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WranglerPricing for 2005 Wrangler Unlimited Rubicon
Posted by mike on 2004/9/30 0:00:00 (1011) reads

DaimlerChrysler reveals pricing for this eagerly awaited vehicle.

(from a DaimlerChrylser press release)

Jeep® Wrangler, the heart and soul of the Jeep brand, dominates the small sport utility segment. Jeep, the "Go Anywhere, Do Anything" brand, plans to conquer even more territory with the introduction of its all-new 2005 Jeep Wrangler Unlimited Rubicon.

Jeep announced pricing today for the all-new 2005 Jeep Wrangler Unlimited Rubicon. For $28,825, Jeep delivers extreme, rugged off-road Rubicon capability in Wrangler’s new long wheelbase Unlimited model, which is 15 inches longer than the standard Jeep Wrangler with twice as much cargo volume.

"Jeep Wrangler Unlimited Rubicon aggressively expands the Wrangler lineup, delivering customers extreme off-road capability in a package that provides improved comfort and convenience," said Jeff Bell, Vice President, Jeep Marketing. "By marrying Wrangler Rubicon’s capability with Wrangler Unlimited’s versatility, Jeep attracts a broad range of customers who want to tackle the toughest off-road trails, and have the ability to bring along family, friends and cargo."

The 2005 Jeep Wrangler Unlimited Rubicon’s off-road system includes front and rear Dana model 44 axles with "air-actuated" Tru-Lok™ locking front and rear differentials, a Rock-Trac™ 4:1 low-range transfer case, four-wheel disc brakes and 31-inch Goodyear Wrangler "Maximum Traction/Reinforced" tires, which provide an extra one-half inch of ground clearance versus the standard Jeep Wrangler Unlimited model.

"Jeep Wrangler Unlimited Rubicon’s unique factory off-road system is another chapter in the Wrangler value story," Bell said. "Jeep Wrangler Unlimited Rubicon offers extreme off-road capability at approximately half the price of modifying the vehicle with aftermarket hardware. Combine that with Jeep engineering, testing on the world’s most demanding trails, Jeep’s 7-year/70,000-mile Powertrain Limited Warranty and significantly more space, and it’s clear the all-new 2005 Jeep Wrangler Unlimited Rubicon delivers the ultimate combination of capability, versatility and value."

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Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Fred
You go girl!

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Ken
here is my comment I presently have a 2003 Rubicon with several AEV additions and love it.
Will Jeep be putting the 5.7 in the Unlimited Rubicons ?

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: AZSKYSHACK
here is my comment

I just read through the comments and want to inform the group I placed my order last week.

2005 Deep Beryl Green with Dark Khaki Hard and Soft Top. Light Khaki Interior, Six Speed Manual and all other options except 6 disc CD changer and smokers group.

Here's what's allowing me to afford this one. A company car allowance. My position with the company has changed and doesn't require me to put miles on to see the customers. 12 miles roundtrip to work.

It's on order, they just can't say when.

Lance

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: OnlyOneJeep
Yes Jon...that would be great....thought airbags are still needed. All I was saying is that Jeep has seemingly been going "upmarket" and hence; forgetting it's roots. Not all Jeepers...(we're the ones who bought Jeeps before they were "cool") are wanting a luxo barge with every bell&whistle....the CJ series from '55-'83 is an example..a BASIC Jeep; and if you wanted the Renegade...get it...the Levi Edition..get it...the Super Jeep...get it. What I mean is Give us a choice..I want my woods beater..for $10,995. If Jeep is going to over the Holy of All Jeeps-Rubicon....it should also offer a Bare-bones model also....Wrangler SE or S still has TOO MUCH Luxury in my eyes....that's all.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: xjgary
I actually would prefer the button on the floor for the headlight dimmer. That way you can keep both hands on the wheel on a corner. Most of you have probably never driven a Jeep set up that way. It is way better.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: jeeper
Personally,I think the rubicon is great.The price is to much.Jeep builds these things in bulk so it is going to be cheaper to build for them as a company than it would for an individual.Plus trying to to get a good deal is really tough when the price is already up.Jeep could probably make more sales if the price was let say 22k and make just as much money if not more.It worked for Wal-Mart,just look at them now.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: jeeper
here is my comment

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Zack Z
YESSSS! The engineers and markerting people at Camp Jeep listened!

WOO HOO!

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: YJ Jeeper
A little off topic but along the lines of the LWB Wrangler, I saw a video today made in '97 that depicted a long wheel base YJ Wrangler driving through the sands of Egypt. It seemed similar in length to the Egyptian TJ-L, and even had the extended hard-top with windows similar to the current hard top offered with the Unlimited. Has Jeep been making long wheel base Wranglers all these years and not telling us?

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: xjgary
One of the 4WD magazines recently stated that the Rubicon is considered by Jeep as the most delux Wrangler, and comes with computerized rear view mirror and a fancy stero. They suggested that the "X" model and some of the other less expesive models be offered with the Rubicon package, which seemed to make sense to me. $28k seems steep to me, and moves away from the utilitarian, wash out the dust out with a hose philosophy.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: rich
I agrre with ScramblerKen..I wish I could afford one! It's what I've wanted for years!

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: tony
what they dont tell you is that some dumbass at daimler-chrysler has decided that all jeep unlimiteds will be automatics.automatic trans in a wrangler should be illegal.or at least make it a 5,000$ option to keep the dummies away.same with a/c.every rubicon i have looked at has a/c.
if you cant live without a/c+auto maybe you need a lexus instead of a jeep.too bad d/c doesnt have the nuts to offer us a wrangler for the serious off-roader.factory skyjacker 6" rock ready,35's,4:88' posi '44s front and back,etc.with so many jeeps being modified you would think d/c would catch on.maybe someday.....
just my 2c

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: iwan
here is my comment: I am South African and love Jeeps. Rubicon strenthens jeep's claim as being an off-roader and not a soft roader.I love and support the initiative. Please bring rubicon to the people in South Africa (Jeeps biggest groing market outside N America), we need a RUBICON UNLIMITED with right hand drive, a diesel enjin, hardtop, full doors and airbags only. A no thrils Rubicon.

Regards
iwan

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Jeeper
I think its great that Jeep is expanding the Wrangler lineup with the Unlimited and the Unlimited Rubicon.

Just over a year ago, people leaving responses on this site were begging for Jeep to make a long wheelbase Wrangler like that which was, and still is, offered by American Expedition Vehicles.

The price, I believe, is reasonable considering the options. Like ScramblerKen said, the buildup of a comparable Jeep would cost much more, and you wouldn't get the warranty that you would if you purchased from Jeep.

Also, to have AEV do the LWB conversion on a Rubicon, or do a comparable Rubicon upgrade to an Unlimited, would most likely be a bit more pricy. (By the way, I am a huge fan of the work of AEV, they are truly experts in what they do.)

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: tjmike
i think the idea of a rubicon is great in both models of the tj because it gives people that want to test their vehicles ability while 4 wheeling they can do it with a vehicle that came right out of the showroom floor but as far as hard core offroaders go it makes no sense in buying something like a rubicon and tearing out all of the the expensive options ur paying for and putting in upgraded parts its like ur paying double, dont get me wrong the rubicon is unmatched as far as offroad capabilities when it comes to stock vehicles but it really seems like the type of vehicle that someone would buy and keep it stock, i go 4 wheeling with a group of guys and one time one of the guys brought their stock rubicon and we were going over some big rocks and he was getting his tires off the ground and dont get me wrong he was strugling a bit but he was keeping up with the rest of us, i knew they were pretty good stock but i had no idea, it got up to the top of the mountain with only getting towed off of one rock and i was amazed, it just doesnt seem like a vehicle that u would buy and then not use it it would be a shame not to use the thing, i twas designed to be an offroad vehicle and it is a serious 4 wheeling machine i would like to see any other stock vehicle compare to the rubicon wheether it is the long wheelbase or the short wheelbase

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Jon
I didn't know "glossy paint" was a extra. Is flat paint cheaper? Maybe they could just get really cheap and sell Wrangler in primer, no radio, no power brakes and stearing and one of those dimmer buttons on the floorboards for the high beams.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: diesel
A Jeep service manager told me this weekend that he didn't expect to see a wrangler diesel until the redesign in 06.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: OnlyOneJeep
It's good that Jeep will offer a Rubi for those who want a better,longer, etc...But why is Jeep forgetting Simple Utility?..Where is the SWB Wrangler with no frills....carpeting glossy paint..and extras...Where's the budget-beater with flat paint and mud terrains with just airbags and soft top and heater and AM/FM radio..basic woods rider here..wash out rinse off and wheel////? Where's the TJ for $10,995.??? That's what Jeep should be doing also..for those of us who don't want a glitzy mud puddle rider....Come on...please????

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: ScramblerKen
$28K might seem high, but that is only $1K more than the SWB Rubicons. I'm not an expert on this, but talking to others, the options added to make a Rubicon Jeep is close to $9K if you did it yourself, and Jeep sells the Rubicon model for about $4.5K more than a non-Rubicon version. Added to this you get the 7/70000 warranty, Rubicon editions might be a good bargain.

Again, you have to way it out for yourself. Many customers don't need all of the enhancements in a Rubicon edition, and some Jeepers are real handy, and enjoy the buildups themselves. Overall, I like the Unlimited, it's the closest thing to a New Scrambler I'll probably ever see. Not that the manual trans is available, I'm trying to decide if I go for a Rubi version or just a base model.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: SPC Warf
I am so happy that Jeep finally saw the light and offered the Jeep Unlimited in the form that alot of people want. I am ready to sign up for one right know.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: mark
way too expensive i have a wrangler unlmited..excellent vehicle... 28k is too much

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Fred
You go girl!

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Rescue Me
Tony whats the problem? No a/c, you must live up north, its way to hot in the south not to have A/C its almost a must have. Also, no automatic? YOu must be old school, who in their right mind wants to sit on the clutch in stop and go traffic if the jeep is a daily driver. Not to mention in stop and go traffic with no A/C in the summer.LOL... I must say if i lived in Canada, or Alaska it would be ok but not down here in the Dallas/Fort Worth area they both are terrific options i will have in mine for sure....

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Nostrafucious
Fantastic article !!! Thank you for a great site.
Will be ordering one.
Thanks again.
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