Posted by mike on 2007/7/24 10:16:03 (1125) reads
Brad Kozak over at TheTruthAboutCars posted a great editorial today about what it means to be passionate about a brand and the importance of trail-rated Jeeps:
In that not-so-great tradition, Jeepís current brain trust have recently moved the brand away from its mud-spattered proletarian roots. Given that the public thinks Jeep = Off Road, itís amazing that Jeepís Detroit masters have felt so free to swim against a powerful, profitable and powerfully profitable current.
Thanks to CJ Jack for passing along the link.
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Posted: 2007/7/24 22:28 Updated: 2007/7/24 22:28
Just can't stay away
Re: For the Love of Jeep