Posted by mike on 2010/5/12 14:08:06 (1014) reads
According to freep.com, the all-new 2011 Jeep Grand Cherokee production got underway this week.
Eleven months after exiting bankruptcy, Jeepís marketing maestros have something to tout, but CEO Sergio Marchionne has minimized the hype with a strategy to show no car before its time.
By contrast, at the 1992 Detroit auto show, Chrysler crashed the original Grand Cherokee through a glass wall months before it went on sale.
Just like that first Grand Cherokee, the redesigned version of the iconic SUV ó due in dealerships in July ó must break through a new set of barriers.
The last hint at what the new Grand Cherokee might look like was the New York auto show in April 2009, and itís unclear how much Chryslerís new Italian management from Fiat might have changed the SUV.
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