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MiscellaneousNew (Old) Logo, Web Site, Ad Campaign for Chrysler LLC
Posted by mike on 2007/8/7 8:07:13 (2380) reads

Yesterday Chrysler LLC debuted their new brand identity complete with the revival of the Pentastar logo and the re-signing of their corporate headquarters.

The new www.ChryslerLLC.com corporate web site also launched yesterday complete with a "manifesto" - Chrysler's vision for their next 100 years. The manifesto reads like a highlight reel of the company's recent successes, from the days-old Lifetime Powertrain Warranty to the continued rollout of a virtually brand-new fleet of vehicles (20 models in the next 18 months). The manifesto also talks about the company's committment to enviornmental sensitivity and the ongoing improvements to the efficiency of its manufacturing process.

You also may want to check out the official blog of Chrysler LLC. It is being written by Jason Vines, Chrysler VP, Communications. Mr. Vines is the same guy who has been blogging for Chrysler's media-only blog for a couple of years now.

A glimpse of the forthcoming all-new Jeep Liberty with its "Sky Slider Roof" is also prominent on the home page.

(more photos after the jump)

The new ad campaign titled, "Get Ready for the Next Hundred Years" is also debuting in print, internet, and radio ads across the country. From the press release:

As a new chapter begins in its 82 year history, The New Chrysler is launching a national corporate advertising campaign Aug. 6 with the theme, "The New Chrysler: Get Ready for the Next Hundred Years." The advertising was announced today at a press conference signifying the first day of the new Company, under the majority ownership of New York-based Cerberus Capital Management.

The campaign consists of print, internet and radio ads that introduce The New Chrysler company name to the public and reflect back on the Company's product, innovation and technology leadership of the past as well as what can be expected in the future - the next hundred years. The Pentastar logo -- which adorns the Company headquarters and was the corporate symbol of the Company for more than 40 years -- has returned as part of The New Chrysler company logo.




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myhotwheels22981
Posted: 2007/8/10 0:43  Updated: 2007/8/10 0:43
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Joined: 2002/3/22
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Posts: 247
 Re: New (Old) Logo, Web Site, Ad Campaign for Chrysler LLC
Ok, Jeepin, I don't mind that you are expressing your opinion, and I don't mind that you have a diametricly opposed opinion from mine, but what I am failing to comprehend is I why you are not even reading what is being written...

Either you are too young to remember, or to old to have a working memory, but let's have little Scrambler 101 here...(read in a condesending tone) The Scrambler was a 2 door extended tub CJ...It had a 2 seater pickup top with a slide-in tub seperator to enclose the cab from the bed area if you wanted to have a mini pickup.

However, the removable center section could be pulled out, and it had an extended hardtop (which are very rare now) and an extended soft top (the replacement is still made by Kayline) which would enclose the rear bed area to make s 4 seater...

I should know...WE OWNED ONE...

Any way, I respect your opinion on the Willys, but I don't think you are considering the mission of each individual vehicle...

The Wrangler (Whether the JK or TJ) handles terrain by torque and articulation, it is nicely equipped with good seating, a high torque engine and excellent gearing, a good stereo system, carpeting, full size spare, removable hardtop and soft top...It is also priced proportionally to its appointments, and aimed at people who are establsihed in employment.

The Willys, although a concept, if produced was to be aimed at the entry-level market, kids who would otherwise be buying tuners and mini-pickups, and putting on thousands of dollars of CRAP on them...It had decent articulation, and, yes, higher ground clearance and larger tires, but that was to make up for the small 4 cylinder engine which was essentially a 1.6 L MINI Cooper S supercharged engine (shared development with BMW) that needed to be supercharged to make acceptable torque for offroading.

The Willys was very simple in appointments, basic seats, no carpeting, just an amplifier for the I-Pod, it had a simple hardtop, and I am assuming a simple sodt top (Although I never saw a picture of a soft top, I thought I read that it zipped directly to the Rollcage.

Both would perform well, but the Wrangler would win out, if for no other reason, that customers expect to get what they pay for....

(With my best Bill Cosby imitation) NOWWW...The Willys I am calling for is again to be aimed at the Tuner/Scion/Minipickup crowd, but based on the Compass/Patriot platform, again flexible platform sharing, the Willys would not need to sell 100,000 units itself, but it would have the 172 HP world engine, the CVT2L Transaxle, 4 wheel independent suspension, and a simple interior...

Again, I say, with the JK Starting somewhere in the area of $23,000 for an X 4x4, and a theoretical Willys entry model priced at around $14,000, they are in completely seperate markets. 4-5 seats in an JK is like a limo, and 4-5 seats in a Willys would be more like a PT Cruiser.

As far as capability, the Wrangler would win out with Torque and Brute Strength alone...

The Willys would perform with ultralow gearing and light weight, but that light weight would be a curse on steep inclines with the 4-banger, hence the low gearing..

But I still say, if you can afford a Wrangler, what are you doing looking at a Willys (Theoretically, of course).

Poster Thread
Jeepin
Posted: 2007/8/10 11:46  Updated: 2007/8/10 11:46
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 Re: New (Old) Logo, Web Site, Ad Campaign for Chrysler LLC
If the Scrambler was available from the factory with the full hardtop or the full soft top, then you have my apologies, I wasn't aware those were factory options. I've seen CJ8's with both tops -- my uncle and cousin owned one with a full soft top, aftermarket -- but never saw them advertised/marketed with anything other than the halfcab hardtop, and all the full hard tops and soft tops I've ever seen in person have been aftermarket.

The JK's base price for a 2-dr X model is $19,230. A production version of the Willys concepts, which are virtually identical in size to and extremely close in styling to the Wrangler, would eat into 2-dr JK sales, especially with a base price $5k or more less than the JK. The average Wrangler buyer looking for a small, fun, drop-top 4x4 probably wouldn't have a whole lot of incentive to drop the extra dough on a JK when the Willys would probably do pretty much everything they're looking for. Playing devil's advocate here, but solid axle aside, why would someone buy a 2-dr JK when they could get virtually "the same thing" for all practical purposes in a Willys for many thousands of dollars less? The only folks who'd buy a JK then would be the ones wanting a "real" Jeep because they were going to lift it and really wheel it (which even for the Wrangler isn't the majority). The Willys concepts were basically IFS Wranglers with 4-bangers.

The Scion crowd really isn't going to be looking at Jeeps in the first place, and to complete in that market Jeep would have to have a slick little car, and they've already proven with the Compass they can't do cars very well, and they shouldn't be doing cars in the first place anyway.

IMHO Jeep would probably be better off coming out with a striped down 'basic' version of the JK. With only a couple hundred pounds separating the curb weights of the JK and the Patriot they could probably get away with the 4-cyl world engine, ditch the carpet and extra sound deadening stuff (saving some weight), make it soft-top only, basic steel rims, maybe even have the rear seat optional, etc. Make it a real barebones rig, like the old YJ SE's.

That or a production Willys would have to be very different from the concepts, something more along the lines of a convertible Compass/Patriot, vs an IFS Wrangler.

Poster Thread
ORBruce
Posted: 2007/8/9 11:50  Updated: 2007/8/9 11:50
Just popping in
Joined: 2005/7/19
From: Portland, OR
Posts: 17
 Re: New (Old) Logo, Web Site, Ad Campaign for Chrysler LLC
The Liberty photos on the web site are the best I've seen, and I have to say it looks pretty good. I was worried it would be too much like a Nitro, with gun-slit windows. I think they'll sell well. It looks more macho than the current, and most users will like getting the spare off the back. I know it's better for trail tire changes, but it's hard to keep the back of the car clean. Call me a wimp. I carry a plug kit and pump, and have never cut a tire so that a plug wouldn't get me home.

We've enjoyed our 2005 Liberty, though it's a bit low. They're great around town, and get the job done on moderate trails. I don't like the button for the transfer case, but my wife will, and that's half the market. I'll buy one of these when my lease is up. Nothing else fits as well. I love the 4 door Wrangler, but I like a solid roof with rails for my canoe and gear.

Poster Thread
myhotwheels22981
Posted: 2007/8/8 20:29  Updated: 2007/8/8 20:29
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 Re: New (Old) Logo, Web Site, Ad Campaign for Chrysler LLC
The JT is more a pickup, I don't recall anyone naming it the 'Scrambler', just the JT concept...A 2 Dr Unlimited is a 4 Dr Unlimited with 2 doors welded shut...The JT is closer to a pickup truck in function (as a 2 seater), a 2 Dr Unlimited would be closer to what the Scrambler was, as a 4 seater that could be closed off as a 2 seat mini pickup, or have a full top to make it a fully enclosed 4 seater.

As far as the Willys2 Concept, how could a basic 2 door, 4-5 (small) seat 4x4 compete against the Wrangler? The only people to be worried would be SCION, as a fully loaded Willys was originally targeted to be less than a base Wrangler, so if it were built, that would/could put a production base Willys at around 1$4,000.

Poster Thread
Jeepin
Posted: 2007/8/9 11:40  Updated: 2007/8/9 11:40
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Joined: 2005/11/28
From: TX
Posts: 190
 Re: New (Old) Logo, Web Site, Ad Campaign for Chrysler LLC
The JT is exactly what the Scrambler was. The Scrambler was never a 4-seater. It was a 2-dr, 2-seat long-tub CJ with a half-cab hardtop. The JT is a 2-dr, 2-seat long-tub JK with a half-cab hardtop. The biggest difference is the JT doesn't have the long rear overhang that the CJ8 did.

And what do you think the 2-dr JK is? It's a basic 2 door, 4-5 (small) seat 4x4. The WIllys2 has 33" tires. The Rubicon Wrangler only has 32" tires. The Willys2 has a 95" wheelbase. The Wrangler has a 95.4" wheelbase. The Willys2 has a 59" trackwidth. The Wrangler has a 62" trackwidth. The Willys2 is shorter front to back, but it also has nearly flush bumpers and no rear spare tire. It also had 12" ground clearance to the Rubicon's 10". The main differences btwn the Willys and a Wrangler is that the Willys2 was unibody, IFS, and a 4-banger. Size-wise and stylistically it's very similar to the Wrangler. In fact it's wider and has a longer wheelbase than the TJ did.

How would this (the original Willys concept), not compete against the Wrangler?


Poster Thread
Dak
Posted: 2007/8/8 12:17  Updated: 2007/8/9 11:07
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Joined: 2005/9/7
From: Maryland
Posts: 29
 Re: New (Old) Logo, Web Site, Ad Campaign for Chrysler LLC
.

Poster Thread
myhotwheels22981
Posted: 2007/8/8 10:55  Updated: 2007/8/8 10:55
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 Re: New (Old) Logo, Web Site, Ad Campaign for Chrysler LLC
In regards to the 20 new vehicles don't count out some concepts that were cut off by the DC merger, as well as ones that would have been nixed by a more conservative DC leadership, such as...
2 Door Unlimited Scrambler (a no brainer),
Jeep Willys concept (built on the Compass platform)
Dodge Copperhead
Dodge M80
Jeep Dakar/Rescue

I'd like to see these get a new shot at life, especially a Jeep Willy's concept... It would be more appealing and more profitable to have a Baby Jeep that can outperform all of the other cute-utes than a 'WRC' inspired Compass that cannot compete with other WRC cars either on the street or off-road.

Poster Thread
Jeepin
Posted: 2007/8/8 11:37  Updated: 2007/8/8 11:37
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Joined: 2005/11/28
From: TX
Posts: 190
 Re: New (Old) Logo, Web Site, Ad Campaign for Chrysler LLC
2-dr Unlimited Scrambler would be the JT... probably more likely to built than the Gladiator, but still facing certain hurdles before going into production.

Willys2 concept... this would compete directly with the 2-dr JK Wrangler. Jeep's 'off-road' cute-ute is the Patriot. If you go back and check the specs on the Willys2 concept, you'll see it's far from a "baby" Jeep (tires were 33" for example).

Copperhead... of the concepts you listed, I think this really has the most potential to go into production (other than the JT). With RWD regaining popularity, and the success of the GM roadster twins (Solstice & Sky), a Mopar roadster would work well I think, and fit in well in the Dodge line-up. With the right power train (has to be fuel-efficient but still powerful) it could also help boost the Big C's CAFE rating too.

Jeep Dakar... already being built... it's the new JK Unlimited.

Jeep Rescue... honestly they're probably 5 years too late on that bus. This is a vehicle Jeep should have put out as soon as the H2 came out. It was probably one of Jeep's most popular concepts though. A production version would likely be stuck on the Durango's platform, not the Ram's, which would really kill the appeal that the Rescue concept had -- it wasn't just a full-size Jeep SUV, it was a Cummins-powered 3/4-ton Jeep SUV. And it would probably cut into Durango sales quite a bit.

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LibPat
Posted: 2007/8/7 13:47  Updated: 2007/8/7 13:47
Just popping in
Joined: 2007/8/7
From: The biggest Springfield
Posts: 2
 Re: New (Old) Logo, Web Site, Ad Campaign for Chrysler LLC
I hope they put the new logo as an emblem on the front fenders like they used to. GM has started doing this again. I've got a 67 Dodge Dart with a gold pentastar and think this would bring back memories for old timers and also bring a sense of inclusion to the younger geration of new Chrysler buyers.

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sylvanis
Posted: 2007/8/7 11:38  Updated: 2007/8/7 11:38
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Joined: 2006/1/26
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Posts: 116
 Re: New (Old) Logo, Web Site, Ad Campaign for Chrysler LLC
It was interesting to see that they were going to be offering a Hybrid Hemi with the MDS. Now when will it be put into a new wrangler...cause we know that the diesel is a ways away.

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jeepxk
Posted: 2007/8/7 9:34  Updated: 2007/8/7 9:34
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From: Peoria
Posts: 150
 Re: New (Old) Logo, Web Site, Ad Campaign for Chrysler LLC
This is all really exciting. You can't help but feel a little nostalgic seeing that penastar logo back. What are the 20 new vehicles in the next 18 months? Are they counting the Liberty? Since the entire Jeep lineup will be four years or newer I wonder if there is any other new Jeep in that 18.

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RUBICON
Posted: 2007/8/7 10:17  Updated: 2007/8/7 10:18
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 Re: New (Old) Logo, Web Site, Ad Campaign for Chrysler LLC
Was trying to think of what might be included in those 20 vehicles...

1.) Jeep Liberty (? - is this included in the 20)
2.) Dodge Caravan (? - is this included in the 20)
3.) Chrysler Town & Country (? - is this included in the 20)
4.) New Dodge Viper
5.) New Dodge Challenger
6.) New Dodge RAM
7.) New Dodge RAM Cab Chassis
8.) New Dodge Dakota (?)
9.) New Dodge Durango
10.) New Chrysler Aspen
11.) New Chrysler 300
12.) Crossover vehicle Replacement For Chrysler PT Cruiser
13.) New Dodge crossover vehicle
14.) New Dodge Hornet (?)
15.) New Dodge Magnum (?)
16.) Replacement For Dodge Sprinter (?)
17.) New Jeep Grand Chrerokee (?)
18.) New Jeep Commander (?)
19.) New Jeep Gladiator (?)
20.) New Jeep JT (?)
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