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MiscellaneousNew York Auto Show - Go Offroad
Posted by mike on 2004/4/12 0:00:00 (655) reads

Take a test drive on a Jeep 101 driving course

(from a DaimlerChrysler press release)

Jeep® brand is redefining the auto show experience for consumers this year at the 2004 New York Auto Show with the first indoor Jeep 101 driving course.  The 45,000-square-foot exhibit will give auto show attendees a chance to experience the extreme on- and off-road capabilities of Jeep vehicles without leaving Manhattan. 

The course is comprised of several obstacles that simulate the rigorous Trail Rated® testing that Jeep vehicles endure before earninga Trail Rated badge.  What this means to consumers is a first-hand look at the capability standard of Jeep vehicles for Traction, Ground Clearance, Maneuverability Articulation and Water Fording. 

The Jeep 101 course will be comprised of six different surfaces –dirt, gravel, rocks, water, wood and asphalt – and includes a 20-foot vertical climb through the ceiling of the Javits Center, a two-foot deep 15 x 20 ft. water test and a 12 x 15 ft. section of terrain simulating fallen logs measuring 18-inches in diameter.

“Jeep created this course because we know if a picture is worth one thousand words, then a physical experience is worth one thousand pictures.” said Jeff Bell, Vice President, Marketing Communications, Chrysler Group.  “Jeep is taking the auto show experience to the same level as Camp Jeep and Jeep Jamborees. Our legendary capability is best lived first-hand.”


The Down and Dirty Details:

Despite being indoors, the Jeep 101 course encompasses obstacles found outdoors.  To make this trail come to life, dirt, rocks and other recyclable course materials will be transported from Staten Island each evening to maintain the exhibit.

  • More than 4,000 yards of dirt will be used to construct the TrailRated course which equates to over 200 truckloads.  All the dirt used will be recycled and returned back to original source.

  • More than five tons of rocks, boulders and gravel and 4,500-square-feet of burlap will be used for decorations.

  • More than 15,000 feet of electrical cabling – the equivalent of more than three miles of cable--will be used for lights, power and displays.

  • Course construction will take eight days.

  • There will be 11 vehicles driving the course.

  • It will take ten minutes to ride through the entire length of Jeep 101.


While waiting to experience the Jeep 101 course, Camp Jeep New York attendees will be entertained by all week long by live music as part ofthe kick-off for a new program called Jeep Music Trax.  This program will feature live performances by established and emerging musicians at Jeep lifestyle and music events across the country.

The Jeep 4x4 vehicles driven on the course - Grand Cherokee, Libertyand Wrangler - will wear the Jeep Trail Rated badge, indicating that every Jeep 4x4 has been designed to perform in a variety of challenging off-road conditions.  Identified by five key consumer-oriented performance categories, Jeep Trail Rated includes Traction, Ground Clearance, Maneuverability, Articulation and Water Fording.

Jeep Trail Rated is an industry-leading methodology to objectively measure and predict off-road performance for all Jeep vehicles today and into the future.  Through a combination of natural and controlled field tests, as well as computer simulated environments, Jeep TrailRated provides a repeatable and consistent measurement of off-road performance for all Jeep vehicles.  Only Jeep vehicles are Trail Rated.

The 2005 New York Auto Show runs through April 18th.

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Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: 91YJ
I saw the rescue at chicago, liked it except for the ugly green! hey, a 600lbft cummins diesel mated to a 6 speed is exactly what jeep needs what with the unlimited and the dropping of the 4.0L 6

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Cory
I'm PRAYING that DC builds the Rescue, but also keeps in mind that they should make a version that is affordable for the average guy, around 30 to 35k. I don't need a sat phone or GPS. I get in my Wrangler to get away from that crap. And make it a DIESEL! Dump the axle cameras, put in lockers and Dana 60's. Spend the clams on things that are needed and cut the gingerbread. I still think DC will drop the ball on the Rescue. Y'all watch!

Cory


Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Jeepin' Jeff
Went to the NY Auto Show today. The Camp Jeep NY exhibit was unbelievable. A city block of historic Jeeps, concept Jeeps, live music, lots of giveways and special purchases from the Jeep Provisions counter.

The Jeep 101 course was awesome, but they did the driving (since it was indoors) and you went along for the ride. All Jeep models, including the new diesel Liberty and stretched TJ Unlimted, were available for the drive. The line was about 45 minutes long but nobody seemed to mind the wait.

I've been going to the NY Auto Show for more than 20 years and it was the most impressive display I've ever seen by any manufacturer, period, bar none. Jeep had better do this every year because this type of display will undoubtedly drive up Jeep sales in the NY metro area.

I will replace my '83 Scrambler and order a new Unlimted the minute they put the Rubicon package in it...

Jeepin' Jeff

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: comment
went to the auto show in NYC and did the track, blast! saw the new gc, awesome, new liberty, nice! had a chance to check out the rescue...AWESOME. just what JEEP NEEDS. get your comments to dc and make your plea for the rescue, it kicked! everyone was checking it out!
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