Posted by mike on 2004/8/17 0:00:00 (603) reads
4,000 Jeep® enthusiasts expected to gather in the Santa Ynez Mountains
(from a DaimlerChrysler press release)
Camp Jeep®, the annual summertime gathering of Jeep® enthusiasts, is making its inaugural visit to the West Coast this summer. The first-ever Camp Jeep California will be held in the Santa Ynez Mountains in Santa Barbara County, Aug. 19-21. With more than 4,000 anticipated participants and 1,000 vehicles registered, the event offers individuals an opportunity to brush up on their off-road driving techniques and celebrate "Jeep Pride."
"Camp Jeep has been so successful and attracted so many participants over the past 10 years that it was time for the program to expand its reach to the West Coast," said Jeff Bell, Vice President - Jeep. "Camp Jeep is a wonderful opportunity for families from all over to gather and celebrate the utility and versatility of their Jeep products."
One of the most popular highlights of the event is Jeep 101®, a series of specially constructed courses designed to teach off-highway driving and safety skills, and to demonstrate the Trail Rated® capabilities of the Jeep Wrangler, Jeep Liberty and Jeep Grand Cherokee. Participants are paired with experienced guides as they navigate steep grades and tackle challenges, such as large rocks, log crossings, sand and other off-highway obstacles. Once they master Jeep capabilities, they will have a chance to navigate various levels of 4x4 trails in their own Jeep vehicles.
The die-hard Jeep owner can also visit Engineering Village and participate in roundtable discussions with Jeep engineers to learn more about their vehicle's design and capabilities.
Jeep owners can spend Friday afternoon with Los Lobos, enjoying their unique blend of rock, folk, blues, R&B, country and Tex-Mex - all combined with traditional Mexican music. With a new album out, "The Ride," the Grammy Award-winning group is sure to get the Camp Jeep crowd moving.
On Saturday afternoon, LIVE brings their dynamic rock edge to cap off the first-ever Camp Jeep California Jeep Jubilee! Together for 16 years, LIVE has produced two No. 1 albums on the Billboard top 200 album chart, five No. 1 singles and nine Top Ten singles and No. 1 albums across the world. The band promises an energy-driven close to the weekend.
Freedom, adventure, mastery, authenticity and the capability to go anywhere are the hallmarks of the Jeep brand worldwide. Jeep brand sales are up 9 percent year-over-year in 2004 in the U.S., with four new models being introduced this year.
Jeep Trail Rated communicates the legendary Jeep capability that is designed into every Jeep 4x4. As the brand's lineup expands, Jeep branded vehicles will continue to be what they have always been - the most capable. For more information about Camp Jeep, visit the Jeep Web site at http://www.jeep.com/jeep_life/events/camp_jeep or call 1-800-789-JEEP.
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