Posted by mike on 1999/9/10 0:00:00 (732) reads
DaimlerChrysler Corporation today announced the launch of new 2000 model year advertising campaigns for its Chrysler, Plymouth and Jeep® brands. The broadcast and print campaigns, created by the Detroit office of Bozell Worldwide, will begin appearing nationally on September 11.
``The Chrysler/Plymouth/Jeep Division offers distinct brands with individual personalities,'' said Martin R. Levine, Vice President of the Division. ``These new ad campaigns emphasize the superior attributes of each product -- the features that make our vehicles stand out from the competition.''
Building upon its strong reputation as the legendary four-wheel drive leader in sport utility vehicles, new advertising for the Jeep brand is designed to reinforce the legendary capability of this American icon.
Jeep -- ``There's Only One'' As one of the strongest and most recognized brands in the world, the new Jeep advertising reinforces the brand's pre-eminent position within the competitive sport utility segment. The themes of capability, ruggedness, fun and adventure are prevalent in the 2000 model year advertising, which keeps the tag line ``Jeep, There's Only One.''
``Our goal with the 2000 model year advertising is to showcase Jeep products as authentic, capable and distinctive,'' said Jerry Wayman, Jeep Communications Director. ``The Jeep ads have 'attitude,' and use humor to convey our key product messages.''
Included in the campaign are nine new television advertisements. The ``sneak preview'' for the television campaign is September 11, when ``Hand'' debuts during ABC College Football. ``Hand,'' featuring the Wrangler, tells the story of the legendary Jeep capability without relying on the need for a voice-over.
The print portion of the campaign features nine new ads which begin appearing in a wide-range of magazines, starting in mid-September. The print campaign features several new brand ads that convey the Jeep ``attitude,'' but do not feature any products.
``This type of brand advertising has been very successful for us,'' said Wayman. ``It is a testament to the strength and popularity of the Jeep brand.''
Picture - 2000 Cherokee Classic in Silverstone
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