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MiscellaneousJeep Competition Coming From Around the Globe
Posted by mike on 2006/8/28 15:03:00 (2222) reads

The Toledo Blade has a great article this morning on the future overseas SUV competition. Although the article quotes an analyst who feels that it's not much of a threat to the Jeep barnd, vehicles from India, China, and Japan will be looking to steal sales away from the Jeep brand:

A manufacturer from India got its start in 1945 building Willys Jeeps from kits shipped from Toledo and selling the military vehicles in the Asian country.

Sixty-two years later, Mahindra & Mahindra Ltd. will enter the U.S. market, meeting the Toledo-born Jeep brand late next year with the fi rst sport-utility vehicle it developed on its own, the Scorpio.

Despite the rugged Indian SUVís success in Europe, it isnít much of a threat to Jeep and its Toledo-built offerings, the compact Liberty and Willys-inspired Wrangler, one expert said.

Neither are a string of Chinese-made SUVs that are to begin arriving in the United States next year, said Ryan Brinkman, senior analyst with PricewaterhouseCoopers
Automotive Institute.

The article goes on to say that the real competition will from from Hummer and Toyota. Duh.

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Poster Thread
ENBr
Posted: 2006/8/29 12:35  Updated: 2006/8/29 12:35
Just popping in
Joined: 2006/7/17
From:
Posts: 20
 Re: Jeep Competition Coming From Around the Globe
Mahindra is a success in europe? Really? Certainly not in the UK, and I've never seen one in real life!

The Chinese competition will be interesting. We'll be seeing Wranglers, Cherokees, Grand Cherokees, and Commanders coming out of China but with 6 grill bars...

Poster Thread
RUBICON
Posted: 2006/8/29 9:49  Updated: 2006/8/29 9:49
Home away from home
Joined: 2005/7/13
From:
Posts: 377
 Re: Jeep Competition Coming From Around the Globe
While Mahindra might not be a threat right away, how big of a threat will they be in 15 years?

Hyundai and Kia were a joke when they first came to the US. Now Toyota's quality numbers have been decreasing while Hyundai's have been increasing. Hyundai's designs have matured.

Will Mahindra do the same?

DCX needs to keep an eye on this and they need to keep developing a solid lineup by building the JK, JKL, Gladiator, XK, WK, KK, MK ... and build them high quality, giving no room for companies like Mahindra to gain a foothold.
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