Posted by mike on 2011/6/13 8:23:59 (807) reads
Jeep presents the Call of Duty Black Ops Wrangler, which is named for the popular video game, as the ultimate version of the Wrangler. It comes with an off-road suspension capable of traversing terrain that would send most SUVs and crossovers looking for alternate routes.
But it also comes with a lot of decals promoting its combat-ready theme. On the flanks is an emblem of a skull wearing a special forces-style beret. I think it’s a bit too much. The Wrangler doesn’t need to tie itself to a video game in order to have street cred. Besides, most of the people I surveyed said the stickers were corny.
It’s also a bit too much money. The Wrangler has always represented a lot of “cool” for the money, but my Black Ops test truck has a sticker price of $37,175.
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Posted: 2011/6/13 14:33 Updated: 2011/6/13 14:33
Quite a regular
From: Chicago, IL
Re: Wall Street Journal Blogger Not Impressed with Black ...
$37, 175!! That's an expensive sticker package.... On top of that, they should be getting lots of advertising $$ from the company that makes the "Black Ops" game.
Or do they actually have to PAY the company to use the "Black Ops" name?? I wouldn't doubt it... That you would have to buck up in order to become a rolling billboard for a video game company.
Why can't they just give us what we ASK for?? We didn't ask for sticker packages!!
While Jeep marketing "experts" pore over demographic data, the actual Jeep enthusiasts - those of us who actually want to buy their products - roll our eyes in bewilderment.
We want innovation, simplicity, durability, and a reasonable degree of economy in our Jeeps. We don't need expensive stickers and Lenny Kravitz!!!