From a Chrysler press release

The new 2011 Jeep® Compass is an evolution of a legendary bloodline. It was born, heart and soul, from the core Jeep brand values of freedom, adventure, 4X4 capability and iconic beauty.

Even with such a deep-rooted family tree, the Jeep Compass has emerged as a bold spirit capable of carving out its own destiny and taking on a personality that is youthful, free and embodies a brave American spirit. It is that confidence, independence and freedom that are captured in the new advertising campaign called, "Bloodline." The new advertising campaign makes its debut this evening on local and national broadcast channels across the country.

"The new 2011 Jeep Compass boasts stunning new styling, with cues coming directly from the brand's premium icon – the Jeep Grand Cherokee," said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. "Because Compass and Grand Cherokee share this premium design – while offering legendary Jeep capability – our new 'Bloodline' campaign makes perfect sense, and allows us to demonstrate that Compass is a progressive, fun-to-drive vehicle targeted to consumers that share the passion of the Jeep brand."

"Bloodline" showcases the Jeep Compass as it masters both urban and off-road adventures – staying true to the brand's legendary heritage. The campaign also features the illustrious bloodlines of father-daughter athletes, Muhammad and Laila Ali and father-son actors, James and Scott Caan, all of whom have ascended to greatness in their own right.