Jeep brand is currently running a contest where they're asking people name their "production-intent, concept vehicle". From Motor Authority:
The suggested names will eventually be cut down to just three, and the public will vote on the ultimate package name. If yours is selected, you’ll be given a chance to win a Jeep Grand Cherokee of your own.
As for the nameless, production-ready package, it’s a ride that the late Johnny Cash could embrace. Based on the Laredo X trim level, the new version sports a black grille surround, with a platinum chrome mesh grille. Headlamp bezels are blacked out, as is the liftgate light bar.
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