Posted by mike on 2006/8/23 7:47:52 (1154) reads
(from a Chrysler Group press release)
Jeep(R) owners take pride in seeing how dirty they can get their vehicles, sometimes going for days before washing off the evidence of their off-road adventures. The Jeep brand is inviting consumers to prove how muddy they are willing to get to become the owner of an all-new four-door 2007 Jeep Wrangler Unlimited in the "Jeep Stick in the Mud" challenge at the State Fair of Texas on Friday, Sept. 29.
"Jeep Wrangler owners are known to be rugged and adventurous. They embody our brand's attributes of a go anywhere, do anything lifestyle," said John Plecha, Director - Jeep Marketing & Global Communications. "It is only fitting that we create an event like the 'Jeep Stick in the Mud' challenge to give consumers a chance to personify the Wrangler by getting muddy themselves."
Celebrating the launch of the newest Jeep vehicle not afraid of getting dirty, the "Jeep Stick in the Mud" challenge will literally bring the "stick- in-the-mud" phrase to life as consumers wade through a giant pool of mud looking for hidden sticks, earning points as they go.
Keeping with the theme of the first-ever four-door Jeep Wrangler (the 4X4X4 Wrangler), the contest will be based on multiples of four with three rounds of competition - qualifying, semi-final and final. Qualifying rounds will include eight rounds of eight to 15 contestants. The semi-final round will see 16 contestants competing in four rounds of four contestants. And the final round will be one round of four contestants.
Individuals interested in playing in the mud can register for a chance to participate in the "Jeep Stick in the Mud" challenge online at http://www.jeepstickinthemudchallenge.com/, beginning Aug. 22 at 12:01 a.m. (ET) until Sept. 15 at 5 p.m. (ET). All participants must be 18 years or older. A random drawing will be held to select up to 120 people to participate in the contest.
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