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MiscellaneousJeep Teams Up With Columbia Sportswear to Offer 3 New Jeep Editions
Posted by mike on 2003/10/9 0:00:00 (1193) reads

Just when you thought the cross-promotions were coming to an end...

Thanks to all the readers who wrote in telling us about the new "Columbia" edition Jeep Wrangler, Liberty, and Grand Cherokee. No one who wrote in had anything really bad to say about it, the emails were more along the lines of, "can you believe what they're doing now???"

In case you're not familiar with Columbia Sportswear, they're one of the largest suppliers of outerwear in the United States, including jackets, shoes, and hats.

Here's a snippet from the official press release...

Columbia Sportswear Company (Nasdaq:COLM) and the Jeep® brand announced today that they are teaming up to offer the new limited-production "Columbia® Edition" Jeep Grand Cherokee, Liberty and Wrangler.  Available in both the United States and Canada, vehicles will begin arriving at dealerships this fall.

Jeep owners are true adventurers who know and appreciate the difference between the real thing and an imitation," said Jeff Bell, Vice President - Jeep, DaimlerChrysler Corporation.  "This alliance between Jeep and Columbia Sportswear is a natural fit since Columbia and Jeep owners alike value the outdoors, authenticity and freedom."

The "Columbia Edition" Jeep Grand Cherokee, Liberty and Wrangler feature premium wheels, two-tone exterior treatment, special trim and distinctive Columbia badging.  Interiors feature two-tone seats with an embroidered Columbia logo and unique accent trim.

Every "Columbia Edition" Jeep vehicle purchased will come with a complimentary Columbia Bugaboo® parka featuring a zip-in Chehalis™ or Shoshone™ fleece vest.  All garments are available in a variety of sizes and colors.

Building on the 2004 Jeep Grand Cherokee's fresh look, the "Columbia Edition" features unique 17-inch platinum wheels, graphite fascias and trim, sun roof, fog lamps, roof rack cross rails and Columbia badging.  The Jeep Grand Cherokee "Columbia Edition" interior features Dark Slate Gray and Taupe two-tone seats with the Columbia logo, unique instrument panel bezels with aluminum finish, 10-disc CD changer with six Infinity® speakers and a mini trip computer.  The Jeep Grand Cherokee "Columbia Edition" is available in Brilliant Black, Bright Silver, Inferno Red, Stone White and Midnight Blue.

The Jeep Liberty "Columbia Edition" model includes 16-inch graphite painted aluminum wheels, graphite painted fascias and body moldings, body color fender flares, sun roof, fog lamps and Columbia badging.  New interior features on this limited production model are Dark Slate Gray and Taupe two-tone seats embroidered with the Columbia logo, satin chrome instrument panel accents, leather-wrapped steering wheel and CD player with six speakers.  Jeep Liberty "Columbia Edition" models are available in Black, Bright Silver, Flame Red, Light Khaki and Atlantic Blue.

As the legendary Jeep vehicle, Wrangler continues to deliver one-of-a-kind feeling of fun, freedom and adventure.  The Jeep Wrangler "Columbia Edition" features 15-inch graphite painted aluminum wheels, unique graphite fender flares, fog lamps and new Columbia badging.  Inside are Dark Slate and Khaki two-tone seats with the Columbia logo and silver painted instrument panel accents.  The Jeep Wrangler "Columbia Edition" models are available in Black, Bright Silver, Flame Red, Solar Yellow and Patriot Blue.

MotorTrend also has an article on it that can be found here.

Reader Reactions

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Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Brandon Hitchcock
here is my comment
I bought a '04 columbia edition wrangler in patriot blue. Also have CJ-7 with the Levi edition. Just wanted to be a little more different. We jeep owners are a breed all our own.
People don't understand why we pay that much money for a new jeep. Maybe compared to other vehicles you might get a little more for the money. But, we know what we like and that's all that matters.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Jon
The 04' Willys Edition Wrangler, Tomb Raider Rubicon.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: SAM
I wouldnt worry about it to much. Through the years Jeep has had many special editions. As mentioned before the Orvis & the Levi but dont forget the 10-4,Honcho,Golden Eagle,Sahara,87"USA Olympic,Cheif,Silver anniversary,60th anniversary,Freedom,Overland,Jamboree,X(also used in the 80s on Comanche).And thats only a few . Im sure some of you guys could name alot more.Jeep has always had a thing for special editions as to where other companys just call the added features optional equipment with no special outside markings.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: jon
Remember Levi Edition, Orvis Edition, Eddie Bauer, Bill Blass, Frank Sinatra, Warner Brothers and the list goes on and on........

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: xjgary
How about spending less time and money on fo-fo stuff like this and more on improving Jeeps' offroad capability and reliability. No wonder the sales numbers are down.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Wade '91 and '01 XJ
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