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SalesNew Jeep Spokesperson - Lara Croft
Posted by mike on 2003/3/28 0:00:00 (1106) reads

It appears that Angelina Jolie will be appearing in Jeep ads in the near future.

One of our readers gave us a heads-up to an interesting article on - here's a snippet:

With a tie-in already in place with Paramount Pictures' Tomb Raider II: Cradle of Life -- in which the heroine drives a Jeep Wrangler Rubicon -- they turned to persuading lead actress Angelina Jolie to appear in ads.

Everything was progressing smoothly until the discussion turned to the ad's tagline.

Now, officially -- if anyone asks -- Jeep's spokeswoman is not Ms. Jolie, but video-game heroine Lara Croft.

Negotiations with Ms. Jolie dragged on for at least five months while Jeep's team tossed around creative ideas and tried to come up with a tagline Ms. Jolie was comfortable with. She was reluctant to say "It's a Jeep thing." This was a potential sticking point that worried the marketing team. Jeep was looking for a solid commitment to the brand from Ms. Jolie. What eventually persuaded her was an argument by the Jeep team that although she would be acting in the ad, the spokeswoman was really the Lara Croft character -- not Ms. Jolie. After some fine tuning, with both Paramount and Jeep making concessions, Ms. Jolie finally recorded as a tagline "Let's see them catch me now," after she eludes pursuers in her tricked-out Jeep Wrangler Rubicon.

Jeep created three special Tomb Raider Rubicon vehicles for the film that will also later be used for promotions, including appearances at "Camp Jeep" events this summer. Aspect Ratio, a Los Angeles production shop, is producing the ads, a Jeep cinema ad and the movie trailer. Tomb Raider II opens July 25.

"We wanted the ad to be so natural that people will understand this is a Jeep commercial but it will have the look and feel of a movie trailer," Mr. Bell said. The ads were filmed on location at the movie's U.K. set.

Be sure to check out the entire article.

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Poster Thread
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Cory
here is my comment

AEV did post the new Rubicon....and my local dealer can't match the price! They want almost as much as AEV, and I offered cash. Looks like a really great deal!


Poster Thread
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: rich
maybe jeep should have AEV trick out their
Croft vehicles for them...they just posted
prices on Rubicons!

Poster Thread
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: MalcomXJ
It always amused me that they used the Defenders in the original Tomb Raider tie-in ads for Land Rover (later adding a Freelander, with no Jolie in sight). What amused me is that you can't buy a new Defender in North America. Nice to see Jeep being promoted in a manner that might actually attract buyers, and doing it with a real Jeep. ;)
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