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SalesVideo: New Jeep Commercial
Posted by mike on 2009/11/4 21:01:28 (1989) reads

I don't get it either.

Media Bistro agrees as does a columnist from the Chicago Sun-Times:

Even as the bar for acceptable advertising has dropped lower and lower in recent years, not much out there rises above the merely acceptable. But rarely have we come across a spot as bad as "Time," part of a new campaign with the tagline "I live. I ride. I am. Jeep."

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Poster Thread
UF92134
Posted: 2009/11/5 19:19  Updated: 2009/11/5 19:19
Just popping in
Joined: 2006/5/23
From: Los Angeles, CA
Posts: 4
 Re: Video: New Jeep Commercial
Media Bistro and the Chicago Sun-Times may not like this commercial, but I think it's a great commercial. It's a Jeep thing; I guess they don't understand....

Poster Thread
SDbaja
Posted: 2009/11/5 10:20  Updated: 2009/11/5 10:20
Just popping in
Joined: 2006/8/6
From:
Posts: 2
 Re: Video: New Jeep Commercial
I have to disagree. This ad makes you wonder..OK it's a jeep commercial so where the heck are the jeeps so that engages you and secondly it portrays one one the primary reasons we buy Jeeps..lifestyle. This is better than previous and they should continue this thread..promoting the lifestyle..getting away.

I don't think I would hit the well too many times with it though.

Poster Thread
jerryjeep
Posted: 2009/11/5 0:09  Updated: 2009/11/5 0:09
Quite a regular
Joined: 2006/8/28
From: Southeast, Michigan
Posts: 49
 Re: Video: New Jeep Commercial
That is the worst Jeep ad ever!! If that is what we can expect from the new Agency and Jeep Marketing, we are in trouble. What is with the "I ride" line anyway?? You ride a motorcycle or a lawn mower or a bicycle. You DRIVE a Jeep. The previous ad agency must be laughing at the new Jeep Management team. Makes you wonder if they know what they are doing. Over the years, Jeep has had some of the best automotive ads but "Time" is just lousy. A really poor decision to run a Jeep ad like this piece of crap.

Poster Thread
Glenn
Posted: 2009/11/5 10:13  Updated: 2009/11/5 10:13
Quite a regular
Joined: 2006/2/17
From: Chicago, IL
Posts: 45
 Re: Video: New Jeep Commercial
I totally agree - what does a boring office with a burping water cooler have to do with Jeeps? And yes, I don't "ride" my Jeep, I drive it.

Why not show families doing what we do - vacationing in the mountains in their Jeep - exploring new places - camping? That's the lifestyle!

...and don't forget working on the Jeep itself, because it's the most customizable, fixable vehicle I know of. The internet is full of possibilities for Jeep owners! Why not appeal to the do-it-yourself mechanic?

Here's an ad - show all the suckers waiting in line for their car to be serviced, then show the Jeep owner changing his OWN oil, then while they're still sitting around bored, the Jeep owner has fun rotating his tires with his son... then they go for a ride with the top down... "only in a Jeep".

Seriously, they should hire US, not the so-called experts!!!

I could use a job!!

Glenn
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