Posted by tdrouill on 2011/1/12 17:56:00 (1219) reads
Bloomberg is reporting that the Compass will lead the way for the Jeep-brand's worldwide expansion.
The SUV, updated to resemble the larger and higher-priced Jeep Grand Cherokee, should appeal to non-U.S. drivers who prefer smaller vehicles, said Mike Manley, head of the Jeep brand and Chryslerís international organization. The new Compass will make its auto-show debut in Detroit on Jan. 10.
Chrysler has said it wants to more than double its sales in Europe and South America to almost 200,000 this year, in part by taking advantage of Fiatís distribution network. Jeep accounts for half of Chryslerís deliveries outside of North America and sold 13,050 Compasses in those markets last year, a 26 percent gain from 2009, said Todd Goyer, a Chrysler spokesman.
The Compass ďwill really fuel growth for us in the international markets, coming in underneath, hopefully, an equally strong reception for the Grand Cherokee,Ē Manley said in an interview late last year.
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