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MiscellaneousNew Jeep VP and European President
Posted by mike on 2000/2/14 0:00:00 (1749) reads

DaimlerChrysler announced a couple of major Jeep-related leadership changes recently:

Effective April 1, Steven Landry is appointed President - Chrysler Jeep® Automotive - Europe, reporting to Theodor Cunningham, Executive Vice President, DaimlerChrysler Corporation Global Sales and Marketing.

In this position, Landry, 41, is responsible for all activities of the Chrysler Jeep Global Brand Center relating to the sales, marketing and service of Chrysler and Jeep vehicles in Europe. Landry will be based in Brussels, Belgium.

"Steve's extensive experience in the U.S. sales and marketing organization as well as in Canada's field operation will help us achieve our goal of expanding the Chrysler and Jeep brands throughout Europe, " said Cunningham. "We're pleased to have Steve as part of the global marketing organization."

Landry replaces Tom Marinelli who was recently appointed Vice President - Chrysler/Jeep® Global Brand Center, reporting to A.C. "Bud" Liebler.

In this position, Marinelli, 48, assumes responsibility for directing the strategic planning, advertising, customer relationship management, product platform representation and field marketing activities for the Chrysler and Jeep brands worldwide. Most recently, Marinelli was President of Chrysler Jeep Automotive S.A., based in Brussels, Belgium and oversaw product and marketing related activities of the Chrysler brands in Europe.

"Tom's international experience will be invaluable as we work to integrate our domestic and international marketing processes to establish a global brand management organization for the Chrysler and Jeep brands around the world," said Liebler, Senior Vice President, Global Brand Marketing. "Tom will be able to help us establish a true global focus for these brands."

Marinelli joined DaimlerChrysler Corporation in 1975, holding a number of positions in the company's regional zone offices as well as in the sales and marketing organization. Marinelli also served for a year as Vice President - Marketing for Chrysler Canada.

Marinelli holds a bachelor's degree in Finance from Boston College and a master's degree in Management from Michigan State University.

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