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MiscellaneousChrysler Creates Jeep Product Team
Posted by mike on 2008/1/24 17:04:00 (1379) reads

Chrysler recently realigned their development teams and in the process created the "Jeep Product Team". If you thought that there had been one of these all along, you'd be wrong. Previously, development teams were organized by platform, regardless of the brand. Chrysler is betting that with a dedicated Jeep brand team, vehicles will be more Jeep-like.

From Marketing Daily:

CHRYSLER IS SHUFFLING ITS PRODUCT development teams so that the engineers dreaming up the vehicles are thinking brand as much as vehicle platform.

Explains a spokesperson at the Auburn Hills, Mich.-based company, which last year split from Daimler, "it has been until now platform-based, so there were teams for body-on-frame vehicles [e.g., trucks] like Jeep Wrangler and Dodge Durango, Ram and Dakota. And there were teams aligned with front-wheel-drive vehicles."

He says the change allows for "a combination of brand focus and customer focus, while at the same time focusing on commonality and timing."

The new organization creates a Jeep Product Team, whose vehicle-development efforts will be focused on evincing the Jeep brand, including parameters usually reserved for marketing communications: strong, iconic, heritage and loyal customers.

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Poster Thread
MarkH
Posted: 2008/1/29 7:39  Updated: 2008/1/29 8:03
Home away from home
Joined: 2005/7/20
From: The Great White North
Posts: 494
 Re: Chrysler Creates Jeep Product Team
I think Mike should head the JEEP Product Team and all of us should be on it. We could simply have ongoing meetings through this Blogosphere and get a paycheck from Chrysler on the side. Hell, we put way more thought into JEEP's image & future products than they seem to, and we're full of it ideas, that is...

Poster Thread
Renegade
Posted: 2008/1/28 15:13  Updated: 2008/1/28 15:13
Just can't stay away
Joined: 2005/8/11
From: Atlanta, GA
Posts: 80
 Re: Chrysler Creates Jeep Product Team
I don't see why they couldn't put the Gladiator on a Dakota platform and build it almost exactly as the concept.

They could build the JT as well and would have far higher sells between those three than they have between Dakota/Nitro/Compass sales. If for no other reason than to increase their bottom line.

Hopefully, this Jeep-only product team will be Jeepers at heart and will see that. As opposed to a bunch of Chrysler guys whom Cerberus told "Okay. You... you... you... you... & you. Put on these JEEP t-shirts. Now, you're the official 'Jeep-doods.' Go try and understand that Jeep-thang..."

Maybe this will mark the beginning of some really good improvements. An ORT program. Jeep-only dealerships. A Wrangler based pickup. Etc etc...

Poster Thread
MarkH
Posted: 2008/1/25 9:31  Updated: 2008/1/25 9:49
Home away from home
Joined: 2005/7/20
From: The Great White North
Posts: 494
 Re: Chrysler Creates Jeep Product Team
Previously, development teams were organized by platform, regardless of the brand.
...which explains how we got the Compass & Patriot (from the Caliber)...
...and a Caravan engine in the JK...
...and the Nitro R/T 4.0L-V6 engine in the Pacifica and Town & Country (but not the JK)...
...and the Nitro-clone of the Liberty...

And, somehow, the one vehicle we all WANTED in the lineup --the JT-- couldn't be borrowed/shared from the Durango or Dakota platform(s)?

Poster Thread
snakesausa
Posted: 2008/1/25 20:46  Updated: 2008/1/25 20:46
Not too shy to talk
Joined: 2006/8/21
From: Tejas (formerly Texas)
Posts: 26
 Re: Chrysler Creates Jeep Product Team
The only Jeep that I wanted was the Gladiator diesel with 6 speed manual. I do not want a Durango/Dakota based Jeep, I want a wrangler based pickup.

Poster Thread
MarkH
Posted: 2008/1/26 15:51  Updated: 2008/1/26 15:51
Home away from home
Joined: 2005/7/20
From: The Great White North
Posts: 494
 Re: Chrysler Creates Jeep Product Team
I'd prefer a JK-based JT, too, but either way, it'll sell. My point was, if Chrysler was intent on having "platform-based" product teams, then at least we could have gotten a JT out of the deal...

Poster Thread
snakesausa
Posted: 2008/1/26 23:58  Updated: 2008/1/26 23:58
Not too shy to talk
Joined: 2006/8/21
From: Tejas (formerly Texas)
Posts: 26
 Re: Chrysler Creates Jeep Product Team
Agreed.

Meanwhile back at the farm... GM is giving us a H3 based pickup.

Link to news article:
http://www.autoblog.com/2008/01/25/chicago-08-preview-2009-hummer-h3t/

Poster Thread
MarkH
Posted: 2008/1/27 8:11  Updated: 2008/1/27 8:12
Home away from home
Joined: 2005/7/20
From: The Great White North
Posts: 494
 Re: Chrysler Creates Jeep Product Team
Good pics. I've been waiting for that one... I wonder what the price will be? The base H3 is $30K. The Alpha (V8) is around $40K. If GM prices it at $35K, it will just be a low volume Avalanche that most people pass on...

If Jeep can get off their a$$ets and fire out a JT at ~$20-25K, it should crush the H3T in sales numbers... I'll even take the "hearing aid beige" with the CJ-retro-looking white steel wheels! That's cool enough for me.

Poster Thread
Ingela
Posted: 2008/1/27 12:59  Updated: 2008/1/27 13:08
Quite a regular
Joined: 2007/12/12
From:
Posts: 44
 Re: Chrysler Creates Jeep Product Team
The h3t looks useless, too big and heavy looking, heck the motorcycle on the picture doesnt even fit.

Poster Thread
yankee1903
Posted: 2008/1/24 21:26  Updated: 2008/1/24 21:26
Just popping in
Joined: 2007/7/20
From: Upstate NY
Posts: 20
 Re: Chrysler Creates Jeep Product Team
Step One: ditch the Patriot
Step Two: ditch the Compass
Step Three: Build the JT
Step Four: Put a Hemi in the Wrangler
Step 5: Have me as a customer for life.
seems simple dont it?

Poster Thread
jeepxk
Posted: 2008/1/25 11:37  Updated: 2008/1/25 11:37
Just can't stay away
Joined: 2005/7/13
From: Peoria
Posts: 150
 Re: Chrysler Creates Jeep Product Team
I am afraid we will not see the Compass go away anytime soon. The plant that builds them could not build enough Dodge Calibers and Patriots to keep the doors open. I could see getting rid of the Compass only if the Patriot sales took off and the Compass sales tanked. As long as they keep selling Compass's they are going to keep making them until their 5-6 yr product cycle is up.
They have too much of an investment to just stop making the Compass because some people just don't like it.
Some could argue that it would be worth getting rid of just because of the damage it may be doing to the brand image and that could be far more than real dollars it would loose by discontinuing it.
I don't know. Tweek the Patriot some and I think it fits ok into the Jeep lineup.
.

Poster Thread
mrjones944
Posted: 2008/1/24 18:22  Updated: 2008/1/24 18:22
Not too shy to talk
Joined: 2006/8/26
From:
Posts: 22
 Re: Chrysler Creates Jeep Product Team
I am waiting to hear about the diesel Wrangler being released. Ive started saving for it and I keep hearing news like this hoping it is on the way.

Poster Thread
Ingela
Posted: 2008/1/25 20:47  Updated: 2008/1/27 12:57
Quite a regular
Joined: 2007/12/12
From:
Posts: 44
 Re: Chrysler Creates Jeep Product Team
I have NEVER had any trouble with my 2002 or 2005 f-150's, they have been very good to me and my bussiness,I wouldnt ever get rid of them.......but how i want a jeep truck!!!
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