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PatriotPatriot Adventure Interactive Film
Posted by mike on 2007/3/20 8:30:51 (1041) reads



I finally had a chance to take a look at the snarky PatriotAdventure.com site and I have to admit, it's not too bad. The opening animation is top-notch, and it's pretty funny.

The story revolves around three 20-something campers who decide to use their Jeep Patriot to go in search of a lost "treasure" that one of their grandfathers kept a journal of. Each of the 44 episodes is only 20-30 seconds long and at the end of each episode, you get to decide what to do next ("take the mountain pass" or "enter the marsh"). Some choices lead to dead ends where you have to start over while some choices move the story along.

Our favorite line so far? "Momma always said...no techno".

Don't take our word for it, No Man's Blog writes:

I liked the fact that they are very short (20-30sec each) making the experience like a bag of M&Ms - pretty chewable and at the end of each you are presented with a couple of options to move on with the plot and there are minimum reg process - you can simply fill your name in. Thatís it. Unlike many interactive pieces Iíve seen recently, you donít have to wait 5 hours for it to upload.

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Poster Thread
TKL
Posted: 2007/3/20 13:36  Updated: 2007/3/20 13:36
Not too shy to talk
Joined: 2005/9/27
From:
Posts: 34
 Re: Patriot Adventure Interactive Film
What a massive waste of time. Seems like the people who come up with this stuff have no idea what Jeep people are looking for. We don't want a lost episode of Lost. We want a capable vehicle without this kind of crap. Does anyone at Jeep care to tell me what's so great about the Patriot instead of watching these actors run around and act out a closet screenwriter's fantasy?

--TKL

Poster Thread
sylvanis
Posted: 2007/3/20 15:37  Updated: 2007/3/20 15:37
Just can't stay away
Joined: 2006/1/26
From:
Posts: 116
 Re: Patriot Adventure Interactive Film
I think that this is another attempt to capture a "new breed" of Jeep owners. Don't get me wrong, I'm with you...I don't quite get it... I like my 33's and have a strong belief in having a low range on my T-case.

I think that the Jeep marketing team has been told that they now have to double their marketing efforts, because they now have to try and sell 7 vehicles rather than 3.
My wife wanted a capable Jeep that could handle our growing family, so we bought an XJ for her while my LJ at least kept me in a Wrangler.

But these "new breed" of Jeeps are set for a different market. Two years ago, I was telling my sister-in-law that she should buy a Subaru...she needed AWD for the WI weather and to carry her bike. There was no way I could talk her into a KJ...and an XJ was to "manly" for her. Low and behold she sees a Compass and it screams out to her "BUY ME".

I don't get it either, but it is a business decision that DCX has made to venture out into new markets.

As long as my Wrangler keeps solid axles, I will be satisfied with Jeep.
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