Posted by mike on 2008/6/23 14:24:06 (1242) reads
Looks like the folks in the Jeep marketing department have been spending a little too much time on Facebook. Ad Mouse recently reviewed a Facebook game named Boostin' Nuts (non-Facebook users can check out the game as well).
Are Advergames effective? I haven't seen a recent study, but I suspect they aren't a bad investment; however, I think the most effective ones are probably more related to the product than the newest Jeep Liberty Advergame named Boostin' Nuts. This Facebook Application is a simple game to play, but doesn't seem to have much to do with the car it is promoting.
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