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MiscellaneousChrysler to Tone Down Product Introductions
Posted by mike on 2008/4/28 18:30:00 (3622) reads

Autoblog is reporting that Chrysler will be toning down its product introductions in the future - no more firemen hosing down Jeeps or cattle stampeding down Detroit streets or shattered plate glass windows.

Seems that Chrysler CEO Bob Nardelli isn't a big fan of all the glitz (or the large budgets, no doubt):

All of these big debuts are meant to attract media attention, and that they do very well. But the word from Chrysler LLC CEO Robert Nardelli is that the party's over. Going forward, Chrysler will tone down its debuts to focus on the products and save a bit of coin by nixing the big-budget theatrics. Sources inside Chrysler note that Nardelli and his right-hand man Jim Press aren't into the pyrotechnics, confetti and glass-breaking debuts that have made Chrysler press conferences famous in the past.

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Poster Thread
Posted: 2008/4/28 20:08  Updated: 2008/4/28 20:08
Not too shy to talk
Joined: 2008/4/21
Posts: 22
 Re: Chrysler to Tone Down Product Introductions
Sounds good to me. If it'll put more budget towards the engineering and design man hours that will avoid even one ball joint recall (I'm looking at you, KJ), a leaky hardtop (JK, don't look so surprised), or a twitchy PCMs (WK, JK, XK, .......), then all the better.

Poster Thread
Posted: 2008/4/28 19:58  Updated: 2008/4/28 19:58
Not too shy to talk
Joined: 2005/12/28
From: Williamsport, PA
Posts: 37
 Re: Chrysler to Tone Down Product Introductions
Sensible choice. Auto shows are for the media and the big, flashy introductions are only for the benefit of journalists that are typically biased, uneducated buffoons with no impact on the consumer.

Put the money into great vehicles and marketing them directly to the public. Control the message.

Don't let automotive journalists who live in big cities and rarely drive anywhere label new vehicles as great or not.
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