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SalesJeep June Sales Down 5%
Posted by mike on 2004/7/6 0:00:00 (1389) reads

Jeep sales up for the 2nd quarter, down for the month.

Jeep® brand sales were 113,901 units for the quarter, an increase of 5 percent over 2003 second quarter sales.  Jeep brand sales for the month decreased 5 percent to 33,459 units.  Jeep Liberty posted record monthly sales of 13,579 units during June, an increase of 7 percent.

                Month Sales             Sales CYTD
Model           Curr Yr Pr Yr   Change  Curr Yr Pr Yr  Change
Wrangler        6,963   6,599   1%      44,709  33,271  33%
Liberty         13,579  12,147  7%      86,319  78,105  10%
Grand Cherokee  12,917  15,099  -18%    95,118  89,728  5%
JEEP BRAND      33,459  33,845  -5%     226,146 201,104  12%

Led by consistent monthly, quarterly and year-to-date retail sales results, Chrysler Group reported sales of 209,252 units, an increase of 1 percent over June 2003 sales of 198,962 units.  Eight of the past nine months have resulted in sales increases for the Chrysler Group.  Quarterly sales for Chrysler Group increased 2 percent to 618,394 units, achieving three consecutive quarters of year-over-year sales growth.  Sales are calculated on a day-rate adjusted basis.

"The consistent results this quarter and our rise in monthly retail sales showcase the appeal of our segment leading products," said Gary Dilts, Chrysler Group Senior Vice President - Sales.  "These products have established themselves in the market and are the foundation for our improved year-to-date sales."

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Poster Thread
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: XJKEN
Dustin is absolutely correct about todays market in which the WJ is considered
stale. Even though the WJ is one of the older offerings in its class it is still the most off-road capable. I would have liked to have seen DC keep a version around for a few more years in much the same way they keep the XJ around after the ZJ was introduced. Maybe a Quadra Drive Rubicon type version to satisfy the solid axle fans who miss the XJ. The WK is different enough that I
do not think continuing production of the WJ would have a negative effect on WK sales.

Poster Thread
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: skramblewishes
I think the Jeep division sales are pretty much stuck where they are. The three models offerred ( Wrangler, Liberty and Grand Cherokee ) will only be able to muster a finite number of sales. Repackaging these three models ( Rubicon for the Wrangler, Renegade and diesels for the Liberty ) will only take the marque so far.

DC has clearly placed it's priorities towards the Minivans, Ram truck and the new full sized ( and full profit ) Chrysler and Dodge cars. Jeep seems to be back in the pack for upgrades ( Just as Buick has taken bottom priority during GM's divisional upgrades ).

I would hope Jeep will grow it's brand prudently by holding on to their heritage as they add new models and update their old ones.

For Jeep not to have a pick up truck is a shame. I would hope the new Commander will take Jeep back to their full size SUV heritage as well. The next few years will be quite interesting for the Jeep brand.

Poster Thread
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Dustin Tarditi
The WJ is about to go away - unfortunately, this market segment doesn't look at models being mature if they're around for a few years - instead, they are considered 'stale.'

The biggest problem with Jeep is that they've been trying to keep up with everyone else - their campaign to make more crossover-focused vehicles is going to further isolate the purist 4x4 owner/buyer.

Poster Thread
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: comment
no surprise here, no new incentives for jeep (they give all of the good incentives to dodge/chrysler) and there's no NEW product to interest anyone...dc WAKE UP!!!!!
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