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WranglerChrysler's Big Jeep Announcement in New York? Stickers!
Posted by mike on 2011/4/20 19:19:00 (1643) reads

I was actually going to pass on this story out of the New York Auto Show until one of our readers (blame him), asked me to post it just so he can be amused by the comments. So, for you Lance, here goes...

(from a Chrysler press release)



Building on the success of three special-edition Wrangler vehicles produced last year, the Jeep® brand is introducing its latest Wrangler model: the new 2011 Jeep Wrangler Mojave.

Paying tribute to the well-known and rugged western desert Mojave Trail, Jeep Wrangler Mojave features a unique desert theme inside and out, and an aggressive wheel and tire package to tackle the toughest terrain.

“The Mojave Trail is known for expeditions, exploration and a rugged environment that features elevation, sand, canyons, a river crossing and hill climbs – the perfect landscape for the Jeep Wrangler,” said Mike Manley, President and CEO — Jeep Brand, Chrysler Group LLC. “By creating the Jeep Wrangler Mojave, we are able to deliver another specialized vehicle that Jeep enthusiasts will love, while drawing new customers into Jeep showrooms.”

Spanning 138 miles, the Mojave Trail begins near Laughlin, Nev., and travels to Afton Canyon near Barstow, Calif.

Available in Wrangler and Wrangler Unlimited models, the 2011 Wrangler Mojave arrives in Jeep showrooms in June.

Based on the Wrangler Sport model, the Mojave’s unique desert theme conveys off-road Wrangler fun. Exterior features include a body-color hardtop and fender flares, “Mojave” and lizard decals on the hood and rear, and the Sahara model’s side steps. Jeep Wrangler Mojave also offers an aggressive Wrangler Rubicon tire and wheel package, with mineral gray 17-inch wheels shod with 32-inch tires. Finishing touches on the exterior include a black fuel filler door and taillamp guards.

Inside, Wrangler Mojave’s seats are dark saddle leather with a lizard logo embossed on the front seats. Unique driftwood surrounds the vents, front-passenger grab handle, steering-wheel spokes and door-handle inserts. Mopar® tread pattern slush mats and overhead grab handles complete the Mojave package.

The new 2011 Jeep Wrangler Mojave is available in Sahara Tan, Bright White and Black.

The Jeep Wrangler Mojave option is available at a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $29,195, excluding $750 destination.

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Poster Thread
tdrouill
Posted: 2011/4/28 12:50  Updated: 2011/4/28 12:50
Just popping in
Joined: 2010/12/6
From:
Posts: 3
 Re: Chrysler's Big Jeep Announcement in New York? St...
Jeep's website describes the seats as "Dark Saddle McKinley Vinyl with Lizard embossed logo on Front Seat." They are not leather.

http://www.jeep.com/en/mojave/

Poster Thread
Josephus
Posted: 2011/4/26 11:02  Updated: 2011/4/26 11:02
Home away from home
Joined: 2005/7/18
From: Pennsylvania
Posts: 265
 Fiat fails to understand true Jeep customers
Cosmetics? I can get those at the Avon counter...

It has become apparent that Fiat-controlled Jeep designers know even less than the Mercedes-controlled Jeep designers about what makes a Jeep.
First the Islander and Mountain editions, followed by Black-Ops, and now the Mohave editions are all cosmetic changes only. To continue offering superficial updates only is in fact insulting to loyal Jeep customers.

It is understandable that getting a diesel SUV approved in the US is beyond the capabilities of Fiat and Chrysler.
To continue offering only 1 engine in the Wrangler after 5 years is shameful.
I am truely surprised Manley has failed to deliver a production version of what he gets to enjoy daily, a Hemi'fied Wrangler. I guess he just wants to keep the good toys to himself.

At least we can look back at the Daimler-Mercedes regime and thank them for real hardware upgrades that formed the backbone of the Rubicon package, and the understanding that real Jeep owners needed more space for their growing families in the Unlimiteds.

At least Daimler-Mercedes tried the diesel markets with the CRD Liberty and Grand Cherokees.

So far all I see from Fiat is skin-deep.

Poster Thread
trevorj
Posted: 2011/4/23 23:54  Updated: 2011/4/23 23:54
Just can't stay away
Joined: 2006/6/30
From: Kelowna, BC
Posts: 124
 Re: Chrysler's Big Jeep Announcement in New York? St...
So... we're all on board that this guy is a moron now, right?

Poster Thread
morty49
Posted: 2011/4/23 0:49  Updated: 2011/4/23 0:49
Just popping in
Joined: 2009/1/6
From:
Posts: 8
 Re: Chrysler's Big Jeep Announcement in New York? St...
Okay...enough with the lizards already!

Who are the Jeep designers marketing to? 12 yr. olds? Is this some kind of Middle School biology project?

Put a torquey diesel in it and I won't care if they put on rattlesnake, cactus and millipede stickers.

Larry
http://www.4-the-love-of-jeeps.com

Poster Thread
porter
Posted: 2011/4/22 9:28  Updated: 2011/4/22 9:28
Just popping in
Joined: 2009/5/6
From:
Posts: 17
 Re: Chrysler's Big Jeep Announcement in New York? St...
If it comes with a hemi, they can put all the lizard stickers on it they want.

Poster Thread
01TJ
Posted: 2011/4/21 16:04  Updated: 2011/4/21 16:04
Just can't stay away
Joined: 2006/8/25
From:
Posts: 109
 Re: Chrysler's Big Jeep Announcement in New York? St...
I'll bet it would take those "jiffy Jeep" guys more than 2 minutes to peel those rediculous stickers off!

Poster Thread
hoghead00
Posted: 2011/4/21 7:55  Updated: 2011/4/21 7:55
Quite a regular
Joined: 2004/5/11
From:
Posts: 57
 Re: Chrysler's Big Jeep Announcement in New York? St...
Seriously, was the giant lizard graphic on the hood absolutely necessary? I do like the mineral gray wheels though.

Poster Thread
MarkH
Posted: 2011/4/21 5:59  Updated: 2011/4/21 5:59
Home away from home
Joined: 2005/7/20
From: The Great White North
Posts: 494
 Re: Chrysler's Big Jeep Announcement in New York? St...
Love the dark wheels, to hide the dirt. Hate the lizards. Color-matched top, with black fenders? Kind of a Sahara-bastard-child-hybrid-sticker package. Yawn! Can U get the new package, with a sticker delete option?!

I'd like to see the black wheels as a standard option! The 'silver sparkle" is getting a little long in the tooth!!

Poster Thread
xjgary
Posted: 2011/4/21 1:12  Updated: 2011/4/21 1:12
Just can't stay away
Joined: 2005/7/25
From:
Posts: 91
 Re: Chrysler's Big Jeep Announcement in New York? St...
Black??? WTF?
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