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WranglerJeep® Announces Pricing for New Wrangler Rubicon
Posted by mike on 2002/7/23 0:00:00 (1169) reads

DaimlerChrysler has announced the pricing for the latest addition to the Jeep family - the new extreme rock crawler model Jeep Rubicon.

Wrangler RubiconThe Rubicon name isn't just for a Class 10 off-road trail anymore – it's also what the Jeep® brand is calling their ultimate off-road rig. With production beginning next month, the Jeep Wrangler Rubicon model features Tru-Lok® locking front and rear differentials, front and rear Dana 44 axles and a Rock-Trac® 4:1 low range transfer case - all starting at $24,995, which includes destination. While its beefy off-road tires and diamond plate sill protectors hint at the tremendous capability of the 2003 Jeep Wrangler Rubicon, it's the underpinnings that make it worthy of wearing the Rubicon name.

"The Jeep brand invented the 4x4 category more than six decades ago, and today the Jeep brand announces an incredible price for what will be the most capable Jeep on the planet," said Jeff Bell, Vice President, Jeep Marketing. "In fact, we have already received more than 3300 orders before any pricing was announced – a testament to the strong enthusiast following the brand has always had."

The Jeep brand is the only original equipment manufacturer offering this combination of traction, maneuverability and versatility. Jeep Wrangler Rubicon's trail proven traction is a result of the front and rear locking axles, 4:1 transfer case and 31-inch tall MT/R tires. Compact, nimble handling and a tight turning circle help Jeep Wrangler Rubicon maneuver through the toughest of trails. Jeep Wrangler is the only true 4x4 convertible with removable doors, fold down windshield and hose-out interior for the ultimate in versatility.

Jeep Wrangler Rubicon is covered by DaimlerChrysler's industry-leading seven year/70,000-mile limited powertrain warranty. The warranty, which is fully transferable to subsequent owners at no extra cost, covers components including engines, transmissions/transaxles, transfercases and axles.

The Rubicon model is a limited production vehicle with 8,000 units planned for the 2003 model year.

The Jeep Wrangler Rubicon model will be sold only in the U.S., Canada and Mexico. Sold in 100 countries around the world, Jeep Wrangler is available in right- and left-hand drive versions. All Jeep Wranglers are built at DaimlerChrysler's Toledo (Ohio) Stickney Avenue assembly.

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Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Steve
here is my comment

T.J. where did you order yours? Sounds like a deal! If you could e-mail me the dealers name I'd appreciate it (steve0600@aol.com).

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Eric
$25,000 beans isn't bad..... what options will there be to choose? Probably looking at near $30,000 with all the bells and whistles. if anyone knows what options will be available please post a comment.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Glenn
here is my comment
Should be a great vehicle, but you will pay dearly to the greedy dealers to get one. someone mentioned them going to the V6 to get better mileage... I have a friend with a Liberty that doesn't get as good MPG as my Cherokee with the straight six.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Stephen
DC is taking advantate of their acquision of
Jeep as a money resource for their bottom
line. Limit Rubicon sales and encourage
price gouging to boost the local Dealer
position while disrespecting their customer.
Next, DC will continue to rape the JEEP
division by removing the I-6 torque proven
engine most suitable for a 4X4. Going to the
Chrysler V6 broadens their profit on one
engine manufacturing facility, ignoring that GM
has logically developed a high horsepower I6
with the essential low-RPM torque for GM 4X4
vehicles. ????????

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: BeeP
I'll second the previous post regarding the
wisdom (idiocy?) of a production limited to
8,000, if that's true. Could just be some hype
to drive demand. I would love to buy this Jeep,
but I won't fight with a bunch of crazies to pay
LIST for a high-demand, limited-availability
vehicle. If the pattern mimics what happened
with the PT cruiser as I'd expect, the Rubicon
will be plentiful in 2004. I can wait. My lifted
1991 YJ is still cranking with 175K miles on it!
My only concern (risk) is the rumor that DC will
replace the I6 engine with a more fuel efficient
V6 in the 2004 Wrangler models.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Matt
Why is it dealers don't have pricing yet? I told the dealer about this article cars.com quoting it and jeep warehouse quoting it and they said these are all guesses not actual prices.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Gary
Sorry, but the website address for the TJ-Long Wheelbase was removed from my comment. It was in "Buzz Watch", at
car-truck.com/chryed/buzz/b070202.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: T. J. Threetimer
here is my comment
Mine is ordered as of 8/21/02 with Customer Preferred Package 25U (what ever that is)5-speed,Duel Tops,AC,Mirror-Auto Dim w/Lamps/Compass/Temp, AM/Fm/Disc, Sentry Key,Speed Control,Deep Tint Sunscreen Windows. $26,800

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Jon
THOSE TARDS A DC!!! what are they thinking? man i wish we could go back to the golden years of jeep, back when they were hardcore kidney busting fun machines, not 2wd grocery getters!! hey jeep!! if your reading this, make lots of money, then pay diamlerchrysler to let you go!! yod be much better off without those mercedes idiots telling you to make cars that soccor moms want!!

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Leon
The Limited release and the North America only rule is probably so they can debug them,

Another thing to consider, They will build 8000 rubicon's, That is MORE Rubicons then they sell of TJ's in a months time. Recent numbers showed 5K TJ's were sold last month. And when you figure the buyers are going to order EVERY option they are all going to be build to order and take longer on the lines.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Greg
I was fortunate enough to drive the Wrangler Rubicon at Camp Jeep this year in Branson, Missouri. The Rubicon will do everything Jeep says it can and more. The course they had set up was nothing to sneeze at. I would have been skeptical even in my own Wrangler with 7 inches of lift and 36 inch tires. The Rubicon handled it with no problems. We ran the course in 4 low and the ratio is so low that the Rubicon could complete the course without applying the gas. All I had to do was put it gear and let off the brake. The rock crawling section did leave me wanting some lift because I did bottom out (high centered) a time or two and dinged the bumpers pretty bad. I wish I had the dough for this Jeep!

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: TONY W
all good BUT what happens to the 70K mile warranty when everyone puts a 3" kit & 33's on it?
there not a tall truck.
and why do our australian dealers say there is rubicon's coming down under when D.C.USA say there not?

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Stephen P.
Thank you DC for the complete 4X4 package
on the true off-roar vehicle. I find it peculiar
that DC is voicing concerns about viability in
the motor vehicle industry while planning to
limit Rubicon production numbers. You need
to take care of your customer base and sell
what we want. Make a little on every sale;
make sales to everyone who chooses to buy!

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Bill
here is my comment
The Jeep Warehouse prices are accurate, ahh with the expception of a hard top only. I know I'm the one that posted them. ;)

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Ward Canaday
I suspect the 8,000 unit production of the Rubicon is Jeep's estimate of demand for the model. Unlike the PT Cruiser, which was a new sedan, the Rubicon is a specialty model of an already available truck. There'll be nowhere near the demand that there was for the Cruiser, which appeals to a much larger market.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Carl
I ordered mine July12.Since it will be my daily driver I ordered black with a black hard top,deep tint windows,air,and a cd radio.It will be my 3rd TJ.here is my comment

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Guy
Jeep wonders why they are getting murdered
in their export markets - no sales for Rubicon
outside North America!
Get serious guys or don't bother.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Griz
I have had pricing on the Rubi I ordered since last week. I ordered it on June 25th, with no price available. I knew I wanted one and as long as it was under $30,000 I was going to buy it, with every available option it is still under $30,000. I can't wait for it to get here.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: rich
Yup
Just go to American Expedition Vehicles website
and see how a Jeep should REALLY look!
Wish I had $36,000 to blow!

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Gary
1. Check out the long Wheelbase TJ (called the TJ-L) that DC is marketing abroad, at , photos and all! It is offered with the I-6 and Diesel engines. I want one with the Rubicon package.

2. Why the limited production for the Rubicon? Didn't DC learn anything from the PT Cruiser, when they couldn't meet demand at the intro and the dealers started price gouging, leaving a bad taste in everyone's mouth. Obviously this is going to be a hot seller, so why not meet demand?
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