Posted by mike on 2010/4/2 7:41:36 (1716) reads
(from a Chrysler press release)
Attention all problem-solving, thrill-seeking, adventure-hunting, supers-sleuths: The Jeep® brand is offering three all-new 2010 Jeep Wrangler Islander vehicles as grand prizes in the next phase of its unique, innovative consumer contest launched on popular social media sites.
Jeep announced today the start of the national "Jeep Wrangler Islander Tiki Hunt" contest. Consumers may learn details by visiting JeepTikiHunt.com, or by following the Jeep Twitter (www.twitter.com/jeep) and visiting the Jeep Facebook page (www.facebook.com/jeep), where they will find clues about Jeep Tiki locations.
"Jeep has a special relationship with its community of loyal, engaging customers, so we have created a very different kind of contest to interact with them, while building significant buzz for our brand and vehicles," said Mike Manley, President and CEO - Jeep Brand, Chrysler Group LLC. "The initial phase of the contest - the 'Jeep Tweet-to-Win' contest, noticeably increased traffic to Jeep.com and our social media sites. Traffic to our Twitter site alone increased well over 100 percent.
"By placing three Jeep Tikis throughout the country, this buzz and on-line traffic will continue to rise, as we create a genuinely fun opportunity for consumers to win an all-new Jeep Wrangler Islander - a limited edition version of the iconic Jeep Wrangler."
Jeep will hide three individual Jeep Tikis - Jeep Steel, Jeep Wave and Jeep Trail - in three locations within the United States. Clues will be released on JeepTikiHunt.com hinting at the specific locations of the three hidden Jeep Tikis; clues will also be posted to the Jeep Facebook page and the Jeep Twitter handle. Each Jeep Tiki will be equipped with a GPS tracking device and will be associated with a unique telephone number that will be affixed directly to the Jeep Tiki. The first contestant to physically locate and retrieve each Jeep Tiki, and dial the unique telephone number affixed to it, will win an all-new 2010 Jeep Wrangler Islander.
The Jeep Wrangler Islander Tiki Hunt is the second phase of a consumer contest in conjunction with the Jeep brand's launch of the 2010 Jeep Wrangler Islander. Previously, the brand hosted the "Jeep Tweet-to-Win" contest on the brand's Twitter page, where five lucky winners were awarded with trips to the 2010 New York International Auto Show to compete to win an all-new 2010 Jeep Wrangler Islander.
This morning, at Camp Jeep, the large interactive, outdoor Jeep display at the New York International Auto Show, all five contestants dug in a giant sandbox, built specifically for the New York show, to find the golden Jeep Tiki. Joel Lounds, from Bonita Springs, Florida was the first person to find it, winning an all-new 2010 Jeep Wrangler Islander.
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