Posted by mike on 2006/8/16 8:09:42 (1403) reads
It seems that Chrysler Group finally figured out how to get people to start paying attention to the "Ask Dr. Z" advertising campaign - by giving away vehicles!
Consumers can enter the "Ask Dr. Z" Dream Car Sweepstakes between Aug. 15 and Sept. 4 by going to http://www.askdrz.com/ , after visiting any Chrysler, Jeep or Dodge dealer showroom. George Murphy, Senior Vice President - Global Brand Marketing, Chrysler Group, announced the Dream Car Sweepstakes here on Woodward Avenue, kicking off the 2006 Woodward Dream Cruise.
A total of nine vehicles will be awarded: three all-new Dodge Challenger models, three all-new 2007 Chrysler Sebring models and three all-new 2007 Jeep Wrangler Unlimited Rubicon models.
The 12th annual Woodward Dream Cruise -- billed as the largest one-day celebration of car culture, attracting approximately 1.7 million people and more than 40,000 cars -- takes place on Saturday, Aug. 19. Located in the Northwood Shopping Center at the southwest corner of 13 Mile Rd. and Woodward in Royal Oak (outside Detriot, MI), Chrysler Group will host a variety of interactive, classic and concept vehicle displays.
Various Chrysler, Jeep, Dodge and Mopar(R) merchandise and apparel will be sold at the displays -- including made-for-Woodward "Dodge Challenger - It's A Go!" T-shirts. Proceeds from the shirt sales will be donated to the Gail Purtan Ovarian Cancer Research Fund at Karmanos Cancer Institute.
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