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CompassNew Jeep Compass Commercial
Posted by mike on 2007/1/29 9:52:24 (1318) reads

ChryslerGroup posted its latest Jeep Compass commercial on YouTube - it's quite a bit better than the previous "bobblehead" ads.

The ad shows the Compass zooming through a big city - as garbage gets stirred up by its wake, the garbage forms into a transformer-like dude who ends up using the Compass as a skateboard. Check out the eye-candy.

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Poster Thread
xjken99
Posted: 2007/1/29 14:28  Updated: 2007/1/29 14:28
Quite a regular
Joined: 2005/9/14
From:
Posts: 58
 Re: New Jeep Compass Commercial
Are these things selling at all, I have yet to see one on the street

Poster Thread
jpsmith
Posted: 2007/1/29 14:55  Updated: 2007/1/29 14:55
Just can't stay away
Joined: 2006/7/25
From:
Posts: 97
 Re: New Jeep Compass Commercial
Dating back to last July when I first saw on one the road here in Pittsburgh, I have seen... four of them. I see a ton of Calibers. The Compass, though - nobody's buying it. It's a laughable car.

About this commercial - it's been airing here during Penguins games for the past few weeks. First time I saw it, I think I said something along the lines of, "Ugh."

Poster Thread
TKL
Posted: 2007/1/29 12:27  Updated: 2007/1/29 16:23
Not too shy to talk
Joined: 2005/9/27
From:
Posts: 34
 Re: New Jeep Compass Commercial
I agree. Showing the vehicle with garbage and it being used as a skateboard is not my idea of good branding for the Jeep brand. It does however do two things that are relevant to the Compass:

1. It is a piece of garbage
2. You may be able to trade in the vehicle for a better skateboard since the Compass is not even a good skateboard.

I feel bad for the folks in Jeep Engineering who had to endure working on this thing and bringing it to market. It's just a really bad idea that has not even made a dent in overall sales for the brand. I hope they dump this "vehicle" asap.

--TKL

UPDATE:

Looks like we're not alone here:

autoblog thrashing

Poster Thread
hal2814
Posted: 2007/1/29 10:52  Updated: 2007/1/29 10:52
Quite a regular
Joined: 2006/5/23
From:
Posts: 49
 Re: New Jeep Compass Commercial
I don't know if I'd consider a commercial that associates "Compass" with "garbage" as an improvent, even if it is more watchable.
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