This edition of JeepNewsNow.com sponsored by:
 
MiscellaneousJeep Brand Worth $5.3 Billion?
Posted by mike on 2007/3/2 13:02:23 (1272) reads

Pocket change for Bill Gates and Warren Buffet. That's what one of the most beloved American car brands is worth if sold on the open market - according to a Morgan Stanley researcher.

Autoblog.com reported on this and the worth of the other Chrysler Group assets. They're quoting a subscription-only Automotive News story, but the numbers seem fairly reasonable:

As the rumors of Chrysler's sale increase analysts are starting to talk about just how much it might cost a prospective bidder to secure the rights from Daimler. The numbers they are throwing around seem amazingly cheap. Some are going so far as to say that DCX might have to pay a potential suitor to take Chrysler off its hands. The huge $16.7 billion health care funding is one of the big reasons for that, but the values the analysts are putting on the various Chrysler holdings might come as a shock to many readers.

What do you think? Is Jeep worth $5.3 billion?

Reader Reactions

The comments are owned by the poster.
We aren't responsible for their content.
You must login or register to post a comment.

Poster Thread
jason
Posted: 2007/3/4 23:17  Updated: 2007/3/4 23:17
Just can't stay away
Joined: 2005/6/30
From: glendale,az
Posts: 93
 Re: Jeep Brand Worth $5.3 Billion?
I would say that the Jeep brand is worth more to DCX
Main Menu
JeepNewsNow Everywhere
Login
Username:

Password:


Lost Password?

Register now!
Jeep Classifieds
Syndication - RSS
Add Jeep News Headlines to your site for free!

Display the latest Jeep news headlines on your Web site using our RSS 2.0 news feed!

RSS 2.0

Or, if you prefer, an even easier way of putting the headlines on your Web site is to utilize our free, JavaScript-based headlines. Check them out!
Who's Online
17 user(s) are online (3 user(s) are browsing News)

Members: 0
Guests: 17

more...
Advertisements
mike's totally free jeep news now is designed and maintained by AnelloConsulting.com
Copyright © 1998-2010 mike's totally free jeep news now
Privacy Policy | Disclaimer | Advertising Info