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SalesVideo: 2nd New Jeep Commercial
Posted by mike on 2009/11/8 21:38:00 (2584) reads

I'm still not sure about this new advertising campaign for the Jeep brand. The first commercial, titled "Clocks" is now joined by a second commercial under the new "I live. I ride. I am. Jeep" titled "Reality".

Let me know what you think of the new campaign in the comments section.

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trevorj
Posted: 2009/11/13 20:14  Updated: 2009/11/13 20:14
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Joined: 2006/6/30
From: Kelowna, BC
Posts: 124
 Re: Video: 2nd New Jeep Commercial
anybody else thinking of that Simpsons episode with the overnight cable-tv Mr. Plow ad? The ad that had NOTHING to do with plowing?

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GoNsnow
Posted: 2009/11/12 8:45  Updated: 2009/11/12 8:45
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Joined: 2005/12/15
From: NE Qe USA
Posts: 31
 Re: Video: 2nd New Jeep Commercial
They paid someone for this drivel? You would think they wouldn't throw their/our money out the window, but they are.

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AngryNJ
Posted: 2009/11/12 2:47  Updated: 2009/11/12 2:47
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Joined: 2006/4/25
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Posts: 59
 Re: Video: 2nd New Jeep Commercial
Wow. These commercials are AWFUL. Just do a commercial that shows a jeep doing something the competition can't off road. It's not that frigging hard.

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jerryjeep
Posted: 2009/11/9 17:27  Updated: 2009/11/9 17:27
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Joined: 2006/8/28
From: Southeast, Michigan
Posts: 49
 Re: Video: 2nd New Jeep Commercial
The 2nd Jeep ad is possibly worse than the first. The lead in on the commercial call out "Globalhue" as the creator of the ad, never heard of them. This is the most inane and inept attempt to relate to the JEEP product I have ever seen. As a Jeep Executive, we were always exposed to these ad campaigns before they hit the airways and believe me, we would have tried to prevent this type of ad campaign. What is the current Management thinking or are they just so out of touch with the product that they can't relate to this feeble attempt of a commercial? The ad agency should be termininated and the Marketing team that authorized this crap should be demoted. JEEP deserves better!

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kayadog
Posted: 2009/11/9 17:48  Updated: 2009/11/9 17:48
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Posts: 17
 Re: Video: 2nd New Jeep Commercial
I saw a similar print ad in the NY Times this weekend and I was embarassed for Jeep. Has anyone seen the recent Tacoma TV ads with people wheeling all generations of Toyota pick-ups? It made me want to but a Toyota.

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xjgary
Posted: 2009/11/12 2:20  Updated: 2009/11/12 2:20
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 Re: Video: 2nd New Jeep Commercial
"...I ride"? You don't ride a jeep. It's not a horse. It's not a motorcycle. You drive it. That's really very basic and it makes my skin crawl. My other pet peeve is showing any 4wd veicle driving where there is no trail. That just feeds into the frenzy of the Sierra Club types.

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01TJ
Posted: 2009/11/9 16:32  Updated: 2009/11/9 16:32
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 Re: Video: 2nd New Jeep Commercial
Did they get their advertising agent from 1st. grade? Really, how about showing your product instead of clocks, tv's and everything else that has NOTHING to do with Jeep? This is where our MILLIONS of tax dollars have gone.... swish... down the toilet!! Just like the Jeep name.

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Dubya
Posted: 2009/11/9 15:09  Updated: 2009/11/9 15:09
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Posts: 6
 Re: Video: 2nd New Jeep Commercial
I agree 100%. It's crap! There have been some awesome Jeep commercials over the years, but these are exhibits A and B of how not to do it.

Here's a classic WJ ad:

http://www.youtube.com/watch?v=XKC0emCF6A8

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HDCS
Posted: 2009/11/9 11:52  Updated: 2009/11/9 11:52
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Posts: 22
 Re: Video: 2nd New Jeep Commercial
Whomever Chrysler has retained for their current marketing campaigns needs to be sacked. The Ram ads are equally preposterous and inane.

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tmedlock
Posted: 2009/11/9 11:07  Updated: 2009/11/9 11:07
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From: New Hampshire
Posts: 83
 Re: Video: 2nd New Jeep Commercial
I think there is a good thing to say about the commercial, it's forgetable!

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jpsmith
Posted: 2009/11/9 8:29  Updated: 2009/11/9 8:29
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 Re: Video: 2nd New Jeep Commercial
This ad campaign in a word: Horrible. As a Jeep person, even a Jeep apologist, I feel I can't put any positive spin on this crap. It's smug. It's self-righteous. It's off-putting. It makes me want to disassociate myself from Jeep.

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Havock
Posted: 2009/12/4 12:18  Updated: 2009/12/4 12:18
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Posts: 4
 Re: Video: 2nd New Jeep Commercial
This ad campaign shows that the marketing does not understand Jeep people.

The "I" something ad campaign tries to catch a ride on the apple commercials.

While there are a great many jeepers that have iPods and iPhone, most would never identify with these commercials , and furthermore most consumers would never be sold on getting a jeep product from these commercials.
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