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MiscellaneousNew Jeep Paint. House Paint. Seriously. UPDATED
Posted by mike on 2007/9/18 10:58:00 (2260) reads

We all know that Chrysler likes to portray the Jeep brand as a "lifestyle" brand more than just a vehicle brand. We've all seen the Jeep-branded strollers, bicycles, clothing, and (countless) toys, but house paint? Really?

According to the Chrysler media-only blog, Jeep-related products generate over half-a-billion (yes, with a "b") dollars each year. Whoa.

From the post:
Soon Jeep® owners could paint their garage to match their vehicle.

Sahara brown and other favorite Jeep colors developed by the design studio will soon be on store shelves.

“We’re getting into paints. We’re having exterior paints coming out, flooring paints, basement paints,” said Janice Tarachowski, Global Manager for Chrysler Jeep and Dodge Licensing Program.

House paints and stains are just one new Jeep merchandising product. Jeep, one of the most award-winning brands for licensing products, including five excellence awards from the Licensing Industry Merchandisers’ Association (LIMA), totaled $550 million in retail licensed product sales last year.


UPDATE (9/20/07): Chrysler LLC just posted a video of their Jeep Merchandise display at the Chrysler Technical Center and World Headquarters.

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Poster Thread
JeepinNJ
Posted: 2007/9/18 19:51  Updated: 2007/9/18 19:51
Just popping in
Joined: 2006/10/25
From:
Posts: 4
 Re: New Jeep Paint. House Paint. Seriously.
I think it's kinda cool...I happen to love Jeep Green.

Poster Thread
jpsmith
Posted: 2007/9/18 15:35  Updated: 2007/9/18 15:35
Just can't stay away
Joined: 2006/7/25
From:
Posts: 97
 Re: New Jeep Paint. House Paint. Seriously.
I wonder, will they offer "Recall Letter White?" to match the three I've received on my '06 KJ Renegade so far?

Poster Thread
sylvanis
Posted: 2007/9/18 12:13  Updated: 2007/9/18 12:13
Just can't stay away
Joined: 2006/1/26
From:
Posts: 116
 Re: New Jeep Paint. House Paint. Seriously.
I think that it might be a bit too much to have the inside of my garage Electric Lime Green....then again, It would make my house stand out.

Poster Thread
kevinsullivan30018
Posted: 2007/9/18 11:18  Updated: 2007/9/18 11:18
Not too shy to talk
Joined: 2003/10/22
From:
Posts: 38
 Re: New Jeep Paint. House Paint. Seriously.
Wow!! I've been waiting for years for this amazing opportunity. I think my garage would look stunning with Jeep Rust walls and Jeep Oil Leak floors!
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