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MiscellaneousJeep Icon
Posted by mike on 1998/7/31 0:00:00 (1022) reads

Here's some old news to Jeep fans that is new news to our site - the Jeep Icon. This 1997 Chrysler concept vehicle represents the future of the Jeep Wrangler - here's the scoop from the official Chrysler web site:

If you get up enough nerve to tackle the world-renown Rubicon Trail by early next century, you could easily imagine yourself driving Chrysler Corporation's Jeep® Icon concept vehicle which was unveiled today at the North American International Auto Show in Detroit.

"Jeep Icon is a creative exploration for a next-generation Jeep Wrangler," said John E. Herlitz, Chrysler Corporation's Vice President of Product Design. "It's solid, stable, built like a rock, and its capabilities have been further enhanced."

Re-designing Jeep Wrangler for the next century was a unique challenge for Chrysler designers. "We have a responsibility as caretakers of one of the world's most recognized brands," said Trevor M. Creed, Chrysler Corporation's Design Director. "Sooner or later we will be challenged with freshening Jeep Wrangler's appearance without sacrificing its distinctive image and instantly-recognizable characteristics."

Chrysler designers achieved Icon's compact, muscular look by increasing the size of its bumper, tires and wheel arches. "Our objective was to give Icon a trim, poised look while keeping much of Jeep Wrangler's unique character," said Creed. "However, we widened Wrangler's track, reduced its length by five inches (127 mm), its overhang by two inches (51 mm), and increased wheel travel from eight (203 mm) to 10 inches (254 mm)."

Traditional Jeep Wrangler design cues, including its long dash-to-axle proportions, classic grille face, exposed hinges, folding windshield, and roll cage were re-defined and updated for the next century. "We wanted to capture the essence of practical product design which fits the Jeep image," said Creed. "We kept the familiar grille, but made it shorter and wider. We also kept the exposed hinges, bold bumpers, exposed door handles, and gas cap which were designed to give the vehicle more of a mechanical, industrial design feel, and at the same time add a lot of intrinsic value. Where the vehicle differs the most is that it is designed as a unibody construction with an integrated aluminum roll cage."

Icon is painted Steel Blue Metallic. Its interior is deliberately simple and rugged with the same exposed aluminum fittings and painted steel. "One of Icon's most notable interior design elements are its seats," said Creed. "Inspired by the design of a camper's backpack, Icon's seats are light-weight and made of exposed aluminum tubes which support durable waterproofed olive-gray leather upholstery."

Icon Designer Robert Laster says his overall design concept was inspired by the design elements found on today's high-end mountain bikes. "Just like top-of-the-line mountain bikes and our current lineup of Jeep sport utility vehicles, Icon was built to go anywhere," said Laster. "Its parts are high-quality, light-weight, and purpose-built. To communicate the quality of each part, we branded our Jeep logo on Icon's hinges, door handles, wheels, and bumpers."

"As we move closer and closer to the next century, Jeep enthusiasts will be happy to know their Jeep will still look like a Jeep," said Creed.


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Poster Thread
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: OJ
I bought my rubicon cause I always wanted and admired the wrangler for its rugged individuality. I admit that the proposed new changes rub me the wrong way. I also can appreciate the fact that todays wrangler is over all a more refined and capable vehicle. Independant susp sounds questionable but knowing jeep.... they will make it something special. I love my rubicon... without question its one of the 'coolest' things I have ever owned.... so come on Jeep.... lets see if you can build a 'better rubicon':) I dare ya:):):)

Poster Thread
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: jim wilson
Sure would be nice to hear that the new jeep wrangler will finally have a turbo-diesel option for AMERICAN use. Obviously they have one in Europe so why not here? Fuel economy is important when you are 18,000 miles out into the high country on a Sunday when no one's open and there is no fuel to be had. Having a diesel that would get upwards of 30 mpg off road is better than having to cut your trip short because of your gas tank limitation.

Poster Thread
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Simon Hova

You had asked in an earlier comment why diesel-powered engines have not caught widespread acceptance as they have in Europe. Here in the US, the oil refineries refuse to use additives to reduce the sulfer content of diesel, which would be much less harmful to the environment, at the cost of raising prices of the fuel. At this time, the interstate truckers have killed any attempt to madate the reduction the sulfer content, and as long as regular unleaded is as inexpensive as it is now, there is no reason to believe that they will have a reason not to do so in the future.


Poster Thread
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Tim Evans
Unibody construction - means no frame. Liberty front end - means no front axle. Here come McPherson Struts and CVC joints. Definitionally, can't be as rugged and will not be. The Jeep is not just about the look. It is primarily about what is underneath. What has protected what is underneath from change is the fact that all those seeking a "look" have elected to buy the station wagon in disguise, the Ford Explorer. Jeep buyers have demanded internal ruggedness, not just a societal facade meant to somehow allow urban yuppies to convince themselves that a portion of their manhood is salvaged by buying an SUV. The Wrangler will never compete for the urbanite/suburbanite that wants to conform to a shallow definition of reality. The Jeep has to be real. If not, then the Jeep will be a Jeep in name only. Someone else will fill the void.

Poster Thread
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: tek
here is my comment
hate the new look wrangler!!!
why mess around with a classic design?
i know that the wrangler has to be updated for ever increasing safety, emissions, and comfortabilty considerations, but why change its unique look, in this more and more homogenised world. i prefer the YJ wrangler;even the TJ is not to my liking-too squashed and rounded, and to much like a car on the inside.Jeep stop pandering to the mass market, where other so-called 'jeeps' are king i.e Toyota landcruisers and Mitsubishis

Poster Thread
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Steve
here is my comment:
I don't like it they should leave the classic
design alone. I think it will hurt their sales
in the end. Any one thats a true wrangler fan
would not buy the Icon. Hold on to your CJ'S,
YJ'S, even if it has square headlights, and TJ'S.

Poster Thread
Posted: 1969/12/31 19:00  Updated: 1969/12/31 19:00
 Originally posted by: Troy
here is my commentIf its got a dash its not a jeep!!
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