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MiscellaneousBreak-up or Sale Seems Inevitable for Chrysler
Posted by mike on 2008/11/7 12:03:14 (2130) reads

There's blood in the water and everybody knows it. The break-up/bailout/sale rumors have continued unabated over the past few days - it seems all but confirmed that Chrysler is going to be transformed once again - into what is anyone's guess at this point. From the New York Times:

Chryslerís parent, buyout shop Cerberus Capital Management, and G.M. had agreed last month on the broad terms of a merger of Chryslerís loss-making auto operations and those of its crosstown rival but the deal is said to have foundered when the Bush administration reportedly rebuffed a request for some $10 billion to support it.

That setback has put the focus on winning support for a broader federal rescue package for G.M., Chrysler, Ford Motor and their suppliers that the industry argues would save jobs and protect benefits for retirees.

But Chrysler has been forced to consider a more drastic set of backup plans that could include selling off key business lines ó including Jeep, considered its most valuable brand. It may also outsource its finance and human resources, Reuters said.

As a step toward that hard-landing scenario, the automaker is moving to split up its replacement parts business based on brand so that its Chrysler, Jeep and Dodge operations could be completely separate, one source briefed on that plan said.

That could make it easier to sell off an individual brand.

What do you think is going to be the end result? Will the Jeep brand be spun off on its own? Will it become part of GM? Will Chrysler be able sell off enough of everything else to hang on?

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Poster Thread
Posted: 2008/11/14 19:02  Updated: 2008/11/14 19:03
Not too shy to talk
Joined: 2005/12/15
From: NE Qe USA
Posts: 31
 Re: Break-up or Sale Seems Inevitable for Chrysler
Jeep should find it's way back to FORD, (FORD GPW), or someone should re-establish Willy's Overland?

Poster Thread
Posted: 2008/11/10 12:22  Updated: 2008/11/10 12:22
Just can't stay away
Joined: 2006/8/25
Posts: 109
 Re: Break-up or Sale Seems Inevitable for Chrysler
Why would Chrysler sell Jeep if they are the only profitable brand? You would think they would keep Jeep and use the revenue generated. Although, these are the same idiots making the decisions that drove th ecompany into the ground in the first place.

Poster Thread
Posted: 2008/11/7 21:28  Updated: 2008/11/7 21:28
Just popping in
Joined: 2008/11/7
Posts: 3
 Re: Break-up or Sale Seems Inevitable for Chrysler

Poster Thread
Posted: 2008/11/7 12:55  Updated: 2008/11/7 12:55
Just can't stay away
Joined: 2005/7/13
From: Peoria
Posts: 150
 Re: Break-up or Sale Seems Inevitable for Chrysler
It's hard to believe what is happening not only to Chrysler but to GM.
In the end Jeep will survive but where it all ends up who knows.
It's sad, just two years ago we went to our fourth Camp Jeep and it was the largest one ever. Then they cancled it for the next year. I am afraid that event is history with all the other things going on I am sure it is the least of their concerns right now.
Jeep has such a loyal following if it just had the right owners that really cared about it.
Good luck Jeep.
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