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MiscellaneousJeep Head Interested in Pickup Truck Market
Posted by mike on 2010/6/24 20:22:17 (1826) reads

Thanks to Jim from Colorado for giving me a heads-up on this article from regarding a quote from Jeep top-dog Mike Manley:

Thats a segment that Im very curious about, Manley said. I know its had a rough time here in the U.S., but globally it still seems to be an important sector.

As CEO, Manley has profit and loss responsibility for Jeeps global portfolio, so hes driven to make sure everything Jeep does can make money. As a result, he said he s looking for every opportunity to expand the brand, as well as make sure it stays true to Jeep's heritage. But could that mean a pickup?

I know theres a lot of elasticity in the Jeep brand globally, so were not limiting our search for new-vehicle opportunities or new markets, Manley said.

Interestingly, when discussing the future of Jeep, Manley was quick to go back to some recent pickup truck concept vehicles, but without calling any of them by name. Theyve kept coming in a steady cadence during the past decade.

Mr. Manley made the comments during a 2011 Grand Cherokee media event last week.

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Poster Thread
Posted: 2010/7/13 6:58  Updated: 2010/7/13 6:58
Quite a regular
Joined: 2006/8/28
From: Southeast, Michigan
Posts: 49
 Re: Jeep Head Interested in Pickup Truck Market
If Mike Manley and his guys are ready to do a Jeep Sport-truck, then they need to get busy and stop talking and teasing. the fact is that a lot of the engineeting work is already done and that the Toledo Facility should be capable of handling a wrangler based pick up variant of the JK. Capacity could be a problem but would seem manageable at recent sales volumes of 2dr and 4dr JK. This would be an ideal model to build as an "enthusiast special" with limited options and NO gingerbread to test the waters in the marketplace. A limited run of 2500 vehicles, base X trim with Rubicon Suspension, half hardtop with no power options would keep it simple and yet give the customers a chance to "vote" with their money. My guess is that if it were reasonably priced they would sell out the 2500 units to the dealers in two days!!

Poster Thread
Posted: 2010/6/30 4:29  Updated: 2010/6/30 4:29
Home away from home
Joined: 2002/3/22
Posts: 247
 Re: Jeep Head Interested in Pickup Truck Market
I hate to say it, but if you base the building of a JK Scrambler purely on past history, a 2 door LWB wont sell well enough to justify it"s creation...20,000 (?) CJ-6's over a 20 year production run, 60,000 CJ-8's over a 6 year production run...I agree that if they offered the option, a 2 door LWB would PROBABLY sell like hotcakes (JK owners are PAYING Burnsville Offroad to convert their 4 doors into Scramblers) But if you look at past sales, the Jeep engineers seem to know EXACTLY what they are doing....

Poster Thread
Posted: 2010/6/30 2:13  Updated: 2010/6/30 2:13
Just can't stay away
Joined: 2006/6/30
From: Kelowna, BC
Posts: 124
 Re: Jeep Head Interested in Pickup Truck Market
For years, Chrysler has been bragging about their flexible manufacturing system that allows them to produce the Caliber/Compass/Patriot off the same line consecutively, as well as the Liberty/Nitro and for years we've been screaming for a Jeep pickup. Why on Earth they can't produce it or at least a 2 door long wheelbase version of the JK off the same line is beyond me. Point of fact, they CAN do it, for some reason they won't do it. Internal politics, I suspect. Maybe they just don't want to be seen producing more trucks at a time when trucks and SUVs are the scape-goat for all the world's problems.

Poster Thread
Posted: 2010/6/28 19:57  Updated: 2010/6/28 19:57
Home away from home
Joined: 2002/3/22
Posts: 247
 Re: Jeep Head Interested in Pickup Truck Market
With the Dakota on the way out, a JT/Scrambler type vehicle off the JK platform would make the most sense, as the Gladiator concept was based on the Dakota Chassis. Plus, Gladiator was really intended to introduce the JK styling, but JT was a working concept.

More importantly, midsize pickups are dissappearing from automakers lineups in general, because they cost as much or more than fullsize PU's, get the same or worse mileage as fullsize PU's, the topline midsize PU's dont have any better carrying capacity than a base fullsize PU, and given all of those factors it is just more profitable for an automaker to build more base and mid-line fullsize PU's than to carry another entire line of midsize PU's

What does all that mean, that any Pickup potentially produced by Jeep will qualify as a compact pickup, which means the JT, not the Gladiator.

If anything, Jeep should re-badge a base RAM as the J-10 and redo that ugly nose on that thing!!!

Poster Thread
Posted: 2010/6/26 1:09  Updated: 2010/6/26 1:09
Just can't stay away
Joined: 2005/8/11
From: Atlanta, GA
Posts: 80
 Re: Jeep Head Interested in Pickup Truck Market
I have to say, I've always felt like if the original Gladiator was more of a full-size (it certainly wasn't a compact) then a new Gladiator should be more full-size.

I liked the Rescue concept and thought that the Commander should have been more like it. I like a full-size Jeep with the design cues influence by the Wrangler look. They could have a Scrambler-like offshoot of the Wrangler for little cost and then build a full-size Gladiator. Design-wise, it would be a cross between those two concepts. Compact pickups are cool but there's nothing wrong with a full-size pickup either. Different engines, different capacity, etc etc.

I don't know where their tipping point is between profitable and unprofitable vehicles, but I swear I see more F150s and Dodge Rams here in GA. And every other part of the country I've been to and I travel a lot. I can't imagine that a well-done Jeep truck wouldn't sell at least as well as a Patriot.

A Scrambler-sort of vehicle would cost them much at all. I bet they'd sell better than the 2-door JK.

Poster Thread
Posted: 2010/6/25 9:30  Updated: 2010/6/25 9:30
Just popping in
Joined: 2008/7/5
Posts: 7
 Re: Jeep Head Interested in Pickup Truck Market
Just cuz he made the comments during a GC media event, doesn't mean the pickup is going to be a GC based pickup. More than likely, in my opinion, it would be a JK based Brute/JT type pickup. He even mentioned the recent concepts. Was the JT actually an official concept? I know the Gladiator was, but I don't recall, how big was it, thinkin bigger than being based on JK. I still would like to see a JK based pickup with the revised Scrambler name, and the Rescue. I think Jeep could get away with two lines of vehicles. A down to earth tough (lack of another word) or more off road worth line that includes all the JK derived vehicles (Wrangler, Unlimited, Scrambler) and Rescue. And a second more upscale line that includes the Liberty and GC, but make these more distant from each other. Still both under the Jeep name, but two different brands basically. Although I'm not sure where that Patriot replacement / Fiat Panda sibling vehicle would fit in. Heck, I wouldn't mind seeing RAM being folded into Jeep. Even though I love the RAM name, they could make that the Jeep Gladiator. Of course Jeep Ram doesn't sound all that bad. Ahh, I've got so many ideas but I would go on forever and this post is long enough, and I apologize.

Poster Thread
Posted: 2010/6/24 23:10  Updated: 2010/6/24 23:10
Just can't stay away
Joined: 2006/8/25
Posts: 109
 Re: Jeep Head Interested in Pickup Truck Market
Great, so they will be making a pickup for export only and leave the US with the watered down, rebranded Mercedes mall crusiers currently available! This guy has NO IDEA what Jeep heritage is!!!
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