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Sales1st Quarter Jeep Sales Up 19%
Posted by mike on 2004/4/2 0:00:00 (1255) reads

2nd best sales quarter in Jeep history

DaimlerChrysler must be doing something right with the Jeep brand -they just posted the 2nd best sales quarter ever! Up 19% over lastyear's 1st quarter. March, 2004 sales improved 5% over March,2003.  From the official press release:

Jeep(R) brand sales increased 19 percent during the first quarter to112,245 units, posting the second best quarter in the history of theJeep brand. For March 2004, Jeep sales increased 5 percent to 39,967units, compared to sales of 38,222 units for March 2003. Jeep Wranglercontinued its sales ascent by posting a sales record of 8,044 units, anincrease of 46 percent compared to March 2003, when 5,497 units weresold. Jeep Liberty also achieved a monthly sales record of 14,818units, compared to March 2003 when 14,760 units were sold.
                        DaimlerChrysler Corporation
U.S. Sales Summary Thru March 2004
Month Sales DR % Sales CYTD DR %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
Wrangler 8,044 5,497 46% 20,395 13,227 52%
Liberty 14,818 14,760 0% 42,951 37,205 14%
Grand Cherokee 17,105 17,965 -5% 48,899 42,521 13%
JEEP BRAND 39,967 38,222 5% 112,245 92,953 19%

From the data, Wrangler sales are way up - 46% over 1st quarter last year, and 52% over March, 2003. This can probably be attributed to demand for the Wrangler Unlimited and continued strong sales for the Rubicon.

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Poster Thread
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: XJKEN
That 19% figure is quite amazing since the local paper a couple of days ago reported the Chrysler sales as a whole were down 2% for the first quarter.
The next quarter will be interesting since April, May and June is usually the best sales quarter. Add the Unlimited into the mix and things should look even better.

Poster Thread
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Mike Mc
I'd say Q1 wrangler sales were most likely NOT driven by Unlimited sales. The Unlimited didn't start showing up until the second half of March, and it's only now that there is some wide availability of the vehicle... (still more Rubicons out there though!)
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