 Jeep: Chrysler's Strongest Brand? |
Autoweek has an interesting article where the author, Greg Migliore, postulates that the Jeep brand is Chrsyler's strongest. He backs it up with a number of arguments, including the fact that Jeep CEO Mike Manley agrees.
But frontman Mike Manley is quick to correct: Jeep is “the strongest brand,” he says with emphasis but no arrogance.
That's probably true. Other brands move more metal, but Jeep is perhaps the single most iconic in the stable of Detroit's No. 3 automaker. It has looks, it has identity and it has a loyal base. With outdoor enthusiasm occasionally wrapped in all-American marketing, Jeep is undeniably in a position of strength in 2011.
The article is a good read, and includes a tidbit or two about potential future directions for the brand.
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| trevorj | Posted: 2011/4/26 13:53 Updated: 2011/4/26 13:53 |
Just can't stay away   Joined: 2006/6/30 From: Kelowna, BC Posts: 124 |
 Re: Jeep: Chrysler's Strongest Brand?it won't be if he keeps putting stickers on everything and calling it big reveal.
Should point out that Jeep also outlived its own bastard-child spawn - Hummer. In this one case, it's a happy day to outlive your kid lol |
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| MarkH | Posted: 2011/4/26 5:44 Updated: 2011/4/26 5:48 |
Home away from home  Joined: 2005/7/20 From: The Great White North Posts: 494 |
Re: Jeep: Chrysler's Strongest Brand?Mike Manley is quick to correct: Jeep is “the strongest brand,” DUH. Always has been! Ask Willys, Kaiser, AMC/Renault, Plymouth... whoops, you can't! They're long gone from the US market... and big- (OK, step-) brother Jeep is still in high demand... 70 YEARS, BABY!!  |
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| jeep88yj | Posted: 2011/4/25 22:42 Updated: 2011/4/25 22:42 |
Just popping in  Joined: 2007/3/4 From: Posts: 1 |
Re: Jeep: Chrysler's Strongest Brand? chrysler's strongest band jeep is one of the most recognized brands of all time r
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