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WranglerOver 100 Jeeps to be Given Away This Summer
Posted by mike on 2007/6/7 13:35:36 (1603) reads

From a Chrysler Group press release

Miller Lite, with the help of auto-customization guru and MTV's Pimp My Ride host "Mad Mike" Martin, this summer is giving away more than 125 Jeep(R) vehicles, including four that will be custom-designed by consumers via an interactive Miller Lite microsite.

Legal-drinking-age consumers can visit http://millerlite.com/ and in a few easy steps customize a "virtual" Jeep, which Mad Mike will sketch for them while providing witty and lively banter. Consumers can then submit their final custom ride for entry into a sweepstakes to win one of the four custom-designed 2007 Jeep Wrangler Saharas.

"Summer is all about fun, and we think partnering the always-entertaining 'Mad Mike' Martin with Jeep will be exciting for Miller Lite drinkers," said Rob Olejniczak, Miller's promotions director. "We believe it is the perfect combination: Giving consumers of Miller Lite, the ultimate light beer, the opportunity to win a Jeep, the ultimate summer sport-utility vehicle."

In addition to registering for the grand-prize giveaway, consumers can email their custom Jeep design to friends. They also can give Mad Mike a friend's phone number, and he will then leave a voicemail and text message inviting them to participate in the promotion. Once the contest is complete, behind-the-scenes webisodes will keep consumers engaged. Content will include the customization of the four Jeeps, interspersed with exclusive footage and appearances by Mad Mike.

In addition to the four Jeeps given away with Mad Mike's help, Miller Lite will give away 125 other Jeep Wrangler Saharas this summer through various consumer promotions. For more information, log onto http://www.millerlite.com/ or stop by the Miller Lite display at your nearest grocery store or liquor store.

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Poster Thread
01TJ
Posted: 2007/6/8 16:13  Updated: 2007/6/8 16:13
Just can't stay away
Joined: 2006/8/25
From:
Posts: 109
 Re: Over 100 Jeeps to be Given Away This Summer
Nothing is free, you would still have to pay taxes on the full vehicle price. Either way this sounds like a pretty lame marketing scheme to me... who in their right mind would "pimp out" a Wrangler? Why not let AEV or another off road company de-pimp a few and give those away?

Poster Thread
trevorj
Posted: 2007/6/10 11:20  Updated: 2007/6/10 11:20
Just can't stay away
Joined: 2006/6/30
From: Kelowna, BC
Posts: 124
 Re: Over 100 Jeeps to be Given Away This Summer
LOL De-pimp. I like that idea.
Nothing's free? I can't believe Americans pay tax on lottery and contest winnings. That seems so unamerican.
If only the contest were on this side of the border.

Poster Thread
sylvanis
Posted: 2007/6/8 8:35  Updated: 2007/6/8 8:35
Just can't stay away
Joined: 2006/1/26
From:
Posts: 116
 Re: Over 100 Jeeps to be Given Away This Summer
I think I saw 2 JKs at my local dealer that were going to be done. They had Miller Lite Logos all over them....of course it could just be that living in Milwaukee, they were just Miller reps company vehicles...how sweet would that be?

Poster Thread
jeepxk
Posted: 2007/6/7 17:05  Updated: 2007/6/7 17:05
Just can't stay away
Joined: 2005/7/13
From: Peoria
Posts: 150
 Re: Over 100 Jeeps to be Given Away This Summer
Ok, I went ahead and entered the contest but if I win a pimped out Wrangler I will sell it in a heartbeat. Hopefull they would not want a picture of me behind the wheel.

Poster Thread
desertbuzz
Posted: 2007/6/8 3:33  Updated: 2007/6/8 3:33
Not too shy to talk
Joined: 2006/5/24
From:
Posts: 27
 Re: Over 100 Jeeps to be Given Away This Summer
LOOOOL

Exactly what I was thinking... I would be the laughing stock of not only my buddies but of all the offroad community!!

Poster Thread
sylvanis
Posted: 2007/6/8 8:37  Updated: 2007/6/8 8:37
Just can't stay away
Joined: 2006/1/26
From:
Posts: 116
 Re: Over 100 Jeeps to be Given Away This Summer
I dont think I'd sell it....it's free, so it's one less car note to pay. I'd have a daily driver, then I could really focus on making my LJ a lot more fun off road.
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