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MiscellaneousDr. Z Flopping?
Posted by mike on 2006/8/10 17:29:00 (1170) reads

Autoweek.com is reporting that Chrysler Group's Dr. Z ad campaign is a failure due to the recent lackluster sales.

The Chrysler group's summer blowout sale has flopped.

In July, the automaker tried to reignite last year's summer sales frenzy by reviving its employee-pricing incentives. Chrysler's daily vehicle sales rate actually fell, even as Ford and General Motors refused to follow suit.

The company's daily selling rate in July was 6,014 units a day, down from 7,152 in June. That left it with 560,210 vehicles on dealership lots, its highest Aug. 1 vehicle inventory this year compared with the past five years.

Chrysler's vehicle inventory did shrink from 647,700 units on July 1. But the lower selling rate meant that as of Aug. 1, Chrysler was stuck with a higher days supply of vehicles - 93 - than it had on July 1, when it launched its Employee Purchase Plus program. Chrysler reduced inventory because its assembly plants had their traditional summer shutdown in July - not because of the summer blowout sale.

To me, it seems like the article is a bit unfair to be calling the campaign a "failure" - it would appear to us that the lackluster sales would have happened with or without Dr. Z's involvement.

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Poster Thread
carter
Posted: 2006/8/13 8:12  Updated: 2006/8/13 8:12
Not too shy to talk
Joined: 2005/7/27
From: Houston
Posts: 29
 Re: Dr. Z Flopping?
Dr Z. is pretty charismatic, but I still don't like these commercials. I dislike being reminded that Jeep, a quintessentially American automotive icon is wholly owned by a German company. I'm not anti-German, I am an American of partial German descent, I just find the implication of German superiority offensive for this brand. W.W.II was a long time ago, of course, and the German people today are not responsible for what happened, but the Jeep, at least in its Wrangler incarnation, is the same. It is a mistake to brag about German engineering in a product with this history and this connection to the collective psyche of many Americans. I say many, but it may just be me. Anyone else feel the same way?

Poster Thread
Jeepin
Posted: 2006/8/14 10:43  Updated: 2006/8/14 10:43
Home away from home
Joined: 2005/11/28
From: TX
Posts: 190
 Re: Dr. Z Flopping?
I agree with carter. While for the most part I do find the tv spots amusing, something about them just smacks as "wrong" with Zetsche pushing traditional American brands with his thick German accent and bushy mustache. Especially the Jeep line. I like Zetsche, and I like what they're trying to do with the ad campaign, I just think it's a very poor "fit".

Poster Thread
KCarl1927283
Posted: 2006/8/11 12:47  Updated: 2006/8/11 12:47
Not too shy to talk
Joined: 2003/1/26
From:
Posts: 32
 Re: Dr. Z Flopping?
Dr. Z. was actually born in Turkey - as far as this ad campaign goes, I think its in their best interest to bring to the public their efforts for pushing cleaner technology and more efficient engineering. Coming from the CEO helps drive the points made and allows the public to see that their is a human presense at the top of the ladder.

Poster Thread
kkanoski
Posted: 2006/8/11 13:16  Updated: 2006/8/11 13:16
Just popping in
Joined: 2006/4/24
From:
Posts: 13
 Re: Dr. Z Flopping?
Of course they are flopping, the adds are terrible.

Dr. Z might have some good info, but it is lost in translation. He is kinda like a spaz German, which is not reality.

Why don't they push gas mileage and alternate fuels.

And I can hardly understand what he is saying in his thick accent and very fast speak.

I could come up with better than that and I am not even in the ad industry.

Poster Thread
Transpower
Posted: 2006/8/11 11:48  Updated: 2006/8/11 11:48
Not too shy to talk
Joined: 2004/11/29
From:
Posts: 31
 Re: Dr. Z Flopping?
I disagree. For a German, Dr. Z. is quite charismatic. I particularly like his soccer head bop.

Poster Thread
bkcurtis
Posted: 2006/8/13 6:15  Updated: 2006/8/13 6:15
Home away from home
Joined: 2005/10/8
From: NW Indiana, USA
Posts: 154
 Re: Dr. Z Flopping?
My wife and I like the Dr. Z commericals--especially the one with him driving the Charger into the test crash wall.

I still think they need to pair him up with Lee Iacocca--now that would be hilarious.

Poster Thread
bobnjeep
Posted: 2006/8/10 20:53  Updated: 2006/8/10 20:53
Just popping in
Joined: 2006/8/10
From:
Posts: 1
 Re: Dr. Z Flopping?
i can't stand dr z commertials' i'd much rather see someone who looks "usa" , heck with pushing german engineering.
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