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LibertyLiberty Renewed Through 2003, Toledo Reaps Benefits From Liberty Plant
Posted by mike on 2001/2/26 0:00:00 (712) reads



Even though not a single production Liberty has left the building, DamilerChrysler has renewed the all-new 2002 Jeep Liberty through the year 2003. DC recently announced a massive $269 million loss for the last three months of 2000, but apprently has enough confidence in the new Liberty to give it the seal of approval for at least 2 model years. Here's a link to the full story on the recent DC woes.

While the Liberty's manufacturer is trying to return to profitability, the city that assembles the Liberty is reveling in its new assembly plant. Toledo, Ohio, home to the assembly plants for the Wrangler and Cherokee (for now) as well, has depended on the Jeep plants for economic stabilty for years. The Toledo Blade recently published an article outlining the effects the Jeep plants have had on its community. Here's a snippet:

After a half-dozen years of planning, negotiating, building, and testing, DaimlerChrysler’s new $1 billion Toledo North Assembly Plant is nearly ready to make the Jeep Liberty this spring and have the model in showrooms by summer.

"We’re in the final throes of delivering this baby," plant manager Edward Mercer said.

The Liberty and its highly automated home that eventually will employ 2,000 workers symbolize a rebirth for Toledo, where the Jeep brand was born six decades ago. The compact sport-utility vehicle will replace the locally built Cherokee in Jeep’s 2002 lineup, and much of the aging Jeep Parkway factory will be retired along with the long-lived SUV.

Many had hoped to get at least another year out of the Cherokee, the passing of which will eliminate an estimated 800 jobs and could lead to layoffs. News that the Wrangler will be built on one instead of two shifts and have a quarter of its overall production cut in August is another blow affecting 200 or so more jobs.

But as DaimlerChrysler pares its North and South American operations amid an industry slowdown, union and economic-development officials are grateful Toledo has a new plant.

"We have the most modern plant, and it’s going to be cost efficient," said Eileen Granata, vice president of Toledo’s Regional Growth Partnership. "The [industry] downturn, if nothing else, should really emphasize how important the project has really been for this community."

Local and state economic-development officials hatched a $280 million incentive package nearly four years ago in return for a $1.2 billion investment from the former Chrysler Corp. Wranglers will continue to be made at the Toledo Jeep Assembly factories at Stickney Avenue and at Jeep Parkway. Toledo Jeep employs approximately 5,000.

...snip...

DaimlerChrysler and United Auto Workers Local 12 have high hopes for the Liberty, which is curvier than the Cherokee but maintains the classic Jeep grille between round headlights.

The new Jeep plant can make 200,000 Libertys annually on two shifts, but another shift and more Toledo Jeep workers could be added if sales take off. Or, as one of DaimlerChrysler’s U.S. unit’s most flexible plants, Toledo North could produce a second vehicle.

Adding a third vehicle to Liberty and Wrangler production - one job-securing scenario union officials hope for - would crown Toledo’s manufacturing rebirth.

For the entire article, click here.

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Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Rich
My reaction to all of the Jeep reveiws good and bad.Is that they at Daimler Chrysler are going to do what ever they want. There is alot of heritage in the Toledo jeep plant. My sister in law just bought a 2001 Cherokee 2wd. Loves it alot its her first new vehicle. I think that it would help alot of people if we just come to understand that the car makers are on trend to develop trendey desings that are not always going to be taken well by everyone. Hey lets face it I have owned three jeeps .I love every one of these, and each is different its own way I currently own a 1996 Jeep Grand cherokee Ilove alot. My wife wants for the next sport utility a Dodge durango but I cannot give my Jeep up, or its name the name realy means alot.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: CrazyJeep
Its nice to see that the Liberty is getting a "little" credit. Hooray to DC, Toledo, and all the Jeep enthusiasts worldwide. Though the Liberty may be different, its still a JEEP!

We are all involved in keeping the Jeep tradition alive!

Long live Jeep!!

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: MalcomXJ
For as much as I've bad-mouthed Jeep over perceived changes in design philosophy, I have a deep affection for the brand and the people who have created it. Die-hard (and hard-headed) opinions aside, I think the Liberty will do very well in the marketplace. For all of the troubles that have fallen Chrysler since the merger, Jeep remains a jewel.


Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Griff
The way I go on I need a hard liquor IV. Forget just one cold one.

LONG LIVE THE SOLID AXLE!!!!

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Bob
Griff, my man, you're going to give yourself an
ulcer, the way you carry on.

Might I suggest you settle down and relax with a
"cold one" and try to enjoy the ride. :)

It's going to be interesting, to say the leas

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Griff
I bad mouth the KJ like no other, and I will continue to most likely, but I have the utmost respect for everyone in Toledo no matter what they build and how little of a Jeep it actually is. I really hope for their sake that the KJ does decent, but I will never agree with the direction or design. Some one needs to tell Jeep that it wouldn't be in its best interest to send the TJ to grand ole Mexico, both in quality aspects and for the loss of jobs I'm sure it would cause.

As for cutting the Wrangler production shifts, whats with that. I see they are setting it up for failure just like they set the XJ up for failure when they got rid of all the rebates that they had had since 97 and suprise suprise the sales went down. So now they are cutting production of the TJ if i am reading right. I'm sure they're setting it up to be replaced by a vehicle that will need equal if not more shifts than even the blessed KJ and have IFS. Oh well I applaud DC for thier stupidity and keeping up with the trendy SUV market. I can't wait for them to come out with the tall-wagon, AWD Jeep Varsity, its coming, no need for rumors its the most obvious and immediately profitable path for Jeep to persue. They don't give a flying flip about hertiage anymore, if it has round lights and the ever coveted lawsuit worthy 7 slot grill its a Jeep. I cringe at the thought

LONG LIVE WHAT JEEP WAS MAKING 20 YEARS AGO!!!

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: XJKEN
I hope that the Liberty is a great success, it has been getting good reviews
from the automotive press. Most of the new Chrysler models have been getting
good reviews. I just read an article on the new Sebring convertible in the new
issue of Motor Trend that was very encouraging. The problem is not ,now nor
has it ever been the products. I really wonder if the American car buying
public is turning away from Chrysler due to the fact that the Germans have
taken over, and have literally been laughing in our faces (it was never a merger
of equals ! you stupid Americans). I think it has taken an extraordinary amount
of incompetence to take the most profitable car company in the world to the
point where it is losing a billion dollars a quarter, in a little over two years.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: TOM
here is my comment WE ALL HOPE HERE IN TOLEDO THAT THE JEEP LIBERTY WILL DO GREAT AN WE BELIEVE IT WILL CARRY THE JEEP NAME WELL.WE ARE ALL WORRIED ABOUT OUR JOBS HERE IN TOLEDO WE HOPE DAMLERCHRYSLER KEEPS THERE PROMISE OF 4,900 JOBS THE PEOPLE AT JEEP HAVE WORKED HARD HERE IN TOLEDO, JEEP DID NOT GET THAT NAME FOR NOTHING IT CAME FROM THE PEOPLE HERE IN TOLEDO. BIG LAYOFFS WOULD EFFECT OUR COMMUNITY IN A BIG WAY. I BELIEVE EVERYONE HAS DONE THERE HOMEWORK ON THE JEEP LIBERTY
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