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Posted by mike on 2007/8/23 16:30:00 (4522) reads

With the new Jeep marketing slogan, "Have Fun Out There" starting to gain some traction, Jeep has launched a new web site. It's a very different type of site - it appears to be mostly user-generated content - mainly photos and videos pulled from Flickr, FaceBook, MySpace, and YouTube that are tagged with the term "jeep".

The entire site is composed of a single web page with some great interactivity that enlarges photos as you mouse over them. Click on a particular photo and you can see it full size, click on its "more info" link, and you can get the details behind the photo.

It's a really slick site, and quite easy to get lost in for a few minutes. I can easily see other brands copying this type of site for their own products (or maybe Jeep has copied this from someone else - I'm not sure). Either way, I like it.

Also - check out Duncan's Print - they have the complete lineup of current Jeep "Have Fun Out There" print ads.

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Poster Thread
Posted: 2007/8/23 17:11  Updated: 2007/8/23 17:11
Home away from home
Joined: 2005/7/13
Posts: 377
Actually most of the photos are user submitted, not pulled from those sites.

There about 6 or 7 photos of my 3 Jeeps on the site.

Poster Thread
Posted: 2007/8/24 11:54  Updated: 2007/8/24 11:54
Just can't stay away
Joined: 2006/2/24
Posts: 71
I just stumbled across this in a 3 page ad in the NY Times.

It was really cool. I still haven't read the rest of the section I just keep combing through the pics.

I used to not like the Compass based on the vehicle and not Jeep's desire to have something in that segment. But ads like this seem to make it clear they should abandon that market unless it fits into Jeeps ethos overall.

I don't think it's an oversight that there are no pics of people having "fun out there" in their Compass. 1. The image wouldn't be very effective. 2. Nobody does anything in their Compass any more than they would in their Cobalt or Elantra.

I have also seen the billboard ads and I like them too.

Thumbs up for a cool simple and really identifiable campaign!
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