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MiscellaneousJeeps Cause Lara Croft To Miss Some Theaters
Posted by mike on 2003/6/30 0:00:00 (2838) reads

DaimlerChrysler's extensive Jeep tie-in with new Tomb Raider movie causes rift.

From AdAge.com:

Regal Entertainment Group, the nation's largest theater owner, is refusing to run Paramount Pictures' summer release Cradle of Life in some of its theaters because of a dispute concerning a DaimlerChrysler Jeep promotion.

At issue is an in-lobby "standee," a promotional sign for the movie, which promotes a contest for the chance win a Jeep Wrangler Rubicon, DaimlerChrysler's new sport utility vehicle. It shows actress Angelina Jolie in character as Lara Croft, seated in the Rubicon.

Regal wants remuneration for displaying the signs, but Paramount won't pay. Now 47 of Regal's theaters won't run the movie, which opens nationwide July 25.

Marketing executives close to the companies say Paramount doesn't get paid by Chrysler to put the standees in theater lobbies. But Chrysler is indeed spending some $10 million in paid media to promote the movie, according to executives, mostly through TV commercials featuring the Rubicon and Tomb Raider film footage. Jeep's commercial broke June 9, and a print ad broke in the July issue of Dennis Publishing's Maxim. Fallout from the marketing misunderstanding included Chrysler canceling a major media buy on Regal's DCN in-cinema network.

"This is more than just a product placement," Jeff Bell, vice president of Chrysler Group's Jeep, said in early June. "We have created a 360-degree integrated marketing campaign around the movie." Chrysler's campaign includes a video game, print and in-movie product placement.

Be sure to check out the entire article.

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Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: ED
SO THEY WILL GO TO THE MOVIE SOMEWHERE ELSE IF THEY WANT TO SEE IT. PERFECT!!!!
AND THE MOVIE THEATER MAKES NOTHING...AWESOME COUNTRY WE LIVE IN....
THIS COUNTRY IS FULL OF MOSTLY IDIOTS

THE REST DRIVE JEEPS!!!!!

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: BC
Jeff Bell is an egotistical nut that should be removed from Jeep management. His behavior at Camp Jeep is a true indication that he does not know what JEEP is all about! With leadership (?) like Jeff there is no wonder that Regal teaters are upset.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Luther
The theaters have been nickle and dimeing us all to the point you show up 30 minutes after the movie is to start to avoid all the comercials. They are getting so much advertising for the movie that they should be proud to put the sign up. Do they charge for other signs? If so is it on a square footage basis or just an arbitrary, I don't like Jeep attitude.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Jon Walker
The Jeep Liberty was a success at Camp Jeep 2003.
There was twice as many registerd as last year.
We took our Cherokee on trail number 8 (which was a medium to difficult trail) and there were two Libertys behind us and they did as well as all the Wranglers. I think Jeep does great marketing.
My answer to the above letter writer is don't buy a Jeep.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Dillinger
I told you some two years ago to watch out for DCX as an entity. They think a little money can buy them anything they desire.

The Liberty is a flop (as witnessed at Camp Jeep this year) and so will be the compass.
One day, Daimler will look up and see that we're not buying their shit anymore....and they'll scratch their heads in wonder.....

Nah... there are too many idiots exactly like them in this country. Daimler could drain every penny from these idiots proverbial wallets with their "hyped" commercials and claims... These idiots always fall "hook line and sinker" for the
massive lies that DCX spins.
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