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Concept/DemonstrationChrysler Program Manager Hints at ORT (not SRT) Jeeps
Posted by mike on 2007/11/16 9:33:11 (4377) reads

Steve Houtman, Program Manager - Jeep Performance/Dodge Off-Road Parts, recently posted an article on the official Chrysler LLC blog site that he's looking into starting an Off-Road Technology (ORT) program similar to Chrysler's SRT (street and racing technology).

I’ve spent a lot of my career advocating for more emphasis on our Jeep brand off-road customers. Several years ago, I was sitting at my colleague’s desk, and we got to talking. Why not do something like SRT on the Jeep side of the house? We could call it ORT for “Off-Road Technology.” Instead of big engines and big brakes, we’d put big lifts and big tires and sell these production vehicles to serious off-road customers at low volumes.

Our vice president, Craig Love, liked the idea. With his encouragement, we’ve been refining our idea and developing a business case to present to management, which we will do this month. Hopefully, our “ORT” idea will get kicked up to the next level. I’ll let readers know what happens. Hey, it was a group of enthusiasts got the Wrangler Rubicon started. So maybe, a group of enthusiasts can get this idea moving, as well.

This seems like a fantastic idea, and might be just the thing that hard-core Jeepers would embrace. Check out the entire article.

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Renegade
Posted: 2007/11/20 13:27  Updated: 2007/11/20 13:27
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
tmedlock:


I'm with you on many points but I think your cynicism is misplaced on this one. You'd be surprised (or maybe you wouldn't) at how many things that seem like a no-brainer for people who "should" no better, are not.

Here in Atlanta, the ownership group of the Thrashers hockey team took merged with the ownership of the Hawks basketball team. Actually, it was more like the Thrashers ownership was taking over. When they did, they fired a bunch of people in the Hawks organization. It seemed like a prudent idea, getting rid of duplicate positions and/or people who didn't fit the new vision. On the other hand, while they (the Thrashers ownership/management) were taking care of their own, all of a sudden they had a bunch of people who only knew sports in terms of hockey trying to make decisions for basketball.

And they made a plethora of bass-ackwards decisions. Their used to be a crew of crowd-hypers who got the fans energized as the game went on. New ownership cut them out. The Hawks dancers used to perform several times each game and were around during most of it. New ownership cut out one of their key performance times and kept them out for one full quarter as well as coming into the game late. Instead, they had the dancer walking around the suites to try and sell season tickets.

Just stupid crap that the new ownership thought would be prudent. Daimler didn't understand Jeep anymore than the hockey guys knew basketball. Doing a focus group on Jeep to increase profitability probably never crossed their minds.

If it had, would they have moved forward on a hatchback project that's nothing more that a 98 Honda Civic with rounded headlamps and a seven-slotted grill? If they had would they really have passed up on a 4-door Wrangler concept (the Dakar) that they inherited?

I'm hopeful that Cerberus has learned from those mistakes and doesn't want to repeat them. That why I'm not so cynical about this ORT possibility...

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tmedlock
Posted: 2007/11/19 16:17  Updated: 2007/11/19 16:17
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
ORT sounds good to me. What bothers me is the following quote from the article:

"Hey, it was a group of enthusiasts got the Wrangler Rubicon started. So maybe, a group of enthusiasts can get this idea moving, as well."

I just assumed that after the Rubicon’s success there was some EYE OPENING going on at jeep. You know, like a whole bunch of jeep management people saying "hey, why didn't we think of this sooner? Look at all the millions of dollars we lost over the past years because we waited till now to do this. Why didn't the people in marketing tell us the demand was there?"
I also assumed some appropriate heads were chopped. Wouldn't a “due diligence” study have demanded it?
So why are we still back at square one? This is a “no brainer”. There shouldn’t be any “maybe”.
OOOPs, the light just went on in my head. I see now. This is just a cleaver marketing ploy to see what kind of reaction is created. Sort of a “stick the toe in the water” tactic. Frankly, I resent being used as a marketing test case. However, in the absence of real leadership at jeep, I guess this is the best we can expect.

Wait a second while I slip into character…. How’s this?

WOW, what an original idea, This ORT thing sounds really great. I sure hope they are able to do it. That would be wonderful. What will those crazy guys think of next?

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sylvanis
Posted: 2007/11/19 20:47  Updated: 2007/11/19 20:47
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
maybe i'm being naieve but DCX had their agenda, & maybe no one ever thought of this. Afterall, theres a huge aftermarket for parts for Jeeps & the majority of us owners like to do the work ourselves. Why pay a premium for it from the factory? Of course leasing an ORT comes to mind.

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sylvanis
Posted: 2007/11/18 17:14  Updated: 2007/11/18 17:14
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
I'd love to see this option come along....if done right. I just don't want to see this end up with a stupid sticker on the side saying ORT like so many Z-71 or TRD stickers on the side of trucks.

All being said....I don't think that I'd buy another "new" Jeep to take off road. I've been building my LJ since 2004 and when it is paid for, it begins to become toy status. The next vehicle will either be a truck to tow the toy or a <shudder> sedan....maybe a WRX. If worse comes to worse, I've got my wifes XJ to play with.

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jpsmith
Posted: 2007/11/18 18:04  Updated: 2007/11/18 18:04
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
FWIW, a TRD pacakge on a Tacoma has a little bit more than the ridiculous sticker on the side. It has:

* Locking rear diff
* Progressive rate front coil springs
* Bilstein shocks
* Thinner stabilizer bar
* skid plates
* BFG 265/70/16 AT tires
* tow hooks
* 115v power outlet in bed

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sylvanis
Posted: 2007/11/19 0:30  Updated: 2007/11/19 0:30
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
Dont get me wrong - I'm not saying the TRD a bad thing. I just seem to see them everywhere. I just dont want to see the potiental of what ORT could be turn into just another trim level. Like X, Sahara, Rubicon, and ORD. Just like the SRT is a trim level of the Grands.

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jpsmith
Posted: 2007/11/19 8:18  Updated: 2007/11/19 8:18
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
Ah, I see what you're saying. I think ORT will be a trim level. But it will be a low-availability, special-order trim level that costs a lot more than sahara or rubicon. You won't see them on dealer lots. Just like the SRT-8 Grands. They're rare. They're a stupid idea, too, but rare nonetheless.

You do see a ton of TRD Tacomas. The dealers load up with them. It's because they sell like hotcakes. Just like JKLs. There are more TRD Tacomas on the road than there are SR5 Tacomas. Right now, I think if you want a very off-road capable vehicle that you don't have to build, your two best options are first, a JK or JKL Rubicon, and second a TRD off-road Tacoma 4x4.

Oh, and if you want a reason to make fun of TRD Tacoma drivers, note that many of them are 2x4. Yeah, they sell a 2x4 "off-road" truck.

Disclaimer: I own a late model Tacoma 4x4. It's not a TRD model. If it was, I'd pull the heinous stickers off the side of it.

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snakesausa
Posted: 2007/11/16 21:03  Updated: 2007/11/16 21:03
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
I vote for Steve Houtman as head of Jeep operations!

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Renegade
Posted: 2007/11/16 20:52  Updated: 2007/11/16 20:52
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
I think that the new ownership of Chrysler wants to make some real changes that payoff in dividends.

Jeep should be their flagship-moneymaker and things like this are how they can make that happen. This is how you balance out making mistakes of "Compass"type proportions.

A dedicated dealership that looks and feels uniquely "Jeep" (perhaps instead of cabin-in-the-woods style like Land Mower it could have hints to Jeep's military heritage) with some ORT rigs in them with fleets of Jeeps... that's how you get people to believe in the brand and keep them around.

Very sound idea. No reason why they shouldn't go ahead with this...

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Josephus
Posted: 2007/11/17 21:37  Updated: 2007/11/17 21:38
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
Wow, there's a lot of positive spin on this one. I think they're on to something.
1.) Independant Jeep-Styled dealerships with themed showrooms and ORT tracks where possible.
2.) A parts dept named "ORT" that has the gear enthusiasts want at slightly overpriced rates installed at the dealership.
3.) Optional small-block V8's and diesels
4.) An ORT division lead by enthusiasts like Steve Houtmann & the guys at AEV (aka: Jeep Skunkwerks).

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Jeepin
Posted: 2007/11/19 9:38  Updated: 2007/11/19 9:38
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
AEV is not Mopar Sunkwerks.

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77chief
Posted: 2007/11/16 17:33  Updated: 2007/11/16 17:33
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
lets see here a jeep is designed and promoted to go offroad so why not make stuff like this standard on 4x4 models. you see all these hummers around with big tires stock, i would like to see a commander or wk come stock with 33" tires and put the jk front suspension in them that would be cool.

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xjken99
Posted: 2007/11/16 16:58  Updated: 2007/11/16 16:58
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
I think this is a great idea, lets hope it actually comes about. I also agree with the idea of seperate rugged showrooms for the Jeep brand. In addition a small off-road 101 course should be avilable at Jeep dealers. The brand has so much untaped potential. We need to write the "NEW" Chrysler and tell them this is a great idea.

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Josephus
Posted: 2007/11/16 15:08  Updated: 2007/11/16 15:12
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
I think that the engines, although an important point, are not the focus of the ORT as they are with the SRT crowd. Off-Road Technology would include stuff like the re-badged Rubicon Express 4.5" long-arm lift that will be offered by MOPAR next year and installed by the dealership.
Taking real Jeeps and making them even more JEEPish would be more of what I think the ORT division would be about. Not just HP and big cubes.
Innovative stuff (for OEM) like enhancing the Central Tire Pressure Monitoring and changing it to Central Tire Inflation. Sure big tires would be a natural fit, but how about some wider wheels and Flenders to accomodate them from MOPAR or ORT?
Dare I say a real snorkel kit, not just a sideways hoodscoop from the J8?

Are you guys willing to put up the ca$h to support ORT? How much extra would you pay for ORT goodies (I know it depends)?
$2500
$5000
$10,000
Even $25,000 for the craziest sickest streetable rig you can dream up that would still be recognizable as a Jeep?
Remember "low-volume" = high cost.

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my97tj
Posted: 2007/11/16 17:31  Updated: 2007/11/16 17:31
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
thats a great point! u know that no matter what it costs there will still be plenty of people on the internet complaining that it doesn't go far enough. i think that the ORT packages will be like the majority of rubicons on the road. about 10% of them will actually see punishing off-road conditions. most people buy them for how they look. with that in mind, a factory lifted jeep with big, chunky tires and tube steel everywhere will probably turn on alot of buyers. i say go for it and charge as much as u possibly can!!

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jason
Posted: 2007/11/16 15:04  Updated: 2007/11/16 15:04
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
The ORT stickers were everywhere at Sema 2007....This could be big! Can't wait...

Jason

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jeepxk
Posted: 2007/11/16 14:13  Updated: 2007/11/16 14:14
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
Jeep dealerships suck, it really is amazing how many Jeeps are sold anyway without decent Jeep showrooms and salespeople. I wonder how many they could sell if they actually had nice showrooms. Look at Land Rover and their dealership showrooms. The showroom fits the product and makes you want one. Even HUMMER has showrooms that fit the product. Jeep dealerships usually are just an white box or shared with Chryslers and Dodge or some other brand. The local Jeep dealers around the Peoria Il area have really bad showrooms. The one in East Peoria has one Jeep sign and a few posters. What kind of marketing is that? The owners of these dealers need to learn how to market their products. I would be affraid of how they would handle an ORT line. ORT would only be succesful if it is marketed correctly by the local dealers.

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erik
Posted: 2007/11/16 12:45  Updated: 2007/11/16 12:45
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
All you guys begging for big engines (Hemi, 4.7 etc) are forgetting that what the Jeep lineup needs really badly (and would be the biggest boost for Jeep overall and an ORT division, in particular) is diesel technology.

Diesel engines would provide the crawling power enthusiasts want and fuel economy EVERYONE wants.

Just don't use Daimler technology as it is overpriced, fragile junk.

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bkcurtis
Posted: 2007/11/16 13:27  Updated: 2007/11/16 13:27
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
No, No, No, not EVERYONE wants diesel power!!!!!!!! I deal with diesel engines at work everyday. I don't want to deal with them in my daily driver, especially in the cold winter climate of northwest Indiana. Give me a good fuel efficient petro powered 6 cylinder and I will be a happy camper. Until then, I will continue to love my gas guzzling, polution causing 4.0L inline 6 (with 259,450 miles).

BTW, this is good news from Jeep.

"Get Out of the Way, or Smile as You Go Under"

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JPFreek1
Posted: 2007/11/16 15:48  Updated: 2007/11/16 15:48
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
I don't think it's particularly responsible as off-highway enthusiasts to boast the fuel inefficiency and pollution-causing characteristics of the current Jeep engine line-up. Diesel engines are far more torquey than their petrol counterparts (which is what off-highway enthusiasts need), are far more fuel efficient, and used in conjunction with biofuels, are far less pollutant. Remember, the future of off-highway use hinges on how we portray ourselves as off-highway enthusiasts to our detractors. The idea of ORT in conjunction with having fun in a responsible manner could be a huge plus for Jeep branding going forward.

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jpsmith
Posted: 2007/11/16 16:23  Updated: 2007/11/16 16:23
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
Very well put. I remember an article a while back about the JKL CRD getting near 30mpg real-world in the UK. If this is true, then I am very excited by the idea of having a diesel in my next Jeep.

Any SUV leaves a bad taste in the mouths of many people now that "green" is held in such high regard. It's well known amongst Jeepers we generally really care about our planet. We tread lightly, clean up after ourselves, and are much more in touch with nature than most prius owners. But to outsiders, we're just gas-guzzlin' Earth killers. If Chrysler focused on making Jeeps a bit more "green" and touted the tread-lightly philosophy, that image could change to better match how we really are.

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bkcurtis
Posted: 2007/11/16 16:42  Updated: 2007/11/16 17:02
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
JPFreek 1, sorry if I offended you. However, I am a responsible Jeep owner. With 259,000+ miles on my XJ (which is an offical Prius Recovery Unit), it has saved countless trees, cans, and any number of other natural resources. BTW, my current set of tires have 57,000+ miles on them. They, too, have reduced the consumption of oil and other natural resources. Let's see, I change my oil every 3,000 miles, but the filter only every 6,000 miles. I'm sure that saved countless natural resources over the life of my gas guzzling 4.0L engine. I'm sure I could think of more.

I stand by my politically incorrect statement.

Off roaders have been using gasoline for much longer than they have been using diesel. They don't need diesel. Some of them WANT diesel.

Off roaders will not succeed in promoting their sport if they kowtow to enviromentalist wannabee--also known at anti recreationists. These people do not want any SUV on the road--no matter how environmential friendly the vehicle is. It could have zero emissions and they will still find fault with something.

The future of Jeep and other SUV mfg. is not trying to pacify these jerks, it is to expose them for what they are: Power hungry people who think they have all the "politically correct" ideas.

BTW, I'm sure you post on one of THEIR boards about how irresponsible it is for anti-recreationists, who proudly display the "enviornmental" license plate, to pass you on the freeway when you're doing 70-80 (or more) MPH?

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jpsmith
Posted: 2007/11/16 16:56  Updated: 2007/11/16 16:56
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
Also very well put. Reminds me of Piven going off about the "cause-heads" in PCU.

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my97tj
Posted: 2007/11/16 17:25  Updated: 2007/11/16 17:26
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
holy cow a PCU refference!! you're my hero!!

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MarkH
Posted: 2007/11/19 9:45  Updated: 2007/11/19 9:47
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
AND HOW RIGHT YOU ARE, bkcurtis! Remember that article about JEEP Wrangler being the "greenest" most environmentally conscious vehicle if you consider its lifecyle from womb to-tomb? Hopefully that tradition continues with the JK's. Here it is:

"Buyers looking for cars that are kinder to the environment are now faced with a new –and very surprising – dilemma. Results of a major new investigation show that the cars you may well have thought were the greenest ones to buy simply aren’t. The shock results of the CNW research show that the greenest cars you can buy right now wear Jeep® badges. The three-year investigation by Oregon-based CNW Marketing Research applies a new ‘dust to dust’ yardstick to the life cycle of a car, which measures the environmental impact of a vehicle from the date of its manufacture right up to the date it’s scrapped. It takes in not just the car’s fuel consumption and CO2 emissions, but also the energy used in its design and production both in car assembly plants and by suppliers of parts and subassemblies.
The energy consumed in transporting cars to dealers and in maintaining, servicing and scrapping them is also taken into account. But why aren’t today’s exotic hybrids at the top of the table? It’s because vehicles like Jeeps use established technologies which use less energy in manufacture and which share many parts among other vehicles. Both these factors contribute towards a noticeable reduction in the energy used in vehicle manufacture. Cars like the Jeep® Wrangler also tend to have a longer life cycle, adding ‘green value’ at the end of the car’s lifespan as well as at the beginning.
Applying this ‘dust to dust’ analysis of energy use shows cars with some of the lowest CO2 emissions and most friendly environmental credentials in quite a different light. Amazingly, neither of the two hybrids on sale in the UK today finished in the top 50 of the CNW investigation.
Hybrid cars show up poorly because of the energy used in their manufacture and in the disposal and replacement of high-energy-use items like batteries and electric motors, and in their use of lighter weight construction materials like lightweight steels which use more energy and which are harder to recycle.

By contrast, the simple but immensely strong construction of cars like the Jeep® Wrangler, Cherokee, Grand Cherokee and Commander make them a recycler’s dream. To make the CNW’s report meaningful to car buyers, energy usage was turned into the amount of petrol needed to supply the same amount of energy. This was then translated into the cost of the petrol in dollars. The research also included the average fuel consumption over the car’s life based on real-world figures submitted by over half a million Americans. This total figure was then divided by the mileage over a vehicle’s life, which ranges from 151,000 miles for a small hatchback to 300,000 for a big 4x4. The report’s economy figures also reflect the reduction in economy as cars age and their engines and exhausts wear out. CNW executive Art Spinella clearly believes that it’s time for today’s car buyers to look at the bigger picture. ‘Basing purchase decisions solely on fuel economy or vehicle size does not get to the heart of energy usage,’ he says. ‘Fuel efficiency is only a small part of the total energy needed to design, develop, produce, drive and dispose of a vehicle. ‘In fact, some of the less fuel-efficient vehicles actually have extremely good “dust to dust” energy consumption.
Conversely, some hybrids — at least the current hybrids — are inferior in total energy demands while offering high fuel-efficiency.’ Put simply, according to CNW, while a modern hybrid uses less fuel and produces lower exhaust emissions, the price society pays in overall energy costs is higher. The total energy cost rates of the most expensive vehicle in the survey (a luxury non-hybrid) came up nearly 20 times higher than the Jeep® Wrangler’s winning 38p per mile rate.
So, the dust-to-dust cost of Jeeps are about as low as it goes. But that’s not the end of the good news: buying a Jeep® doesn’t cost a fortune either.
The Wrangler 4.0 Jamboree Soft-top has a £16,470 on the road pricetag. A pretty small price to pay for good, clean fun – and an even cleaner conscience."

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bkcurtis
Posted: 2007/11/19 18:00  Updated: 2007/11/19 18:00
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
MarkH,
Thanks for reposting that article. If Jeep was smart, they would do a whole marketing campaign based on the article.

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Jeepin
Posted: 2007/11/19 9:48  Updated: 2007/11/19 9:51
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
FWIW, with today's engine oils, you can pretty easily go 5,000 or 6,000+ btwn changes without issue. I run both our Jeeps at 5,000mi oil change intervals with Mobil1, and our truck (DIESEL) is on a 12,000mi interval with Royal Purple. IMHO it's also worthwhile to run a reusable air filter to keep that much more trash out of our landfills.

Diesels aren't for everyone, but as I've said before, for a lot of us they're exactly what we're begging for... fuel efficient and torquey. Personally I'd take a little 4-banger turbo diesel over a 6-cyl gas motor any day.

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MarkH
Posted: 2007/11/19 11:07  Updated: 2007/11/19 11:12
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
I'm with ya on both accounts. I run Mobil 1 with 10K intervals in 3 Jeeps (ran 1 Wrangler to 250K miles & it was still running strong when I sold it for $3400!!)

One of the products my company makes is viscosity sensors to determine oil change intervals. In future years, these may become prevalent in all cars... Depending on the type of driving you do, you may see oil change intervals that go way beyond 5k miles for traditional oils and way beyond 10K miles for synthetic oils... if you want to believe the sensors, that is...

The air tubes/reusable cone filters are a great way to get some cheap HP.

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RUBICON
Posted: 2007/11/16 11:19  Updated: 2007/11/16 11:19
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
Rather than do this, Jeep should get more involved with AEV. They could provide the company with additional resources (people, equipment, and funding) and work directly with them to ensure we have a good selection of parts for all the Jeep vehicles.

It would make sense because the AEV guys have considerable knowledge in the off-roading department and build some of the nicest looking rigs out there. In addition it would somewhat sheild Jeep from the inevitable lawsuits that will arise when some idiot thinks their JK rolling on 37s is a Ferrari and flips it.

The heavy duty engine, transmission, axle, and driveline options should come to the Jeep lineup for all the vehicles -- not just some special edition.

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jpsmith
Posted: 2007/11/16 10:09  Updated: 2007/11/16 10:09
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
It's no secret that the Jeep brand is the crown jewel of the Chrysler lineup. And I've really begun to have bad feelings about the future of the brand as it has really lost its identity and sense of direction in recent years with all the overlap and bleed-through between Jeep and Dodge/Chrysler. But a story like this really is a ray of hope.

I know, I know - most real wheelers live by the mantra that rigs are built, not bought. But like the Rubi Wranglers, an ORT trim package would really help to restore Jeep's identity. As was suggested under another story, it would be great to see the new chrysler management disengage Jeep dealerships from the Dodge/Chrysler dealerships. Build new dealerships just for Jeep. Make the buildings look rugged. And stock the lots with Jeeps and only Jeeps, including the ORT models sitting front & center on piles of rocks and logs and whatnot.

Oh, and ditch the Compass.

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BH84
Posted: 2007/11/16 11:48  Updated: 2007/11/16 11:48
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 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
x2 The ORT idea is definitely a positive direction for Chrysler and Jeep. GM has out-marketed Chrysler and now a large number of (non-enthusiast) Americans seem to equate Hummer with off-road, rather than Jeep. Jeep can use ideas like ORT to reclaim their rightful place as "King of the Hill" as it were.

I've always thought that an SRT Jeep was a silly idea, kind of like an ORT Durango would probably not really be a big seller (nor have much of a point).

Jeep--bring on ORT models, and watch them sell (and be sure to give Jeep its own dealerships, with sales staff who know, drive, and love Jeeps).

Poster Thread
spaulman
Posted: 2007/11/16 10:06  Updated: 2007/11/16 10:06
Just popping in
Joined: 2006/4/12
From:
Posts: 4
 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
"Instead of big engines and big brakes, we’d put big lifts and big tires and sell these production vehicles to serious off-road customers at low volumes."

Please throw in the big engines and brakes as well, especially the engine. A Hemi in a JK would get me to buy one way before a factory lift would.

Poster Thread
jpsmith
Posted: 2007/11/16 10:13  Updated: 2007/11/16 10:13
Just can't stay away
Joined: 2006/7/25
From:
Posts: 97
 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
I think they'd still put in big engines, but they'd be big workhorse engines with gobs or torque, instead of the SRT engines which have gobs of HP at high RPMs.

I wouldn't mind a JKL with that new 4.7 magnum and it's 60hp and 10% FP gain over the old 4.7 magnum. That engine's lighter than the 5.7 Hemi and has far more balls than the minivan 6.

Poster Thread
my97tj
Posted: 2007/11/16 11:29  Updated: 2007/11/16 11:30
Not too shy to talk
Joined: 2006/9/18
From: North Central Mass
Posts: 22
 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
they better NOT put a hemi in those ORT jeeps! u don't see any of the rock crawler buggies running hemis do u? off-road is all about tourque and gearing. with the right gears u can make a smaller lighter engine work alot better then anything with a V8 in it on the trail. if u want to go fast buy a Porsche.

Poster Thread
Josephus
Posted: 2007/11/16 9:47  Updated: 2007/11/16 9:47
Home away from home
Joined: 2005/7/18
From: Pennsylvania
Posts: 265
 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
Can I get a job in the ORT division?
I'm not very well qualified, but enthusiasm goes a long way.

Poster Thread
jeepxk
Posted: 2007/11/16 9:39  Updated: 2007/11/16 9:39
Just can't stay away
Joined: 2005/7/13
From: Peoria
Posts: 150
 Re: Chrysler Program Manager Hints at ORT (not SRT) Jeeps
Great idea, where do I sign up?!
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