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MiscellaneousMeet The Mudds
Posted by mike on 2005/9/27 16:13:56 (4411) reads

DaimlerChrysler is experimenting with some web-based adver-tainment this fall with the WeAreTheMudds.com web site. It centers around a family of off-road enthusiasts and their adventures (we assume) in a Jeep.

So far, the site offers a quick description of each member of the entire Mudd family, as well as some screen savers and desktop wallpaper for each family member. One of the family members, Victoria, also has a blog started (with only 3 posts to date), but additional blogs and several short videos are planned for the site.

Also to be included on the site a Google Maps powered Geocaching game - as a big fan of Geocaching (in our opinion, anyone who loves to be outdoors should be a fan of Geocaching), this is the feature we're looking forward to the most. Prizes will be awarded, including a Jeep Commander.

According to Jeff Bell, vice president of the Chrysler and Jeep Group. "We will continue to push monies towards interactive and experiential marketing for three reasons," Bell told MediaPost's OMMA magazine. "First, it is measurable. Second, it is more engaging emotionally, and therefore effective. Third, the highest quality of creative and technical talent is working in this area."

Colleen DeCourcy, the chief creative officer of Organic, said the Mudds are "online ambassadors" for the vehicle. "They're heroes. They're not people hiding inside of Hummers. We were really trying to sum that up--it's the first Jeep advertising that deals with people who would live in the jeep as opposed to the vehicle itself."

You can check out the entire press release (from Organic Inc., the company behind the web site) at this link.

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Poster Thread
XJGuy
Posted: 2006/1/12 22:14  Updated: 2006/1/12 22:14
Just can't stay away
Joined: 2006/1/7
From:
Posts: 110
 Re: Meet The Mudds
interesting idea. but people comming out of the shower still covered in mud. if they used their jeep TO get muddy would be better.

Poster Thread
TKL
Posted: 2005/9/27 22:11  Updated: 2005/9/27 22:11
Not too shy to talk
Joined: 2005/9/27
From:
Posts: 34
 Re: Meet The Mudds
"Hi, we are combining all the trendy crap going on right now on the web to get you to pay attention to our truck. Geocaching, google maps, blogs, giveaway the truck! Soon, we'll throw in something to do with Flickr once the Commander is given away!"

Talk about buzzword overkill. I don't need to meet a fictional family to decide if this vehicle is right for me and my family. Sorry Jeep.

Heck, I'd rather follow a real family around as they muck around in the wilderness than read fake blogs probably all written by the same writer who probably drives a Nissan something.

I also think it's funny to say that "these people are not hiding behind their hummers" when there's not a pic of the family's faces anywhere on the site. And they're heroes too? Huh?

I guess when ya got a budget, ya better use it before it gets downsized.

-TKL
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