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MiscellaneousA J.D. Power Report Where Jeep Isn't Last!
Posted by mike on 2008/12/11 12:34:26 (1083) reads

Finally, a J.D. Power and Associates report where Jeep doesn't appear in the bottom 5 - as a matter of fact, they're right in the middle of the pack for 2008 New Vehicle Buyer Retention!

From the J.D. Power and Associates press release:[quoteHonda leads the automotive industry in retaining the highest percentage of new-vehicle purchasers, according to the J.D. Power and Associates 2008 Customer Retention Study(SM) released today.

Overall customer retention declines slightly to 48 percent in 2008 from 49 percent in 2007. In 2008, 13 of the 36 ranked brands have improved in customer retention rates from 2007, while 18 have declined and five have remained stable. Land Rover posts the greatest improvement in customer retention rates from 2007, improving by 18 percentage points in 2008. This improvement is driven primarily by incentives, attractive sales deals and the look and styling of Land Rover models.

The study finds that, among retained customers, the importance of safety, fuel economy and deals/incentives have increased as reasons for repurchasing, compared with 2007. Among conquest customers -- those owners whose new vehicle replaced a vehicle of a different brand -- fuel economy, ownership/maintenance costs and deals/incentives have the greatest increases in importance since 2007 in their decisions to change brands.

"In 2008, new-vehicle buyers have become increasingly concerned with monetary factors when deciding whether to repurchase a vehicle brand -- a reflection of current economic conditions," said Ortuno. "Manufacturers with vehicle lineups that adequately address these concerns will be poised to retain a greater share of customers and to win conquests."


  2008 Make Retention Rates

Honda 64.7%
Toyota 63.2%
Lexus 60.4%
Mercedes-Benz 58.6%
BMW 58.5%
Ford 52.5%
Chevrolet 52.0%
Nissan 51.3%
Subaru 50.5%
Cadillac 50.4%
Land Rover 49.0%
Industry Average 48.0%
Scion 47.2%
Hyundai 46.7%
HUMMER 43.7%

Jeep 42.8%

Suzuki 40.7%
GMC 40.6%
Lincoln 40.6%
Dodge 39.7%
Volkswagen 39.7%
Porsche 38.2%
Infiniti 37.9%
Audi 37.2%
Saturn 37.1%
Acura 37.0%
Chrysler 32.8%
Kia 32.5%
Volvo 32.5%
Buick 31.3%
Mazda 30.7%
SAAB 30.5%
Mercury 30.2%
MINI 29.3%
Mitsubishi 28.1%
Pontiac 27.2%
Jaguar 26.2%


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Poster Thread
myah222
Posted: 2009/6/4 15:46  Updated: 2009/6/4 15:46
Just popping in
Joined: 2009/6/4
From:
Posts: 1
 Re: A J.D. Power Report Where Jeep Isn't Last!

Poster Thread
hoghead00
Posted: 2008/12/12 12:14  Updated: 2008/12/12 12:14
Quite a regular
Joined: 2004/5/11
From:
Posts: 57
 Re: A J.D. Power Report Where Jeep Isn't Last!
I'm really surprised that Jeep was only 42.8%. I guess the whole fuel economy panic that everyone went through this past summer sold alot of econoboxes!

Poster Thread
MarkH
Posted: 2008/12/12 8:34  Updated: 2008/12/12 8:50
Home away from home
Joined: 2005/7/20
From: The Great White North
Posts: 494
 Re: A J.D. Power Report Where Jeep Isn't Last!
It always amazes me that Honda & Toyota (no doubt predominantly Accord & Camry buyers) are so satisfied with such blasť sedans.

Unique, exciting, or inspiring Driving Experience Quotient = ZERO-point-ZERO.

So, what flavor ice cream would you like, this time, little Johnny? VANILLA, again!?

Vanilla , vanilla , vanilla.

IF I was in the market for a more inspiring sedan (God forbid!) in the same price range, I'd take a new all-American Malibu (very cool interior!) or a new 300 (cool & roomy exterior & interior) over those "cookie-cutter" boring vehicles any day!

I can already feel the flames being fanned...

Regards, the Jingoist-in-me

Poster Thread
AKjeep
Posted: 2008/12/12 2:53  Updated: 2008/12/12 2:53
Not too shy to talk
Joined: 2006/10/25
From: Anchorage, Alaska
Posts: 37
 Re: A J.D. Power Report Where Jeep Isn't Last!
If it wasn't for the "Industry Average", Jeep would have been 1 spot higher XD.
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