

Check out the entire article.

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Poster Thread
erik
Posted: 2006/3/30 7:11  Updated: 2006/3/30 7:11
Not too shy to talk
Joined: 2005/12/28
From: Williamsport, PA
Posts: 37
 Re: ChryslerGroup Spending Big to Move Commanders
I just bought an Inferno Red Commander Limited with the chrome package. It was a dealer demonstrator and the pricing was better than a Grand Cherokee.

Poster Thread
highdesert
Posted: 2006/3/29 10:40  Updated: 2006/3/29 10:40
Not too shy to talk
Joined: 2006/1/9
From:
Posts: 34
 Re: ChryslerGroup Sending to Move Commanders
With constantly escalating fuel costs, I can understand why incentives are needed. I can't understand why DC doesn't provide North Americans with the same diesel options they do for the rest of the world. Diesel powered vehicles outsell gassers in Europe. Who wouldn't want thirty percent better fuel economy, better longevity, improved drivability, and the opportunity to use home grown biodiesel?

Poster Thread
jeepxk
Posted: 2006/3/29 10:30  Updated: 2006/3/29 10:30
Just can't stay away
Joined: 2005/7/13
From: Peoria
Posts: 150
 Re: ChryslerGroup Sending to Move Commanders
We bought a Commander and love it!
I remember DC saying when the Commander was announced that they expected it to be about 25% of all the Grand Cherokee and Commanders produced. They never expected to sell as many as the Grand. They also have the option of increasing or decreasing production or either model as demand changes. As far a value goes, since they are priced the same as the GC I think they are a bargin.

Poster Thread
RUBICON
Posted: 2006/3/29 10:02  Updated: 2006/3/29 10:02
Home away from home
Joined: 2005/7/13
From:
Posts: 377
 Re: ChryslerGroup Sending to Move Commanders
The sky is falling, the sky is falling!

In case nobody noticed, the economy is still not doing great and all auto manufacturers are doing big incentives. The media hype over fuel prices doesn't help any when it comes to selling mid-size, large SUVs.

But...

Here would be a good time for DCX to release a Bluetec Diesel - Hydraulic Hybrid system for their trucks and SUVs. Do you think Commanders would sell slowly if they were getting 35 - 40mpg and generating V8 torque numbers?
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