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MiscellaneousChrysler Launches All-New Jeep Merchandising Site
Posted by mike on 2010/2/2 7:00:46 (1740) reads

Chrysler recently launched all-new merchandising sites for their various product lines, including Jeep Gear. In their announcement of the online stores, Chrysler says:

For Jeep, the “I Live. I Ride. I Am. Jeep”, tagline now also applies to “I wear.” A sampling of what you can find at Jeep Gear includes trail headlamps, UV-filtering sunglasses, a Swiss Army rescue tool and tons of other must-haves for off-roaders. Performance fleece and water-resistant jackets and vests are there for the adventurers. And for their traveling pets, the site features collapsible bowls, matching leashes/collars and other accessories. Completing the site are a collection of military-inspired t-shirts, as well as a collection of go-anywhere t-shirts from American Apparel.

If you're into Jeep-branded wine stoppers or USB Flash Drives, then you should definitely check it out.

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Poster Thread
morty49
Posted: 2010/2/9 12:32  Updated: 2010/2/9 12:32
Just popping in
Joined: 2009/1/6
From:
Posts: 8
 Re: Chrysler Launches All-New Jeep Merchandising Site
The marketing folks at Chrysler/Jeep must still be asleep (maybe Fiat is to blame...who knows?). It is so simple to just listen to the consumer...especially when it comes to Jeeps...and then do what the customer wants.

Duh! It ain't rocket science.

Build a solid Wrangler with proven successful engines like the 4.0L and include a good diesel motor option...eliminate a lot of the bells and whistles to keep the cost down (again for the consumer)...and the buyers will come. How hard is that to figure out?

The T-shirts aren't going to bring the real Jeep lovers on board. Good affordable Jeeps will do that.

Larry Morton
http://www.4-the-love-of-jeeps.com

Poster Thread
jerryjeep
Posted: 2010/2/2 15:41  Updated: 2010/2/2 15:41
Quite a regular
Joined: 2006/8/28
From: Southeast, Michigan
Posts: 49
 Re: Chrysler Launches All-New Jeep Merchandising Site
Thanks to JEEP Marketing and we should all applaud their effort. However, if you want a better selection and lower prices (often for the same items) check out Allthings Jeep or spend a little time searching Ebay for Jeep Collectibles and Clothing.

Poster Thread
porter
Posted: 2010/2/2 15:14  Updated: 2010/2/2 15:14
Just popping in
Joined: 2009/5/6
From:
Posts: 17
 Re: Chrysler Launches All-New Jeep Merchandising Site
Thanks Jeep, but Id' rather have a decent engine in my JK than a t-shirt.

Poster Thread
hoghead00
Posted: 2010/2/2 8:24  Updated: 2010/2/2 8:26
Quite a regular
Joined: 2004/5/11
From:
Posts: 57
 Re: Chrysler Launches All-New Jeep Merchandising Site
The selection is pretty ho-hum. I thought they would have a little more variety. Allthingsjeep has a much wider selection of Jeep stuff.
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