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SalesThis is Not a Typo: Wrangler Sales are Up
Posted by mike on 2009/3/5 10:41:29 (2100) reads

Sales numbers for February were recently released and - get ready for it - the numbers actually so some improvement. Don't get me wrong, they're still in the toilet, but they just might be floating a little bit higher.

The big news is that Chrysler increased its U.S. market share by about 1.5% to 11%. The market share came mostly at the expense of GM.

The big news for the Jeep brand is that Wrangler sales are up a full 28% compared to February, 2008.

Full sales numbers after the jump...

      Jeep U.S. Sales Summary Thru February 2009
--------------------------------------------------
Month Sales Vol %
Model Curr Yr Pr Yr Change
----- ------- ----- ------
Compass 923 2,879 -68%
Patriot 2,161 5,195 -58%
Wrangler 9,088 7,088 28%
Liberty 4,066 7,350 -45%
Grand Cherokee 4,725 7,163 -34%
Commander 978 2,568 -62%
JEEP BRAND 21,941 32,243 -32%

Selling Days 24 25
------------ -- --



Sales CYTD Vol %
Model Curr Yr Pr Yr Change
----- ------- ----- ------
Compass 1,742 5,564 -69%
Patriot 4,275 9,684 -56%
Wrangler 15,450 13,225 17%
Liberty 7,409 15,681 -53%
Grand Cherokee 7,849 14,991 -48%
Commander 2,050 6,234 -67%
JEEP BRAND 38,775 65,379 -41%

Selling Days 50 50
------------ -- --

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Poster Thread
Oengus
Posted: 2009/3/30 22:16  Updated: 2009/3/30 22:16
Just popping in
Joined: 2009/3/30
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Posts: 1
 Re: This is Not a Typo: Wrangler Sales are Up
Well, some of that could be speculation of collectors?

Itís definitely not gas mileage with 15/19 MPG

It has much to do with price, down from 24K to 18K, yeah thatís a big discount!

They could use a CJ comeback, I wonder? A four cylinder rear drive version priced lower, much lower.
Fiat for sure must have a turbo diesel that would get 150hp? I wish for the Gladiator, but not the name though Iíd rather it be called a Scrambler than Gladiator, actually neither.

I want a pick up, rear drive and a 4 cylinder that gets over 20 in the city and close to 30 on the highway. And cost less than 15K a Ranger, Tacoma, Colorado/Canyon alternative.

I actually want rubber flooring and vinyl seats, it does not need an extended cab for me, I think base model best price, then top it off with best in class mileage. 4cyl and a five speed is fine.

GM has a universal platform in the works, can be front or rear drive, and comes in short and long versions.
Does any else know that? Thatís kind of really revolutionary isnít it?

I do not think that the guy with the top of the line is offended by a base model is he? The range is it intentionally always high end?

Broaden the range on the Icon, then introduce the Panda under it, just make it look like a jeep, maybe a two door? Thatís the thing they have to have a 4-6-8 cylinder options as well as low to high ranges, then the if things change the mix changes.

The leader has to have 4-6-8 in all configuration inline and transverse, then turbo and diesel as well.

Chrysler is smart to get with Fiat, they have all kinds of engines, they own Ferrari and Maserati !

As well as make off road vehicleÖhttp://www.daily4x4.iveco.com/

Poster Thread
morty49
Posted: 2009/3/11 1:01  Updated: 2009/3/11 1:01
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Joined: 2009/1/6
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Posts: 8
 Re: This is Not a Typo: Wrangler Sales are Up
As usual the consumer speaks louder and more accurately than the automaker brass are willing and able to listen.

So much of what would cure the American auto company ills is simple..."give the consumer what they want..and they will buy it"..DUH!

Chrysler needs to dump the non-competitive cars and stick to what works (some Jeeps come to mind)...especially in this time of meltdown.

Larry
http://www.4-the-love-of-jeeps.com

Poster Thread
skywater55
Posted: 2009/3/6 20:31  Updated: 2009/3/6 20:31
Just can't stay away
Joined: 2006/8/28
From:
Posts: 95
 Re: This is Not a Typo: Wrangler Sales are Up
MarkH i was thinking the same thing you posted when i read Wrangler sales were UP!

Poster Thread
MarkH
Posted: 2009/3/7 8:06  Updated: 2009/3/7 8:09
Home away from home
Joined: 2005/7/20
From: The Great White North
Posts: 494
 Re: This is Not a Typo: Wrangler Sales are Up
...now if the new JKs only came with a turret option like some of the early WWII Jeeps... or like this 106mm recoiless rifle on an M38A1. Then I'd feel safer.

Poster Thread
tmedlock
Posted: 2009/3/6 11:05  Updated: 2009/3/6 11:30
Just can't stay away
Joined: 2007/1/11
From: New Hampshire
Posts: 83
 Re: This is Not a Typo: Wrangler Sales are Up
I am one of the 9,088 that bought a wrangler in February. There were a number of factors involved in the decision:
1) There does not appear to be any chance that JEEP is going to put a v8 in the Wrangler within the next 10 years. So, there is no sense waiting any longer for one (basically this was the main factor in my decision ).
2) A 48 month loan, for the Wrangler, at 0.0 percent financing doesnít happen that often.
3) The dealer offered me $2,000 more for my 2003 Rubicon then my research led me to believe I would get.
4) The dealer incentives totaled to around $3,500 which is a far larger discount then I have ever been offered for a Wrangler .
5) If Chrysler were to go bankrupt, I really doubt the service would be much different then it is now (If the warranty turns out to be worthless, I guess I will just have to hope I donít need it. It has never seemed to be of much value in the past anyway.)
It has always been my experience that the day after I buy something, people tell me I could have gotten a better dealÖ I am sure someone, somewhere could beat the deal I got. I can live with that. But, I still think most people in the market for a new Wrangler will have a hard time finding a better time to buy then now.

Poster Thread
trevorj
Posted: 2009/3/6 14:42  Updated: 2009/3/6 14:42
Just can't stay away
Joined: 2006/6/30
From: Kelowna, BC
Posts: 124
 Re: This is Not a Typo: Wrangler Sales are Up
N'ah. That's a good deal.

But you know the difference between having a Chrysler warranty and not having a Chrysler warranty?

Nothing... either way, you're fixing it yourself.

Poster Thread
hal2814
Posted: 2009/3/6 9:37  Updated: 2009/3/6 9:37
Quite a regular
Joined: 2006/5/23
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Posts: 49
 Re: This is Not a Typo: Wrangler Sales are Up
Wranglers never ever ever have significant discounts. When I bought my Commander back in 07, the out the door price on it (as optioned out as a Sport gets) and on a stripped down JKL were the same. Last month Wranglers got real rebates and look what happened. Sales almost equaled the Liberty and GC COMBINED. I do wonder what's going to happen to Wrangler resale down the road. Right now you can buy a new 09 cheaper than one or two years used. That can't be the case for long. Some people who were counting on the Wrangler's legendary resale value are probably going to get burned.

Poster Thread
GoNsnow
Posted: 2009/3/6 9:24  Updated: 2009/3/6 9:24
Not too shy to talk
Joined: 2005/12/15
From: NE Qe USA
Posts: 31
 Re: This is Not a Typo: Wrangler Sales are Up
I will agree with trevorj, cancel the Dakota, and if the Gladiator is built, they will come.

The Liberty is a gem in the snow that is under-marketed.

The Patriot's fuel efficiency hasn't been touted to it's full potential either.

Build what's wanted, preference to orders.

Poster Thread
MarkH
Posted: 2009/3/5 12:03  Updated: 2009/3/5 12:03
Home away from home
Joined: 2005/7/20
From: The Great White North
Posts: 494
 Re: This is Not a Typo: Wrangler Sales are Up
Simple answer: SURVIVAL.
The Wrangler (and its direct ancestor CJs, etc.) are symbols of survivalism and an expression of being Spartan. We are in tough times. A Wrangler wrapped around you makes you feel very secure.

Everyone got their waterproof matches & bottled water stowed in their bunkers?

Don't forget to check those NBC resistant weatherseals around the doors!

Poster Thread
bkcurtis
Posted: 2009/3/5 15:10  Updated: 2009/3/5 15:10
Home away from home
Joined: 2005/10/8
From: NW Indiana, USA
Posts: 154
 Re: This is Not a Typo: Wrangler Sales are Up
I'm sure the O-Team has taken notice and is planning a strategy to thwart this positive trend in the gas guzzling, polution causing Wranglers.

Poster Thread
trevorj
Posted: 2009/3/5 18:24  Updated: 2009/3/5 18:24
Just can't stay away
Joined: 2006/6/30
From: Kelowna, BC
Posts: 124
 Re: This is Not a Typo: Wrangler Sales are Up
IT'S A SIGN!

Cancel the Dakota, build the damn Gladiator and watch THOSE sales go up too.

Poster Thread
hanser
Posted: 2009/3/7 18:59  Updated: 2009/3/7 19:01
Just popping in
Joined: 2006/6/16
From: North of Detroit
Posts: 14
 Re: This is Not a Typo: Wrangler Sales are Up
Wow, 40% of all Jeeps sold were Wranglers. Time to build more Wrangler-based models.

Poster Thread
grandtrunk32169
Posted: 2009/3/10 13:31  Updated: 2009/3/10 13:31
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Joined: 2005/1/5
From:
Posts: 1
 Re: This is Not a Typo: Wrangler Sales are Up
So THAT'S why the dealership won't budge on my "negotiations".... Heh...
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