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MiscellaneousWill the Fiat 500 Be in Jeep Dealerships Next Year?
Posted by mike on 2009/1/22 8:25:06 (2126) reads

MotorTrend is reporting that Chrysler is looking to fast-track the Fiat 500 into Chrysler, Dodge, and Jeep showrooms as early as 2010.

Hot on the heels of the Chrysler-Fiat alliance announcement comes word that Chrysler is considering a crash program to fast track the Fiat 500 for sale in the U.S. If Chrysler gives the project the green light, it would be here in "well under 18 months," a source says. Set aside Fiat Group's clinic to determine whether it should bring in the 500 or the Alfa Romeo MiTo, the plan is to get the 500 into Chrysler-Dodge-Jeep dealers as soon as possible as a traffic-builder.

Seems like it would be an odd thing to see a tiny Italian car in the middle of a Jeep dealership...

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01TJ
Posted: 2009/1/27 17:35  Updated: 2009/1/27 17:35
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 Re: Will the Fiat 500 Be in Jeep Dealerships Next Year?
How is this going to help bring jobs back to the US? They are just adding another import to the already flooded market. Why doesn't Chrysler actually try to build a quality small car?

Poster Thread
highdesert
Posted: 2009/1/25 8:34  Updated: 2009/1/25 8:34
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 Re: Will the Fiat 500 Be in Jeep Dealerships Next Year?
Fiat also owns a controlling interest in IVECO, a major truck and diesel engine manufacturer. The 4x4 Massif competes with the Land Rover Defend and is available with a number of beds including pickup. On the other end is the Fiat Panda 4x4, a mini SUV with 11 in of ground clearance and turbo diesel yielding about 40MPG. There is substance that could revitalize the Jeep brand.

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myhotwheels22981
Posted: 2009/1/26 16:21  Updated: 2009/1/26 16:21
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 Re: Will the Fiat 500 Be in Jeep Dealerships Next Year?
Hey, I checked out the Massif, and I'm all about the Massif!!!

Bring it on and replace the Liberty with a Massif..Seven slot Grille and Some Jeep Voodoo Dust on the Suspension and BAM!!! 2011 Liberty!

Shazzam!! This Fiat thing may not be so bad after all.

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Brian_R
Posted: 2009/1/22 17:00  Updated: 2009/1/22 17:00
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 Re: Will the Fiat 500 Be in Jeep Dealerships Next Year?
Seems like a quick fix for only having a Caliber as a small car/hatchback in the lineup. And since there will be an allure for a different brand in the US, keeping the Fiat name similar to the Mini might do wonders for sales based on "being unique and different" like the aforementioned Mini used to pretty good success.

If they had a similar size sedan model perhaps bringing that over too would help, since they have no true sedan smaller than the Avenger/Sebring.

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trevorj
Posted: 2009/1/22 9:12  Updated: 2009/1/22 9:12
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 Re: Will the Fiat 500 Be in Jeep Dealerships Next Year?
When they say 'Chrysler, Dodge & Jeep' showrooms, I believe they're referring to their new tri-branded dealerships. They're really pushing that concept in the states, no?

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Glenn
Posted: 2009/1/22 10:57  Updated: 2009/1/22 10:57
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From: Chicago, IL
Posts: 45
 Re: Will the Fiat 500 Be in Jeep Dealerships Next Year?
Yeah, and it seems these days they're putting the Jeep brand name on everything from economy vehicles to full blown SUVs just to make sales, whether or not the vehicle even has four wheel drive or is designed for trail use. It's really a shame.

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Jeepin
Posted: 2009/1/22 11:23  Updated: 2009/1/22 11:23
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 Re: Will the Fiat 500 Be in Jeep Dealerships Next Year?
Most dealerships around here have been Chrysler/Dodge/Jeep for quite a while. I think there's a stand-alone Jeep dealership up the highway from us, but that's the only one I know of anymore.

It's kinda like Buick/Pontiac/GMC. Three brands, one dealership.

And it's not like they're going to try to make it the Jeep 500 or something, or probably even the Chrysler 500 (which totally wouldn't make sense anyway since it's anemic in comparison to the 300 or the 200C concept).

If they can try to foster the same aura about the Fiat 500 as the BMW Mini has, I think they'll do well with it.

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xjgary
Posted: 2009/1/23 15:26  Updated: 2009/1/23 15:26
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 Re: Will the Fiat 500 Be in Jeep Dealerships Next Year?
I have to say the Fiat 500 is a very cute little car and it gives the dealers something to sell as gas continues to climb back up. They won't be labeled as Jeeps though!

Will this be the intersection of "Just Empty Every Pocket" (Jeep) and "Fix It Again Tony" (FIAT)?

I owned two Fiat sedans in my younger years. They were fun to drive. I was once the subject of an 8 mile police chase on a road with lots of curves. It was a case of V8 police cruiser vs 1200 cc 4 door sedan. My better handling allowed me to escape. I pulled into my driveway as far back as possible and ran inside the house. He kept driving up and down my street for an hour looking for me.
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