 Forbes Magazine Comments on Wrangler's Surprising February Numbers |
A gain in Jeep Wrangler sales over last year--a surprising 28.2%, given Chrysler's collapse--is also due to the strength of the Jeep brand.
"Of all the vehicles individually within the Chrysler lineup, I think this is probably the vehicle that has the strongest brand identity," Schuster says. "The Wrangler is Jeep. That helps. I think on top of that, they had a very strong incentive program in February ... that kind of gave that vehicle a nice lift."
That's a pretty good summary. Check out the entire article for info on additional models that made modest sales gains in February.
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| Poster | Thread |
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| Renegade | Posted: 2009/4/1 17:30 Updated: 2009/4/1 17:30 |
Just can't stay away   Joined: 2005/8/11 From: Atlanta, GA Posts: 80 |
 Re: Forbes Magazine Comments on Wrangler's Surprisin...I've always felt that Jeeps should be built around the Wrangler.
People didn't want a Liberty (not really), they wanted a 4-door Wrangler. They don't want a Commander, they want a 7-seater Wrangler. They don't want a Patriot, they want a Wrangler that gets excellent gas mileage and is comfortable on city streets. It has the following that none of their other vehicles have. The GC kinda has a following but nothing like the Wrangler. The only one that came close was the XJ. At least in recent years. I say go with a Wrangler, a Gladiator, a 7-seater Rescue and a legitimate Willys (compact, high mpg) concept and they have a winning lineup. They just don't know a good thing when the have it... |
| Poster | Thread |
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| tmedlock | Posted: 2009/3/18 7:06 Updated: 2009/3/18 7:06 |
Just can't stay away Joined: 2007/1/11 From: New Hampshire Posts: 83 |
Re: Forbes Magazine Comments on Wrangler's Surprisin... Land Rover LR2 DOWN 55.5%.
FJ Cruiser DOWN 54.1% Ford Edge DOWN 55.2% Jeep Wrangler UP 28.2% I wonder what it all means?  |
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| xjgary | Posted: 2009/3/17 23:06 Updated: 2009/3/17 23:06 |
Just can't stay away Joined: 2005/7/25 From: Posts: 91 |
Re: Forbes Magazine Comments on Wrangler's Surprisin... Build it capable, and they will buy. This is what many of us have been saying for years.
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