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LibertyCRD Liberty - Vehicle for Change?
Posted by mike on 2004/11/1 0:00:00 (1587) reads

Forbes Magazine asks if the diesel Liberty will be the first of many

Forbes Magazine recently published an article about the diesel Liberty - wondering if it is going to be the first of many diesels hitting the U.S. automotive market. Here's a snippet:

As Dieter Zetsche see it, DaimlerChrysler's diesel Jeep Liberty sport utility, due next month, should be an easy sell. Drivers in the U.S. need a powerful set of wheels that can travel 500 miles between fuel-ups. "This country should be the El Dorado for diesels," says the man who runs DaimlerChrysler's Chrysler Group.

El Dorado? Try Dodge City. The diesel faces a lot of enemies. Clean-air regulations in five states, including California and New York, prevent the sale of diesel passenger vehicles. Even where they are allowed, diesel pumps at filling stations are often in distant, dirty corners. Worse still, many drivers recall the loud, sooty clunkers rushed to market during the last oil crisis, in the 1970s.

DaimlerChrysler hopes to clean up the foul image with the diesel version of its popular Jeep Liberty, the first diesel passenger vehicle sold by a U.S. carmaker in decades. It is even willing to lose money on the vehicle for now if it helps the company, a leader in Europe's diesel market, create U.S. demand.

The company is expected to promote the Jeep Liberty CRD (common rail diesel) with $17 million in marketing in the first quarter. More money and image spinning will follow. But the effort isn't aimed at the 10,000 drivers who are likely to become early adopters of this $26,000 SUV. Instead, DaimlerChrysler aims to convert diesel haters by acknowledging their gripes--sight, sound, smell. "Forget everything you remember about the diesels of old," one Internet ad reads. Text-heavy magazine ads from Omnicom ad agency BBDO Detroit will explain how small diesels work. There's even talk of creating a scratch-and-sniff magazine insert.

Also, the company for the first time plans infomercials that will run in theaters and on the Internet, as well as on TiVo, which gives users the opportunity to "learn more" about advertisers. Ads will even appear in states where diesels aren't sold. "We need to be patient, persistent and clear," says Jeffrey Bell, Jeep vice president. "We need to turn hand-raisers into ambassadors and advocates by educating them bit by bit."

Check out the entire article here.

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Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Mike
Bring on the Diesels, and put them in the Wrangler also. The (modern)Diesel engine is more efficient, more powerful, and more durable than a gasoline engine of eqivalent displacement.

I dont think the snippet was fair, though, to suggest that Diesel fuel is only available in 'dark, dirty' corners. The fact is that most gas stations sell Diesel fuel, especially gas stations along the interstate system (surprise!).
Heck!, get a grease-car conversion (greasecar.com) and run your
D on veggie oil part-time. Mabye DC should get into the Diesel/Bio-Diesel fueling business, and offer fuel at dealerships.

The Liberty
D and a Wrangler eqivelant would be great for road trips, as they would have a 500 mile range.

I am, however, calling for a LIGHT HYBRID system to be added to the
D engine. Mileage would improve further, but more importantly, the low-end torque of the Diesel engine, plus an electric starter/generator/regenerator plus low-low gaer would make a
D-equipped vehicle unstoppable off road.



Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Ryan
I just read a pricing article on the
D. It says the Diesel is only going to be about $2,000 more than the gas version. Not bad.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Tim
I'd buy a Diesel in a minute. I'd drop one into my 01 Cherokee if the need for a new motor ever arose.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: James Hash
I can't WAIT for this thing to get on the market. Not 'cause I want one, but so I can get dibs on a wrecked one in a few years. That motor's going right in my TJ.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: OR Bruce
They're going to have to do a lot of marketing if they expect to get an $8000 premium for the diesel. That's what's been quoted in Autoweek. I haven't been able to confirm it at Jeep.com.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: glenn
I also saw the $8000 quote for the price in Autoweek. The 5-6 thousand dollars in the big pickups for a diesel is way high. If these small engines come in at a price of $8000, they won't sell many of them.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: diesel
AEV has informed me that they are looking into a possible diesel for their conversions.

Poster Thread
Anonymous
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Jimbo
I'm sold and I've been sold on diesels. I've been waiting for a diesel minivan and SUV since the Chevys dissapeared in the early 90s. The only problem is I live in California where we pay extra to have oxygenated fuel to take us fewer miles. If Jeep would invest half as much to take on our Eco-Nazis as they do on promoting diesels for the normal states, maybe I can get one too.
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