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MiscellaneousRumors of Sale of Jeep Brand Flare Up Again
Posted by mike on 2009/1/14 13:21:15 (2524) reads

It's been a busy little news day in the world of Chrysler automotive with an interesting "battle of news releases" concerning the possible sale of the Jeep brand.

First, waaayyy early this morning, TheStreet.com posted an article that Chrysler was once again talking to Renault-Nissan about a possible purchase of some part of the company - including the Jeep brand.

Then, a couple of hours ago, Chrysler LLC Vice Chairman Tom LaSorda said (via Reuters that there were no talks about selling off an "individual brand like Jeep", but possibly selling off old tooling from models going out of production.

Chrysler LLC Vice Chairman Tom LaSorda said on Wednesday that the No. 3 U.S. automaker would not sell an individual brand like Jeep, but would pursue deals to sell off tooling for models going out of production, or even licensing production of current models.

LaSorda, who was speaking to reporters on a conference call, was responding to a Reuters report from Tuesday that cited people with knowledge of the discussions as saying that Chrysler had been in talks to sell assets to Renault-Nissan and auto parts supplier Magna International.

"This company is going to be around," LaSorda said. "We are not going under."

More on this story as it develops...

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Poster Thread
nashman
Posted: 2009/1/19 23:29  Updated: 2009/1/19 23:29
Just popping in
Joined: 2007/7/30
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Posts: 8
 Re: Rumors of Sale of Jeep Brand Flare Up Again
Re: Fiat to buy 30-35% of Chrysler: First our beloved Jeep went to the French, then the Germans had their time and now it looks like the Italians are going to have their turn at owning Jeep.

Poster Thread
BillyG
Posted: 2009/1/20 2:34  Updated: 2009/1/20 2:34
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Posts: 10
 Re: Rumors of Sale of Jeep Brand Flare Up Again
http://www.bloomberg.com/apps/news?pid=20601087&sid=aauJ_RvD0bx4&refer=home

Fix It Again Tony! Fiat's just in bad shape overseas as Chrysler. But would Americans go for rebranded Fiats as Dodge/Chryslers?

Poster Thread
myhotwheels22981
Posted: 2009/1/15 9:55  Updated: 2009/1/15 9:55
Home away from home
Joined: 2002/3/22
From:
Posts: 247
 Re: Rumors of Sale of Jeep Brand Flare Up Again
Mabye they (Renault-Nissan) will buy the TJ tooling and offer a TJ up under license, and export the TJ also. (wishful thinking)

JEEP BUILD THE WILLYS
JEEP BUILD THE WILLYS
JEEP BUILD THE WILLYS
JEEP BUILD THE WILLYS
JEEP BUILD THE WILLYS

(make it the PiHV)

Poster Thread
trevorj
Posted: 2009/1/14 22:53  Updated: 2009/1/14 22:53
Just can't stay away
Joined: 2006/6/30
From: Kelowna, BC
Posts: 124
 Re: Rumors of Sale of Jeep Brand Flare Up Again
Magna probably isn't in the position, but anybody have any thoughts on them buying the Jeep Brand? They already own Dana...

Poster Thread
nashman
Posted: 2009/1/14 14:17  Updated: 2009/1/14 14:17
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 Re: Rumors of Sale of Jeep Brand Flare Up Again
I predict that Tom LaSorda's comments will go down in history along with such famous quotes as: "I am not a crook." and "I did not have sex with That Woman." I guess we will just have to wait and see As The Chrysler World Turns.

Poster Thread
mxracer513
Posted: 2009/1/14 21:23  Updated: 2009/1/14 21:23
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Posts: 15
 Re: Rumors of Sale of Jeep Brand Flare Up Again
It's just not a good time for the economic world, anything is possible and a merge wouldn't suprise me. But we'll wait and see if 'ol Jeep pulls through this ditch!
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